Telestream Introduces Social Vantage, a tool designed to optimize video for social distribution Esta extensi n de su plataforma de automatizaci n se dirige a una amplia gama de audiencias, desde broadcasters hasta equipos deportivos, grandes corporaciones y pymes.
Esta extensi n de su plataforma de automatizaci n, combina la brecha entre la producci n t cnica y los equipos de marketing dentro de las empresas que buscan fortalecer las marcas y aumentar el p blico a trav s de la participaci n en los medios sociales.
Telestream ha creado una soluci n para el creciente desaf o de ofrecer un suministro continuo de contenido de video de alta calidad y convincente a las plataformas de redes sociales. Designada Vantage Social, esta extensi n de su plataforma de automatizaci n se dirige a una amplia gama de audiencias, desde radiodifusores hasta equipos deportivos, grandes corporaciones y pymes.
Vantage Social multiplica el ritmo y la escala de las comunicaciones de video a los medios de comunicaci n social m s eficaces y las plataformas de video online, incluyendo Facebook, YouTube, Twitter, LinkedIn y Vimeo. Vantage Social abre la brecha entre la producci n t cnica y los equipos de marketing de medios sociales: permite a los expertos de dominio en marketing y producci n de v deo trabajar independientemente para una comunicaci n m s r pida y eficaz. Elimina las barreras organizativas y t cnicas entre los equipos que han bloqueado durante mucho tiempo las comunicaciones efectivas de video marketing.
Para los broadcasters que utilizan las plataformas de redes sociales como canales de distribuci n de contenido, Vantage Social ofrece contenido en canales espec ficos y mensurables para ayudar a aumentar el compromiso de la audiencia. Bas ndose en la avanzada arquitectura de flujo de trabajo de la plataforma de procesamiento de media Vantage de Telestream, crea procesos y entrega v deo a cuentas en plataformas de medios sociales en formas sencillas y de bajo costo que complementan los procesos de entrega existentes. Adem s, Vantage Social es un puente con los equipos de marketing digital del canal, d ndoles poder con acceso inmediato a contenidos administrados y promociones sin ning n esfuerzo de producci n adicional.
Vantage Social se comunica en el formato nativo de los sistemas de producci n para acceder al video y entrega al espacio de trabajo de medios sociales en el momento adecuado, y en el formato adecuado para que los productores de medios sociales puedan centrarse en el negocio de comunicarse con sus audiencias. Mientras que el puente de esa brecha, Vantage Social ofrece herramientas y automatizaci n que etiqueta, paquete y marca de v deo, lo que se destacan en los medios de comunicaci n social de los espectadores.
Por otro lado, la nueva herramienta multiplica la actividad de branding de medios sociales de una organizaci n a trav s de comunicaciones oportunas soportadas por video a m s espectadores, en m s canales y en una fracci n del tiempo previamente requerido.
El ddirector de Planificaci n Estrat gica de Productos de Telestream, Jim Duval, observa mejoras cuantificables para las empresas que ya han adoptado Vantage Social: En el tiempo que sol an producir 15 clips de v deo y publicarlos en YouTube, ahora vemos equipos que producen m s de 100 clips que publican en una decena de plataformas .
Romper barreras
Vantage Social pretende romper barreras en la producci n de video y su relaci n con medios sociales para que encaje perfectamente dentro de los flujos de trabajo de producci n y emisi n existentes. Produce paquetes de video de marca que se destacan en los canales de medios sociales sin necesidad de ning n esfuerzo adicional. Con esto, se extiende el alcance de una empresa a nuevos p blicos, en m s canales. Y proporciona acceso inmediato a m s contenido de fuente para mejores iniciativas de marketing.
En t rminos de marketing en medios sociales, el video es el contenido m s atractivo para impulsar el compromiso, pero el acceso a ese video y optimizarlo para la distribuci n social es t picamente el mayor desaf o que enfrentan nuestros clientes , afirma Paul Turner, vicepresidente de Enterprise Product Management en Telestream. Tanto si es un broadcaster internacional que busca aumentar su audiencia, un equipo nacional de b isbol que busca conectarse con sus aficionados o multinacional de servicios financieros que buscan promover sus productos y servicios, la necesidad es la misma. En las redes sociales, el v deo es el medio de comunicaci n m s atractivo y con Vantage Social hemos reducido el tiempo, la mano de obra y el dinero necesarios para crear su propia fuente de suministro de alta calidad , concluye Turner.
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Telestream Introduces Social Vantage, a tool designed to optimize video for social distribution Esta extensi n de su plataforma de automatizaci n se dirige a una amplia gama de audiencias, desde broadcasters hasta equipos deportivos, grandes corporaciones y pymes. 
