
Across the globe, AI factories are rising - massive new data centers built not to serve up web pages or email, but to train and deploy intelligence itself. Internet giants have invested billions in cloud-scale AI infrastructure for their customers. Companies are racing to build AI foundries that will spawn the next generation of products and services. Governments are investing too, eager to harness AI for personalized medicine and language services tailored to national populations.
Welcome to the age of AI factories - where the rules are being rewritten and the wiring doesn't look anything like the old internet. These aren't typical hyperscale data centers. They're something else entirely. Think of them as high-performance engines stitched together from tens to hundreds of thousands of GPUs - not just built, but orchestrated, operated and activated as a single unit. And that orchestration? It's the whole game.
This giant data center has become the new unit of computing, and the way these GPUs are connected defines what this unit of computing can do. One network architecture won't cut it. What's needed is a layered design with bleeding-edge technologies - like co-packaged optics that once seemed like science fiction.
The complexity isn't a bug; it's the defining feature. AI infrastructure is diverging fast from everything that came before it, and if there isn't rethinking on how the pipes connect, scale breaks down. Get the network layers wrong, and the whole machine grinds to a halt. Get it right, and gain extraordinary performance.
With that shift comes weight - literally. A decade ago, chips were built to be sleek and lightweight. Now, the cutting edge looks like the multi hundred pound copper spine of a server rack. Liquid-cooled manifolds. Custom busbars. Copper spines. AI now demands massive, industrial-scale hardware. And the deeper the models go, the more these machines scale up, and out.
The NVIDIA NVLink spine, for example, is built from over 5,000 coaxial cables - tightly wound and precisely routed. It moves more data per second than the entire internet. That's 130 TB/s of GPU-to-GPU bandwidth, fully meshed.
This isn't just fast. It's foundational. The AI super-highway now lives inside the rack.
The Data Center Is the Computer
Training the modern large language models (LLMs) behind AI isn't about burning cycles on a single machine. It's about orchestrating the work of tens or even hundreds of thousands of GPUs that are the heavy lifters of AI computation.
These systems rely on distributed computing, splitting massive calculations across nodes (individual servers), where each node handles a slice of the workload. In training, those slices - typically massive matrices of numbers - need to be regularly merged and updated. That merging occurs through collective operations, such as all-reduce (which combines data from all nodes and redistributes the result) and all-to-all (where each node exchanges data with every other node).
These processes are susceptible to the speed and responsiveness of the network - what engineers call latency (delay) and bandwidth (data capacity) - causing stalls in training.
For inference - the process of running trained models to generate answers or predictions - the challenges flip. Retrieval-augmented generation systems, which combine LLMs with search, demand real-time lookups and responses. And in cloud environments, multi-tenant inference means keeping workloads from different customers running smoothly, without interference. That requires lightning-fast, high-throughput networking that can handle massive demand with strict isolation between users.
Traditional Ethernet was designed for single-server workloads - not for the demands of distributed AI. Tolerating jitter and inconsistent delivery were once acceptable. Now, it's a bottleneck. Traditional Ethernet switch architectures were never designed for consistent, predictable performance - and that legacy still shapes their latest generations.
Distributed computing requires a scale-out infrastructure built for zero-jitter operation - one that can handle bursts of extreme throughput, deliver low latency, maintain predictable and consistent RDMA performance, and isolate network noise. This is why InfiniBand networking is the gold standard for high-performance computing supercomputers and AI factories.
With NVIDIA Quantum InfiniBand, collective operations run inside the network itself using Scalable Hierarchical Aggregation and Reduction Protocol technology, doubling data bandwidth for reductions. It uses adaptive routing and telemetry-based congestion control to spread flows across paths, guarantee deterministic bandwidth and isolate noise. These optimizations let InfiniBand scale AI communication with precision. It's why NVIDIA Quantum infrastructure connects the majority of the systems on the TOP500 list of the world's most powerful supercomputers, demonstrating 35% growth in just two years.
