
International VFX leader The Moving Picture Company (MPC) has bestowed its creative wizardry upon the media and entertainment industry for the past 25 years.
The venerated studio is experienced in concept design, previs, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, virtual production, color grading and any amalgamation thereof. To support these activities, MPC relies on an 18-camera OptiTrack motion capture system, which the studio recently supplemented with Prime 17W cameras and Motive software. Overseen by Global Head of Crowd Simulation and Motion Capture Adam Davis and located in MPC's London headquarters, the setup is leveraged by MPC facilities worldwide, including in Vancouver, Montreal, Los Angeles, New York, Amsterdam, Bangalore and Mexico City.
OptiTrack's Prime 17W camera has a phenomenally wide angle and captures high fidelity data. We had good coverage before but now we have floor to ceiling volume, and we can capture finger data and fine details, said Davis.
Having previously invested in an earlier generation of OptiTrack technology, MPC opted to upgrade with the launch of the Prime 17W and release of enticing enhancements to OptiTrack's Motive software. In London, space comes at a premium. Up until now, high quality motion capture just wasn't economically viable for our needs. The new system has already made a huge difference in production efficiencies, Davis noted.
Proving to be an increasingly valuable global resource, MPC's OptiTrack setup is integrated with the studio's proprietary asset management system. Tied to Motive software, the system is used to link artists across all MPC facilities and provides an open infrastructure that enables each location remote access to the stage. First, the team submits a list of desired moves and associated characters to the asset management system. Once the shoot kicks off, data and reference video are recorded in Motive then sent to a database. From there, data is processed, solved onto skeletons and passed to Autodesk MotionBuilder for further editing.
MPC executed its first transatlantic motion capture shoot for Man of Steel - a project led by its Vancouver office. With the job requiring a quick turnaround for blocking on a big fight sequence, the animation supervisor enlisted the expertise of Davis. It can take weeks to keyframe data, and if the idea isn't right, it all has to be done again, he shared. Vancouver let us know what movements and reactions they needed. Using mocap, we were able to shoot and deliver rough cuts the next day. It was a good base to quickly get through the blocking phase, so they could spend the bulk of their efforts on refinement.
Motion capture was also a helpful starting point for MPC's work on the apocalyptic thriller World War Z, which was shortlisted for the 2013 Best Visual Effects Oscar. While the bulk of the stunt work was not handled in-house, MPC tapped its OptiTrack system to develop a twitchy motion for the zombies. Also, preproduction shots were used for layout, and initial R&D tests helped in overall planning. With the addition of the Prime 17W cameras and Motive software, MPC is now deploying motion capture for more prominent hero shots as well, including three upcoming blockbusters that are poised to storm the box office.
While we still work with outside vendors when we need a massive stage, the affordability of OptiTrack's flexible gear have allowed us grow our in-house capabilities and motion capture is becoming increasingly ingrained in our workflow, concluded Davis.
MPC is currently working on Godzilla, Guardians of the Galaxy, The Amazing Spiderman 2, Maleficent and X-Men: Days of Future Past. For more info about MPC, visit: www.moving-picture.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...
30/04/2026
Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...
30/04/2026
MELBOURNE, Fla., April 29, 2026 - L3Harris Technologies (NYSE: LHX) today announ...
30/04/2026
MELBOURNE, Fla., April 30, 2026 - L3Harris Technologies (NYSE: LHX) reports first quarter 2026 results.
Highlights
Orders of $7.8 billion; book-to-bill of 1....
30/04/2026
Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...