
There's an old axiom that the best businesses thrive during periods of uncertainty. No doubt, that will be tested to the limits as 2022 portends upheaval on a grand scale.
Pandemic-related supply chain disruptions are affecting everything from production of cars and electronics to toys and toilet paper. At the same time, global food prices have jumped to their highest level in more than a decade as worker shortages, factory closures and high commodity prices shred plans at even the most sophisticated forecasting and logistics operations.
Last year, we asked some of our top experts at NVIDIA what 2021 would bring for the world of AI and accelerated computing. They predicted each would move from planning to production as businesses seek new avenues for product forecasting, supply chain management and scientific research.
Headlines over the course of the year proved them correct: To save Christmas, retailers Home Depot, Target and Walmart chartered their own cargo ships to deliver goods to their stores around the world. To speed time to market, BMW, Ericsson and other companies began using digital twin technologies to simulate real-world environments.
AI adoption isn't limited to big names. Indeed, a midyear 2021 PWC survey of more than 1,000 businesses across nine sectors including banking, health and energy found that 86 percent of them were poised to make AI a mainstream technology.
This year, we went back to our experts at NVIDIA and asked them where enterprises will focus their AI efforts as they parse big data and look for new revenue opportunities.
Here's what they had to say:
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Conversational AI: Last year, I predicted conversational AI will be used to make video games more immersive by allowing real-time interaction to flesh out character-driven approaches. This year, conversational AI is all work and no play.
Companies will race to deploy new conversational AI tools that allow us to work more efficiently and effectively using natural language processing. Speech synthesis is poised to become just as emotive and persuasive as the human voice in 2022, which will help industries like retail, banking and healthcare better understand and better serve their customers.
Know Your Customer: Moving beyond natural language processing, companies using both speech and text for interaction with other businesses and customers will employ AI as they move to understand the context or sentiment in what a person might be saying. Is the customer frustrated? Is your boss being sarcastic? The adoption of tools like OpenAI Github copilot, which helps programmers be more effective at their work, will accelerate.
SARAH TARIQ
Vice President of Automotive
Programmable Cars: The days of a car losing value once you drive it off the lot will soon be gone. We'll see more automakers moving to reinvent the driving experience by creating software-defined architectures with headroom to support new applications and services via automatic over-the-air updates. Vehicles will get better and safer over time.
De-Stressing the Commute: The move to a software-defined approach also will help remove the stress and hassle of everyday driving. AI assistants will serve as your personal concierge, enhancing the vehicle journey for a safer, more convenient and enjoyable experience. Vehicle occupants will have access to intelligent services that are always on, allowing them to use real-time conversational AI for recommendations, alerts, vehicle controls and more.
Designing for the Long Haul: Automakers will begin to invest heavily in the use of simulation and digital twins to validate more of the end-to-end stack, and in training of deep neural network models. AI and data analytics will help train and validate self-driving cars for a broad range of driving conditions, delivering everyday safety that's designed for the long haul.
REV LEBAREDIAN
Vice President of Simulation Technology, Omniverse Engineering
Emerging Standard for 3D: We'll see advancing 3D standards for describing virtual worlds. Building accurate and rich digital counterparts to everything in the real world is one of the grandest challenges in computer science. Developers, enterprises and individual users will contribute to foundational open standards - analogous to the early days of the internet and the web. Standards such as Universal Scene Description (USD) and glTF will rapidly evolve to meet the foundational needs of Web3 and digital twins.
Synthetic 3D Data for the Next Era of AI: The rate of innovation in AI has been accelerating for the better part of decade, but AI cannot advance without large amounts of high quality and diverse data. Today, data captured from the real world and labeled by humans is insufficient both in terms of quality and diversity to jump to the next level of artificial intelligence. In 2022, we will see an explosion in synthetic data generated from virtual worlds by physically accurate world simulators to train advanced neural networks.
Re-Imaging Industry Through Simulation: Many industries are starting to examine and adopt digital twins and virtual worlds, thanks to the potential for operational efficiencies and cost savings. Digital representations of everything we build in the real world must have a counterpart in the virtual world-airplanes, cars, factories, bridges, cities and even Earth itself. Applying high-fidelity simulations to digital twins allows us to experience, test and optimize complex designs well before we commit to building them in the real world.
KIMBERLY POWELL
Vice President & General Manager of Healthcare
AI Generates Million-X Drug Discovery: Simultaneous breakthroughs of AlphaFold and RoseTTAFold creating a thousandfold explosion of known protein structures and AI that can generate a thousand more po
North America Stories
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...
13/07/2026
Two new Ross products -Brushback: Full Count and CapGo - are debuting at Citizens Bank Park All-Star festivities...
13/07/2026
MSG Networks' was given exclusive access during the Knicks' unforgettabl...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Composer and Producer Andy Dollerson has built a career by blending his electroacoustic training with hands on production work for independent artists and filmm...
13/07/2026
The next release of the widely used video player VLC 3.0.24 will incorporate full support for RIST, including main profile and some support for advanced profile...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Providing sound reinforcement for a live televised casting show ranks among the most demanding tasks in event technology: the house sound and the broadcast feed...
13/07/2026
Committed to its fans first guiding principle, the genre-defying Savannah Bananas baseball team has placed Calrec at the heart of its growing broadcast story. A...
13/07/2026
At IBC2026, Intinor will demonstrate its latest developments and present a practical path for broadcasters transitioning to IP workflows. The showcase focuses o...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/07/2026
COW Jobs: Video Production Specialist, Indie Game - Remote
Brie Clayton July 12, 2026
0 Comments
Video Production Specialist (Indie Game)
May 29, 20...
11/07/2026
(L-R) Bruce McKenzie, Mimi Rogers, Cemre Paksoy, Georgia Bernstein, El onore Hendricks, and Colleen Rose Trundy attend the Night Nurse premiere during the 202...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in ...
11/07/2026
Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations The 27 nominees include Trey Parker (South Park) and seven-time Emmy winner Pablo Mungu a of ...
10/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
10/07/2026
FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...
10/07/2026
Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...
10/07/2026
Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...
10/07/2026
FloSports and the USA South Athletic Conference have announced an exclusive medi...
10/07/2026
Daktronics has manufactured and installed an LED video display at Field of Dream...
10/07/2026
Registration is now open for NAB Show New York 2026, taking place October 21-22 ...
10/07/2026
Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...
10/07/2026
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...
10/07/2026
Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...
10/07/2026
Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...
10/07/2026
The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...
10/07/2026
FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...
10/07/2026
Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...
10/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
10/07/2026
Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series
PBR Teams' 2026 season, with a 10-team field competi...
10/07/2026
(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...
10/07/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...