
There's an old axiom that the best businesses thrive during periods of uncertainty. No doubt, that will be tested to the limits as 2022 portends upheaval on a grand scale.
Pandemic-related supply chain disruptions are affecting everything from production of cars and electronics to toys and toilet paper. At the same time, global food prices have jumped to their highest level in more than a decade as worker shortages, factory closures and high commodity prices shred plans at even the most sophisticated forecasting and logistics operations.
Last year, we asked some of our top experts at NVIDIA what 2021 would bring for the world of AI and accelerated computing. They predicted each would move from planning to production as businesses seek new avenues for product forecasting, supply chain management and scientific research.
Headlines over the course of the year proved them correct: To save Christmas, retailers Home Depot, Target and Walmart chartered their own cargo ships to deliver goods to their stores around the world. To speed time to market, BMW, Ericsson and other companies began using digital twin technologies to simulate real-world environments.
AI adoption isn't limited to big names. Indeed, a midyear 2021 PWC survey of more than 1,000 businesses across nine sectors including banking, health and energy found that 86 percent of them were poised to make AI a mainstream technology.
This year, we went back to our experts at NVIDIA and asked them where enterprises will focus their AI efforts as they parse big data and look for new revenue opportunities.
Here's what they had to say:
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Conversational AI: Last year, I predicted conversational AI will be used to make video games more immersive by allowing real-time interaction to flesh out character-driven approaches. This year, conversational AI is all work and no play.
Companies will race to deploy new conversational AI tools that allow us to work more efficiently and effectively using natural language processing. Speech synthesis is poised to become just as emotive and persuasive as the human voice in 2022, which will help industries like retail, banking and healthcare better understand and better serve their customers.
Know Your Customer: Moving beyond natural language processing, companies using both speech and text for interaction with other businesses and customers will employ AI as they move to understand the context or sentiment in what a person might be saying. Is the customer frustrated? Is your boss being sarcastic? The adoption of tools like OpenAI Github copilot, which helps programmers be more effective at their work, will accelerate.
SARAH TARIQ
Vice President of Automotive
Programmable Cars: The days of a car losing value once you drive it off the lot will soon be gone. We'll see more automakers moving to reinvent the driving experience by creating software-defined architectures with headroom to support new applications and services via automatic over-the-air updates. Vehicles will get better and safer over time.
De-Stressing the Commute: The move to a software-defined approach also will help remove the stress and hassle of everyday driving. AI assistants will serve as your personal concierge, enhancing the vehicle journey for a safer, more convenient and enjoyable experience. Vehicle occupants will have access to intelligent services that are always on, allowing them to use real-time conversational AI for recommendations, alerts, vehicle controls and more.
Designing for the Long Haul: Automakers will begin to invest heavily in the use of simulation and digital twins to validate more of the end-to-end stack, and in training of deep neural network models. AI and data analytics will help train and validate self-driving cars for a broad range of driving conditions, delivering everyday safety that's designed for the long haul.
REV LEBAREDIAN
Vice President of Simulation Technology, Omniverse Engineering
Emerging Standard for 3D: We'll see advancing 3D standards for describing virtual worlds. Building accurate and rich digital counterparts to everything in the real world is one of the grandest challenges in computer science. Developers, enterprises and individual users will contribute to foundational open standards - analogous to the early days of the internet and the web. Standards such as Universal Scene Description (USD) and glTF will rapidly evolve to meet the foundational needs of Web3 and digital twins.
Synthetic 3D Data for the Next Era of AI: The rate of innovation in AI has been accelerating for the better part of decade, but AI cannot advance without large amounts of high quality and diverse data. Today, data captured from the real world and labeled by humans is insufficient both in terms of quality and diversity to jump to the next level of artificial intelligence. In 2022, we will see an explosion in synthetic data generated from virtual worlds by physically accurate world simulators to train advanced neural networks.
Re-Imaging Industry Through Simulation: Many industries are starting to examine and adopt digital twins and virtual worlds, thanks to the potential for operational efficiencies and cost savings. Digital representations of everything we build in the real world must have a counterpart in the virtual world-airplanes, cars, factories, bridges, cities and even Earth itself. Applying high-fidelity simulations to digital twins allows us to experience, test and optimize complex designs well before we commit to building them in the real world.
KIMBERLY POWELL
Vice President & General Manager of Healthcare
AI Generates Million-X Drug Discovery: Simultaneous breakthroughs of AlphaFold and RoseTTAFold creating a thousandfold explosion of known protein structures and AI that can generate a thousand more po
North America Stories
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Long-Standing Customer Renews Multiyear Contract for VO's Secure Video Player, Content Security, and Device Monitoring Solutions
Viaccess-Orca (VO), a glob...
