
International VFX leader The Moving Picture Company (MPC) has bestowed its creative wizardry upon the media and entertainment industry for the past 25 years.
The venerated studio is experienced in concept design, previs, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, virtual production, color grading and any amalgamation thereof. To support these activities, MPC relies on an 18-camera OptiTrack motion capture system, which the studio recently supplemented with Prime 17W cameras and Motive software. Overseen by Global Head of Crowd Simulation and Motion Capture Adam Davis and located in MPC's London headquarters, the setup is leveraged by MPC facilities worldwide, including in Vancouver, Montreal, Los Angeles, New York, Amsterdam, Bangalore and Mexico City.
OptiTrack's Prime 17W camera has a phenomenally wide angle and captures high fidelity data. We had good coverage before but now we have floor to ceiling volume, and we can capture finger data and fine details, said Davis.
Having previously invested in an earlier generation of OptiTrack technology, MPC opted to upgrade with the launch of the Prime 17W and release of enticing enhancements to OptiTrack's Motive software. In London, space comes at a premium. Up until now, high quality motion capture just wasn't economically viable for our needs. The new system has already made a huge difference in production efficiencies, Davis noted.
Proving to be an increasingly valuable global resource, MPC's OptiTrack setup is integrated with the studio's proprietary asset management system. Tied to Motive software, the system is used to link artists across all MPC facilities and provides an open infrastructure that enables each location remote access to the stage. First, the team submits a list of desired moves and associated characters to the asset management system. Once the shoot kicks off, data and reference video are recorded in Motive then sent to a database. From there, data is processed, solved onto skeletons and passed to Autodesk MotionBuilder for further editing.
MPC executed its first transatlantic motion capture shoot for Man of Steel - a project led by its Vancouver office. With the job requiring a quick turnaround for blocking on a big fight sequence, the animation supervisor enlisted the expertise of Davis. It can take weeks to keyframe data, and if the idea isn't right, it all has to be done again, he shared. Vancouver let us know what movements and reactions they needed. Using mocap, we were able to shoot and deliver rough cuts the next day. It was a good base to quickly get through the blocking phase, so they could spend the bulk of their efforts on refinement.
Motion capture was also a helpful starting point for MPC's work on the apocalyptic thriller World War Z, which was shortlisted for the 2013 Best Visual Effects Oscar. While the bulk of the stunt work was not handled in-house, MPC tapped its OptiTrack system to develop a twitchy motion for the zombies. Also, preproduction shots were used for layout, and initial R&D tests helped in overall planning. With the addition of the Prime 17W cameras and Motive software, MPC is now deploying motion capture for more prominent hero shots as well, including three upcoming blockbusters that are poised to storm the box office.
While we still work with outside vendors when we need a massive stage, the affordability of OptiTrack's flexible gear have allowed us grow our in-house capabilities and motion capture is becoming increasingly ingrained in our workflow, concluded Davis.
MPC is currently working on Godzilla, Guardians of the Galaxy, The Amazing Spiderman 2, Maleficent and X-Men: Days of Future Past. For more info about MPC, visit: www.moving-picture.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
A Brand New, Ultra-high-performance Remote Followspot Control System
Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...
23/10/2026
LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...
23/10/2026
Vegas Pro Delivers Professional Color Management and Faster Renders
Jessie Electa Petrov October 22, 2026
0 Comments
The 2027 release from Boris FX st...
23/10/2026
Blackmagic Design Announces Price Increases Due to Rising Memory Costs
Brie Clayton October 22, 2026
0 Comments
New prices across a range of products ...
23/10/2026
Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...
23/10/2026
Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...
22/10/2026
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...
22/10/2026
Arqiva has migrated its occasional-use event scheduling and resource-management ...
22/10/2026
NBC Sports will present every alpine World Cup and World Championship race under...
22/10/2026
FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...
22/10/2026
Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...
22/10/2026
Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...
22/10/2026
SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...
22/10/2026
Parks Associates research finds that 39% of U.S. internet households watch live ...
22/10/2026
As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...
22/10/2026
Tech types from broadcasters, streamers, leagues, vendors, and service providers...
22/10/2026
Grant from Kate Capshaw and Steven Spielberg's foundation
will also expand...
22/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...
22/10/2026
The JUPITER-08 polysynth and n/vision wavetable
Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...
22/10/2026
New creative tools and colour display
Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...
22/10/2026
YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors
Disney Re...
22/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...
22/10/2026
Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...
22/10/2026
Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...