For clusters spanning dozens of racks, NVIDIA Quantum X800 Infiniband switches push InfiniBand to new heights. Each switch provides 144 ports of 800 Gbps connectivity, featuring hardware-based SHARPv4, adaptive routing and telemetry-based congestion control. The platform integrates co packaged silicon photonics to minimize the distance between electronics and optics, reducing power consumption and latency. Paired with NVIDIA ConnectX-8 SuperNICs delivering 800 Gb/s per GPU, this fabric links trillion-parameter models and drives in-network compute.
But hyperscalers and enterprises have invested billions in their Ethernet software infrastructure. They need a quick path forward that uses the existing ecosystem for AI workloads. Enter NVIDIA Spectrum X: a new kind of Ethernet purpose-built for distributed AI.
Spectrum X Ethernet: Br
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
21/08/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2025
DENVER At IBC2025, Sept. 12-15 at the RAI Amsterdam, Imagine Communications will introduce the SNP-XS, a versatile addition to its Selenio Network Processor (SN...
21/08/2025
HUDSON, Mass. BitFire, a provider of software-defined live production and IP transmission, today announced the addition of cloud-based live master control capab...
21/08/2025
ATLANTA Gray Media has laid out plans for launching a new cutting-edge, hyper-personalized streaming platform that will start going live in Grays markets in Jan...
21/08/2025
NEW YORK and ZURICH Chyron, a provider of broadcast graphics and live production solutions, has announced a partnership with Asport, a leading sports tech innov...
21/08/2025
NEW YORK swXtch.io has amplified its support for SRT workflows with a new specialized gateway solution primarily targeted at the live event market. To be introd...
21/08/2025
AMSTERDAM Rise Academy, the charity dedicated to delivering practical media technology experiences, careers resources and sharing work experience opportunities ...
21/08/2025
WASHINGTON FCC Chairman Brendan Carr announced the appointment of Courtney Cowper as a special assistant in his office. As a special assistant in the Office of ...
21/08/2025
COLUMBUS, Ohio Live Media Group has launched its latest mobile production unit, the MU-28, which is a SMPTE 2110-7 IP-based truck built specifically for remote ...
21/08/2025
ENGLEWOOD, Colo. Sling TV has launched a new offering called Select that provides a package of cable channels for $19.99 a month....
21/08/2025
IRVINE, Calif. CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene...
21/08/2025
TORRANCE, Calif. Marshall Electronics will highlight several new products at IBC2025, including the CV612 PTZ camera, RCP Plus camera controller and VMV-402-3GS...
21/08/2025
From AI assistants doing deep research to autonomous vehicles making split-second navigation decisions, AI adoption is exploding across industries.
Behind ever...
21/08/2025
Across the globe, AI factories are rising - massive new data centers built not to serve up web pages or email, but to train and deploy intelligence itself. Inte...
21/08/2025
RT today announces its exciting upcoming slate of video content, taking viewers from Autumn 2025 to Spring 2026 across RT One, RT 2 and RT Player. From an un...
21/08/2025
Get a glimpse into the future of gaming.
The NVIDIA Blackwell RTX architecture is coming to GeForce NOW in September, marking the service's biggest upgrade...
21/08/2025
August 21 2025, 00:13 (PDT) Mahindra Sets a New Benchmark: XUV 3XO REVX A Becom...
20/08/2025
There's still plenty of summer left to soak up-and time to catch its hottest flicks. This year, blockbuster season is alive with remakes, superhero sagas, a...
20/08/2025
SBS unleashes landmark docu-drama The People vs Robodebt
20 August, 2025
Media releases
Our Government. Half a Million Victims [1]. Zero Accountability Un...
20/08/2025
Dan Bourchier appointed General Manager of NITV
20 August, 2025
Media releases
The respected journalist, presenter and accomplished leader will join Nation...
