
There's an old axiom that the best businesses thrive during periods of uncertainty. No doubt, that will be tested to the limits as 2022 portends upheaval on a grand scale.
Pandemic-related supply chain disruptions are affecting everything from production of cars and electronics to toys and toilet paper. At the same time, global food prices have jumped to their highest level in more than a decade as worker shortages, factory closures and high commodity prices shred plans at even the most sophisticated forecasting and logistics operations.
Last year, we asked some of our top experts at NVIDIA what 2021 would bring for the world of AI and accelerated computing. They predicted each would move from planning to production as businesses seek new avenues for product forecasting, supply chain management and scientific research.
Headlines over the course of the year proved them correct: To save Christmas, retailers Home Depot, Target and Walmart chartered their own cargo ships to deliver goods to their stores around the world. To speed time to market, BMW, Ericsson and other companies began using digital twin technologies to simulate real-world environments.
AI adoption isn't limited to big names. Indeed, a midyear 2021 PWC survey of more than 1,000 businesses across nine sectors including banking, health and energy found that 86 percent of them were poised to make AI a mainstream technology.
This year, we went back to our experts at NVIDIA and asked them where enterprises will focus their AI efforts as they parse big data and look for new revenue opportunities.
Here's what they had to say:
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Conversational AI: Last year, I predicted conversational AI will be used to make video games more immersive by allowing real-time interaction to flesh out character-driven approaches. This year, conversational AI is all work and no play.
Companies will race to deploy new conversational AI tools that allow us to work more efficiently and effectively using natural language processing. Speech synthesis is poised to become just as emotive and persuasive as the human voice in 2022, which will help industries like retail, banking and healthcare better understand and better serve their customers.
Know Your Customer: Moving beyond natural language processing, companies using both speech and text for interaction with other businesses and customers will employ AI as they move to understand the context or sentiment in what a person might be saying. Is the customer frustrated? Is your boss being sarcastic? The adoption of tools like OpenAI Github copilot, which helps programmers be more effective at their work, will accelerate.
SARAH TARIQ
Vice President of Automotive
Programmable Cars: The days of a car losing value once you drive it off the lot will soon be gone. We'll see more automakers moving to reinvent the driving experience by creating software-defined architectures with headroom to support new applications and services via automatic over-the-air updates. Vehicles will get better and safer over time.
De-Stressing the Commute: The move to a software-defined approach also will help remove the stress and hassle of everyday driving. AI assistants will serve as your personal concierge, enhancing the vehicle journey for a safer, more convenient and enjoyable experience. Vehicle occupants will have access to intelligent services that are always on, allowing them to use real-time conversational AI for recommendations, alerts, vehicle controls and more.
Designing for the Long Haul: Automakers will begin to invest heavily in the use of simulation and digital twins to validate more of the end-to-end stack, and in training of deep neural network models. AI and data analytics will help train and validate self-driving cars for a broad range of driving conditions, delivering everyday safety that's designed for the long haul.
REV LEBAREDIAN
Vice President of Simulation Technology, Omniverse Engineering
Emerging Standard for 3D: We'll see advancing 3D standards for describing virtual worlds. Building accurate and rich digital counterparts to everything in the real world is one of the grandest challenges in computer science. Developers, enterprises and individual users will contribute to foundational open standards - analogous to the early days of the internet and the web. Standards such as Universal Scene Description (USD) and glTF will rapidly evolve to meet the foundational needs of Web3 and digital twins.
Synthetic 3D Data for the Next Era of AI: The rate of innovation in AI has been accelerating for the better part of decade, but AI cannot advance without large amounts of high quality and diverse data. Today, data captured from the real world and labeled by humans is insufficient both in terms of quality and diversity to jump to the next level of artificial intelligence. In 2022, we will see an explosion in synthetic data generated from virtual worlds by physically accurate world simulators to train advanced neural networks.
Re-Imaging Industry Through Simulation: Many industries are starting to examine and adopt digital twins and virtual worlds, thanks to the potential for operational efficiencies and cost savings. Digital representations of everything we build in the real world must have a counterpart in the virtual world-airplanes, cars, factories, bridges, cities and even Earth itself. Applying high-fidelity simulations to digital twins allows us to experience, test and optimize complex designs well before we commit to building them in the real world.
KIMBERLY POWELL
Vice President & General Manager of Healthcare
AI Generates Million-X Drug Discovery: Simultaneous breakthroughs of AlphaFold and RoseTTAFold creating a thousandfold explosion of known protein structures and AI that can generate a thousand more po
North America Stories
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...