U unveils first look teaser for brand-new drama, The Cadburys

Image available HERE

Teaser available HERE

A teaser for The Cadburys (6x60') has been released, introducing audiences to the core family of George (Harry Gilby), Richard (Toby Regbo) and Maria (Jessica Barden), whilst also offering a sneak peek of the inventions room at the Cadbury factory - a key location in the upcoming drama. Filming took place in Birmingham over the Summer, with the series set to launch in 2027 on free-streaming service U in the UK and on BritBox in the US and Canada.

Further cast include Pearce Quigley as John Cadbury, Poppy Gilbert as Elizabeth Adlington, Joanna Scanlan as Dorothy Adlington, Ben Hardy as Francis Fry, Felicity Montagu as Mary Brown, Mathew Baynton as Joseph Rowntree and many more.

The Cadburys (previously announced under the working title of Chocolate Wars) is a UKTV commission with BritBox and Sony Pictures Television, produced by Fable Pictures, in association with Alfresco Pictures, and written by Chlo Mi Lin Ewart (Curfew, All Creatures Great and Small, Beyond Paradise). Sony Pictures Television will handle worldwide sales as international distributor, with Creative UK providing regional support through the ERDF funded West Midlands Production Fund.

In 1860s Birmingham, when chocolate as we know it doesn't yet exist, two very different brothers, Richard (Regbo) and George Cadbury (Gilby), find themselves in charge of their family's failing cocoa business. Together, they have the radical genius and burning ambition to turn Cadbury into one of the world's most beloved confectioners - if they can only learn to trust and rely on each other. Their sister Maria (Barden) is navigating her own role within the family and the business, but things become even more complicated when she falls in love with Cadbury's biggest rival, Francis Fry (Hardy) and is forced to question where her true loyalties really lie. Infused with historical delights and magical invention, The Cadburys is about how we build, break and rebuild the bonds of family - and how the sweetest things in life are rarely simple.

The Cadburys is a brand-new U&Original commission and will launch in 2027 on free-streaming service, U, and free-to-air channel, U&DRAMA in the UK and on BritBox in the US and Canada.

The commission sits alongside hit dramas for U including Bergerac, starring Damien Molony and written by Toby Whithouse, Outrageous, telling the true story of the Mitford sisters with Bessie Carter and Joanna Vanderham, as well as The Marlow Murder Club, starring Samantha Bond, Jo Martin, Cara Horgan and Natalie Dew. Bookish, created, written by and starring Mark Gatiss, returns to U&alibi (available on Sky, Virgin Media and NOW) for a Christmas Special this December.

For more information, please contact:

Kelly Phelps, Communications Manager - Scripted, UKTV

Shannon Bulmer, Publicist - Scripted, UKTV

Notes for Editors:

Image credit: UKTV / BritBox / Sony

The Cadburys was initiallyannounced under the working title ofChocolate Wars

The Cadburys is inspired by Deborah Cadbury's book, Chocolate Wars

First look images and more detail available here

About U

U is UKTV's free streaming service in the UK, offering on-demand access to programmes from UKTV's free-to-air channels: U&Dave, U&DRAMA, U&W, U&YESTERDAY and U&eden.

U is available online at and via the U app on mobile devices and tablets, as well as on smart TVs and streaming platforms including Freeview Play, Freely, Amazon Fire TV, YouView, Samsung TV, Apple TV, Freesat, Sky Glass, Sky Stream, NOW and Roku. Thousands of hours of selected U content are also available on Channel 4's streaming service.

U provides access to over 9,000 hours of programming, including exclusive original commissions, UK premieres and iconic BBC titles across drama, comedy, entertainment and factual entertainment. It was nominated for Best Streaming Service at the 2025 Edinburgh Television Festival Awards.

Programmes available on U include Bergerac, Whitstable Pearl, The Count of Monte Cristo, The Marlow Murder Club, Outrageous, The Bill, Stacey Dooley Sleeps Over, Guy Martin: Proper Jobs, Bangers & Cash, Pete Wicks: For Dogs' Sake and MasterChef Australia.

U is the streaming home for UKTV's channel brands and their on-demand catalogue in the UK.

About U&DRAMA

Sky 143, Virgin Media 130, Freeview 20, Freesat 158, Freely 20

+1 Sky 243, Virgin Media 226, Freeview, 60

On demand on Sky, Virgin Media, U & U on Channel 4

Free-to-air channel U&DRAMA is passionate about bringing Britain the best quality drama. From period to contemporary, family to comedy, the channel is a treasure trove of well-loved classics and modern drama with stories for viewers to fully immerse themselves in. Shows from U&DRAMA can be watched for free in the UK on UKTV's free streaming service, U (u.co.uk).

With programmes including familiar favourites Call the Midwife, The Bill, Sister Boniface Mysteries, Chelsea Detective and Whitstable Pearl, and brand new hits such as Harry Wild and Art Detectives, this is the channel where viewers can escape and indulge in a handpicked range of the nations most celebrated TV dramas.

The channel's offering has also expanded in recent years with a wealth of U&Originals. These include the TV adaptation of Robert Thorogood's hit novel The Marlow Murder Club, starring Samantha Bond as no-nonsense, crossword-setter and wild-swimmer, Judith Potts, alongside Jo Martin, Cara Horgan and Natalie Dew, and the true story of the Mitford sisters brings the 1930s to life on screen in Outrageous, starring Bessie Carter, Joanna Vanderham, Anna Chancellor and James Purefoy. The re-imagined series of the iconic Bergerac, starring Damien Molony and Zo Wanamaker, became the highest rating show on the network in 2025 and received a nomination for Programme of the Year (Non-PSB) at the Broadcast D

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