20/08/2025
By Daron James. Originally published, August 13, 2025 on motionpictures.org.
Si...
20/08/2025
L3harris successfully demonstrates DiSCO at Talisman Sabre....
20/08/2025
Viking 1 was the United States' first attempt to soft-land a spacecraft on another planet and it provided the first photograph ever taken on the surface of ...
20/08/2025
Simplifying Sky Sports' EFL production coverage, NEP UK's NEO hybrid outside broadcast trailer relies on Calrec remote workflows to minimise production ...
20/08/2025
Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for T...
20/08/2025
July, much like June, is a month marked by summer weather and vacations, which has reflected in a further decline in viewer activity in front of TV screens. The...
20/08/2025
During July, streaming's share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous month, accounting for 24.6% of T...
20/08/2025
Netflix, YouTube and The Roku Channel Each Hit Platform Highs
Netflix Owns 8 of...
20/08/2025
New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience
Now ava...
20/08/2025
BURBANK, Calif. Advanced Systems Group has opened a 5,000 square-foot-facility in Burbank with a Dolby Atmos demo theater, a video production space with a hard ...
20/08/2025
BHV, renowned for its design and engineering expertise behind many of broadcast's leading names, returns to IBC with the first production units of SportsBox...
20/08/2025
Marshall Electronics will highlight several of its new product offerings at IBC 2025 (Booth 11.C28), including the CV612 PTZ Camera, RCP Plus Camera Controller ...
20/08/2025
LTN announces a range of enhancements to its purpose-built IP video network as the broadcast industry approaches a major inflection point in the shift from sate...
20/08/2025
NEW YORK Yahoo Sports and C15 Studio have announced the launch of the Yahoo Sports Network, a free, ad-supported streaming TV channel available on leading FAST ...
20/08/2025
Completing its latest expansion phase, Gravity Media's Production Centre facility in London White City has extended its remote and distributed production ca...
20/08/2025
HighField AI, the broadcast industry's first agentic and multimodal AI platform for automated graphics production, today announced the expansion of its comm...
20/08/2025
Zixi, the Emmy Award-winning leader in broadcast-quality live video over IP, will exhibit at IBC 2025 in Amsterdam (September 12 15) at Stand 5.A85. The compan...
20/08/2025
Rise Academy, the charity dedicated to delivering practical media technology experiences, careers resources and sharing work experience opportunities for young ...
20/08/2025
Jysk Fynske Medier (JFM), Denmark's second-largest media group, Jysk Fynske Medier (JFM), has teamed up with Wowza's Flowplayer to deliver over 4,000 li...
20/08/2025
NEW YORK Streaming viewership continued to heat up this summer in July as its portion of the time spent watching TV edged closer to the 50% threshold, according...
20/08/2025
SERAING, Belgium EVS has announced that it is acquiring U.S.-based Telemetrics Inc., a pioneer in robotics for media production....
20/08/2025
BURY ST. EDMUNDS, U.K. Videndum will highlight the latest developments from its broad range of product brands, such as Anton/Bauer's EDEN clean-energy alter...
20/08/2025
AMSTERDAM Pliant Technologies has announced that it will be a range of its latest intercom technologies at a IBC 2025 (Booth 10.F33), including two new addition...
20/08/2025
Wooden Camera announces the release of its new Accessory Collection for the Sony FX2. Designed with modularity and affordability in mind, the collection introdu...
20/08/2025
Triveni Digital, a trusted leader in ATSC 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced it is showcasing a comprehen...
20/08/2025
With a career that began in the backrooms of post-production facilities and evolved into leading sound for major scripted series and films, Jules Woods has made...
20/08/2025
Friend MTS, the number one anti-piracy provider and video cybersecurity partner in entertainment, media and sports, today announced that it has been presented w...
20/08/2025
U&Dave today announces its first ever original drama series, Hit Point (6x60'), which will also be available to stream on U. Written by BAFTA-winner Howard ...