Technicolor Brings Color Enhance Technology to the ALCATEL ONETOUCH IDOL

Technicolor is announcing its first technology licensing deal for color in the smartphone industry, partnering with ALCATEL ONETOUCH on the launch of IDOL 3, the brand's latest flagship smartphone , to embed Technicolor Color Enhance technology. Technicolor's Color Enhance technology allows ALCATEL ONETOUCH to leverage both the company's recognized expertise in color and image excellence as well as consumer recognition of Technicolor's heritage. Technicolor continues to reinforce the message to millions of consumers around the globe that Technicolor is a leader in image and color, no matter what screen a consumer chooses to use.

The IDOL 3 color adaptive screen, with Technicolor Color Enhance Technology, gives the phone a rich cinema color experience, at home and on the go, backed by Technicolor, Hollywood's color and image experts. The Technicolor Color Enhance technology can be applied at capture, on stored photos and videos, at rendering or on the overall User Interface of the mobile phone, to boost color and contrast of all your media.

Leveraging our expertise in bringing images to life, no matter the screen size, the Technicolor Color Enhance technology:

Offers superior color rendering which boosts color to a more vivid palette, while still maintaining realistic faces, skin tones and memory colors at large

Enhances contrast for better viewing experiences, from all angles and lighting situations

Preserves the artistic intent for all your media

Backed by 100 years' experience leading color and image innovation, Technicolor Color Enhance technology gives the IDOL 3 smartphone a vivid cinema color experience right in your hands, at home and on the go. From any angle and in any light, the consumer's picture and video will always be stunning says Manuele Wahl, Technicolor's Senior Vice President of Technology and Trademark Licensing.

Technicolor has been an expert in color management and image enhancement for years and have been major contributors to the definition of the color and image standards. Technicolor's continues to develop Technology licensing for next generation audio and visual technologies and enable its partners to bring true consumer benefits and differentiation.

LINK:	http://www.technicolor.com/en/who-we-are/press-news-center/news/techni...
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