25/09/2026
Automate Video Progress Bars in After Effects - No Keyframes!
Graham Quince September 24, 2026
0 Comments
Learn how to create an automated video playb...
24/09/2026
Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...
24/09/2026
RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...
24/09/2026
Bringing together the full family of networks, FOX Sports is also adding Tubi, F...
24/09/2026
Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...
24/09/2026
The blog collects SVG's reporting on AI across U.S. and European sports broadcasting
Since SVG launched the AI Innovation Lab in April to advance the devel...
24/09/2026
SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...
24/09/2026
The self-built Master Control Room has cut streaming operations incident-respo...
24/09/2026
Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...
24/09/2026
AudioShake has released Multi-Speaker 2.0, the company's newest Multi-Speaker model, which removes 75% more noise and offers 32% better separation of overla...
24/09/2026
By Jon Morgan, Founder and Executive Producer, Ryval Studios
For Major League B...
24/09/2026
Spectrum SportsNet has revealed its comprehensive programming and live game broa...
24/09/2026
The Charlotte Hornets has unveiled new broadcast partnerships with Gray Media an...
24/09/2026
DAZN will be the exclusive direct-to-consumer streaming partner for the Detroit Pistons beginning with the 2026-27 season. Subscriptions are available at DAZN.c...
24/09/2026
The National Hockey League (NHL) has made an agreement with Spectrum that will allow Spectrum TV customers in the Minnesota Wild local broadcast territory to wa...
24/09/2026
The Carolina Hurricanes has reached a multi-year distribution agreement to provi...
24/09/2026
The St. Louis Blues has introduced Blue Note as the name of the new, exclusive ...
24/09/2026
Blue Jackets Hockey Network, the television home for Blue Jackets hockey, is coming to Spectrum TV under a new carriage agreement between the National Hockey Le...
24/09/2026
Manifold Technologies Appoints Ryhaan Williams as CCO for North America
Brie Clayton September 24, 2026
0 Comments
Brings three decades of broadcast e...
24/09/2026
UNIFACHA Expands Educational Program with DaVinci Resolve Studio
Brie Clayton September 24, 2026
0 Comments
Brazilian university empowers next generat...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Viewers watching videos from the Austrian Parliament online will soon find it easier to verify the authenticity of the content. Big Blue Marble, an internationa...
24/09/2026
nsign, the digital signage SaaS platform built around its Simplify Complexity principle, is now officially certified for BRAVIA Professional Displays from Son...
24/09/2026
Encompass Digital Media today announced the successful migration of multiple Viaplay free-to-air channels, including TV3, TV6, TV8 and TV10, to its Altitude Sch...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Music Supervisor, Composer, and Mixing Engineer Santiago Uribe has built a career around producing music for film and television, contributing to more than 40 p...
24/09/2026
The North American Broadcasters Association (NABA) will hold a full-day cybersecurity summit focused on defending against growing cyber threats facing the broad...
24/09/2026
September 24th, 2026 TRIBECA FESTIVAL AND AT&T OPEN SUBMISSIONS FOR 10TH ANNIVE...
24/09/2026
When COVID-19 emerged, scientists had a crucial advantage: Decades of prior research on coronaviruses meant they understood the virus' key proteins well eno...
24/09/2026
A warped Manhattan is waiting in the cloud this week. Remedy Entertainment's CONTROL Resonant brings Dylan Faden's extraordinary abilities and a paranat...
23/09/2026
Four control rooms support B1G+ streams, videoboard shows, creative content, and...
23/09/2026
By Andrew Cohen, SVG Coorespondant
The Mountain West debuted its new Replay Operations Center at the start of this football season, bringing real-time collabor...
23/09/2026
The Taylorville, IL, native is pushing creative boundaries at Ball State, gaining reps across directing, technical directing, tape, and more than 100 ESPN+ broa...
23/09/2026
Alexander Heller, Nevada Jose, Will Brill, and Giselle Bonilla pose with cast members at The Musical premiere during the 2026 Sundance Film Festival at Eccles...
23/09/2026
Nielsen CMI data reveals a changing fast-food landscape, with value, convenience...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
COW Jobs: Blender on Windows - Generalist - Remote
Brie Clayton September 23, 2026
0 Comments
Application Users - Blender on Windows - Generalist
Se...
23/09/2026
Version 1.8 recognised for new workflow tools, boosted control panel flexibility and ease of integration into IP networks...
23/09/2026
Hiltron Communications reports a successful 2026 International Broadcasting Convention, held at the RAI Amsterdam. Exhibiting on stand A37 in Hall 1, Hiltron ex...