
There's an old axiom that the best businesses thrive during periods of uncertainty. No doubt, that will be tested to the limits as 2022 portends upheaval on a grand scale.
Pandemic-related supply chain disruptions are affecting everything from production of cars and electronics to toys and toilet paper. At the same time, global food prices have jumped to their highest level in more than a decade as worker shortages, factory closures and high commodity prices shred plans at even the most sophisticated forecasting and logistics operations.
Last year, we asked some of our top experts at NVIDIA what 2021 would bring for the world of AI and accelerated computing. They predicted each would move from planning to production as businesses seek new avenues for product forecasting, supply chain management and scientific research.
Headlines over the course of the year proved them correct: To save Christmas, retailers Home Depot, Target and Walmart chartered their own cargo ships to deliver goods to their stores around the world. To speed time to market, BMW, Ericsson and other companies began using digital twin technologies to simulate real-world environments.
AI adoption isn't limited to big names. Indeed, a midyear 2021 PWC survey of more than 1,000 businesses across nine sectors including banking, health and energy found that 86 percent of them were poised to make AI a mainstream technology.
This year, we went back to our experts at NVIDIA and asked them where enterprises will focus their AI efforts as they parse big data and look for new revenue opportunities.
Here's what they had to say:
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Conversational AI: Last year, I predicted conversational AI will be used to make video games more immersive by allowing real-time interaction to flesh out character-driven approaches. This year, conversational AI is all work and no play.
Companies will race to deploy new conversational AI tools that allow us to work more efficiently and effectively using natural language processing. Speech synthesis is poised to become just as emotive and persuasive as the human voice in 2022, which will help industries like retail, banking and healthcare better understand and better serve their customers.
Know Your Customer: Moving beyond natural language processing, companies using both speech and text for interaction with other businesses and customers will employ AI as they move to understand the context or sentiment in what a person might be saying. Is the customer frustrated? Is your boss being sarcastic? The adoption of tools like OpenAI Github copilot, which helps programmers be more effective at their work, will accelerate.
SARAH TARIQ
Vice President of Automotive
Programmable Cars: The days of a car losing value once you drive it off the lot will soon be gone. We'll see more automakers moving to reinvent the driving experience by creating software-defined architectures with headroom to support new applications and services via automatic over-the-air updates. Vehicles will get better and safer over time.
De-Stressing the Commute: The move to a software-defined approach also will help remove the stress and hassle of everyday driving. AI assistants will serve as your personal concierge, enhancing the vehicle journey for a safer, more convenient and enjoyable experience. Vehicle occupants will have access to intelligent services that are always on, allowing them to use real-time conversational AI for recommendations, alerts, vehicle controls and more.
Designing for the Long Haul: Automakers will begin to invest heavily in the use of simulation and digital twins to validate more of the end-to-end stack, and in training of deep neural network models. AI and data analytics will help train and validate self-driving cars for a broad range of driving conditions, delivering everyday safety that's designed for the long haul.
REV LEBAREDIAN
Vice President of Simulation Technology, Omniverse Engineering
Emerging Standard for 3D: We'll see advancing 3D standards for describing virtual worlds. Building accurate and rich digital counterparts to everything in the real world is one of the grandest challenges in computer science. Developers, enterprises and individual users will contribute to foundational open standards - analogous to the early days of the internet and the web. Standards such as Universal Scene Description (USD) and glTF will rapidly evolve to meet the foundational needs of Web3 and digital twins.
Synthetic 3D Data for the Next Era of AI: The rate of innovation in AI has been accelerating for the better part of decade, but AI cannot advance without large amounts of high quality and diverse data. Today, data captured from the real world and labeled by humans is insufficient both in terms of quality and diversity to jump to the next level of artificial intelligence. In 2022, we will see an explosion in synthetic data generated from virtual worlds by physically accurate world simulators to train advanced neural networks.
Re-Imaging Industry Through Simulation: Many industries are starting to examine and adopt digital twins and virtual worlds, thanks to the potential for operational efficiencies and cost savings. Digital representations of everything we build in the real world must have a counterpart in the virtual world-airplanes, cars, factories, bridges, cities and even Earth itself. Applying high-fidelity simulations to digital twins allows us to experience, test and optimize complex designs well before we commit to building them in the real world.
KIMBERLY POWELL
Vice President & General Manager of Healthcare
AI Generates Million-X Drug Discovery: Simultaneous breakthroughs of AlphaFold and RoseTTAFold creating a thousandfold explosion of known protein structures and AI that can generate a thousand more po
North America Stories
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...
28/07/2026
The NFL franchise rebuilt their off-site content operation for an era when teams...
28/07/2026
Longtime partners expand viewer choice, data-driven analysis, access, immersive ...
28/07/2026
There is a unique moment before every major production. The audience never sees it.
The cameras are ready. The talent is preparing. Directors review the final...
28/07/2026
The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...
28/07/2026
As more than tens of thousands of spectators filled Paris' Champ de Mars and...
28/07/2026
Appear's X Platform played a central role in Chile's first large-scale c...
28/07/2026
Responding to the broadcast industry's shift to embrace more flexible production platforms, Solid State Logic (SSL) is evolving its comprehensive System T p...
28/07/2026
Production leverages innovative camera technologies, AI, and data to capture the action in four-week inaugural competition
The first-ever professional dunking ...
28/07/2026
Prime Video to exclusively broadcast Wednesday night national NHL regular-season games in Canada...
28/07/2026
Every match will stream live on Paramount+ beginning in February,...
28/07/2026
Ad Intel AI is Nielsen's first in a new generation of AI products built to t...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...
28/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...
28/07/2026
Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...
28/07/2026
X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop
App...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...
28/07/2026
dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series
...
28/07/2026
TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...
28/07/2026
Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear
Brie Clayton July 27, 2026
0 Comments
Between the maturation of IP and remot...
28/07/2026
New Live Action Projection Mapping Film Captured with URSA Cine 12K LF
Brie Clayton July 27, 2026
0 Comments
Large format sensor allows Texas Legacy ...
28/07/2026
NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...
28/07/2026
AI Agents Expand Creative Tools to Millions
Brie Clayton July 27, 2026
0 Comments
Hero image courtesy of Epic Games
Leading creative applications are...
28/07/2026
How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...
28/07/2026
Anyone can make a robot move; NVIDIA Jetson makes it think. As a discerning AI i...
27/07/2026
The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...
27/07/2026
ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...
27/07/2026
Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...
27/07/2026
Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...
27/07/2026
ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...
27/07/2026
NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...
27/07/2026
Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...
27/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
27/07/2026
Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season
PBR is officially moving into scripted animation. The Profe...
27/07/2026
Today the nonprofit Sundance Institute shared the names of this year's cohor...
27/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/07/2026
Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...
27/07/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...
27/07/2026
Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...
27/07/2026
Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...
26/07/2026
What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...
26/07/2026
The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...