
In Final Masters for Sean McManus and Verne Lundquist, CBS Sports Aims To Provide a Grand Sendoff Coverage will once again feature drones, a FlyCam, walk-'n-talk interviews, and more By Jason Dachman
Thursday, April 11, 2024 - 3:04 pm
Print This Story | Subscribe
Story Highlights
Although the storied 69-year partnership between Augusta National and CBS Sports predates both Sean McManus and Verne Lundquist, it's hard to imagine The Masters without either of them. All things must end, however. This week, the revered chairman of CBS Sports and the iconic CBS golf announcer - both Sports Broadcasting Hall of Famers - are working their final outings at Augusta National before bidding adieu to a tradition unlike any other.
For McManus, now in his 28th year heading CBS Sports' Masters efforts, it's a moment of not only celebration but also validation following nearly three decades at the helm.
I think we have reestablished ourselves as the network of record for golf in the U.S., he says, and I couldn't be happier with the quality of our presentation and some of the innovations we have established. If you were to [look at] a tape of our coverage of The Masters even five years ago, [today's is] dramatically different. I am amazed at the job that our team has done both in front of and behind the camera, and it gets better every single week.
Plenty of Camaraderie in the Truck, Epic Aerials on the Course CBS Sports' coverage of The Masters will be produced by Sellers Shy (in his third year as coordinating producer) and Jim Rikhoff and directed by Steve Milton (lead director) and Bob Matina. Andy Freedman and Chris Svendsen will serve as replay producers. Freedman will produce and Cory Fishman will direct the Masters Highlights shows.
To have all these people around you [provides] a sense of great pride, says Shy. We feel like we have the best team to cover the best event.
Viewers can expect plenty of grand aerial views from Augusta, thanks largely to an arsenal of live drones covering the course and the return of a FlyCam point-to-point wired system at the 16th hole and covering the green at No. 15. McManus also hinted that Shy will deploy additional aerial cameras for this year's coverage.
I think one of the biggest additions to our coverage at Augusta National is the live drones, says McManus. They have provided for the last few years a look at Augusta National that was never seen before, which is from above. All our cameras were either on platforms or on towers, but you never got that panoramic view from high in the sky. I think the reaction people gave to that was extraordinary.
Imitation Is the Sincerest Form of Flattery Shy has also brought back several CBS Sports innovations that have become commonplace across the industry, including a transparent constant leaderboard graphic, the Super Tower housing the on-air talent, and a rules official in the booth.
We're very proud of what we've done over the last three years, he says. It begins with the constant leaderboard in the bottom right that is now a mainstay not only with us but, frankly, in all golf coverage. Our Super Tower, where all the announcers are in one place, has become very popular at other networks, and we're very proud of that, [as well as] the rules official.
We're focused on what we're doing working, Shy continues, and I'd like to think that we have - so far - a pretty good three-year r sum . We'll continue to look to enhance not only our two major championships [The Masters and the PGA] but also the PGA TOUR [coverage].
CBS Sports also plans to deliver walk-and-talk interviews with players on the course, which have become mainstays across its golf coverage. That level of access to players is just one of many major leaps in its coverage of The Masters over the past three decades.
I don't think I anticipated how different our coverage would be in 2024 as compared with [my first Masters in] 1997, says McManus, from coming on much earlier for full 18-hole coverage on Saturday and Sunday to aerial coverage of the golf course to the opportunity to have [Lead On-Course Reporter] Dottie Pepper' inside the ropes, which we never had before.
Listen, we could have kept our coverage in 1997 the same for 27 years, he continues, and people would've thought it was still the best golf tournament coverage in this country. But [former Coordinating Producer] Lance Barrow and now Sellers have taken it to a new level, [along with] Steve Milton, who has directed every one of those Masters that I've been involved with. They are constantly trying to challenge themselves and working hand-in-glove with Augusta National on camera positions, new audio [opportunities], and aerial coverage.
Going Out on a High Note Of course, McManus's history at Augusta National goes well beyond his nearly three decades at the helm of CBS Sports. His late father, Sports Broadcasting Hall of Famer Jim McKay, anchored The Masters for CBS until 1960, when he departed for ABC Sports to launch what would become The Wide World of Sports with Roone Arledge. So, although this may be McManus's last year in an official capacity at The Masters, his love for Augusta National will live on long after his retirement.
One of the great privileges of my life and my career, McManus adds, is the opportunity to be so closely associated with Augusta National and The Masters. When I look back on my career, I think I will do so with the most pride around Augusta National and the Masters. Fairly early on Sunday morning, I will do my traditional trip down to Amen Corner to soak it all in - and have a nice conversation with my father, who loved Amen Corner almost as much as I do.
More from Sports Video Group
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...
13/08/2026
Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...
13/08/2026
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...
13/08/2026
Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...
13/08/2026
J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...
13/08/2026
IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...
13/08/2026
NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...
13/08/2026
LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...
13/08/2026
Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...
13/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
13/08/2026
Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...
12/08/2026
Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...
12/08/2026
DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...
12/08/2026
Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...
11/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
11/08/2026
By Briana Brady, Social Media Manager, Production Hub
Sports content is having ...
11/08/2026
She addresses why media organizations need more than asset storage, how sports t...
11/08/2026
Remote commentary has improved significantly on these broadcasts
At a clip of ...
11/08/2026
A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...
11/08/2026
LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...
11/08/2026
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...
11/08/2026
The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...
11/08/2026
Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...
11/08/2026
The Audio Engineering Society has announced the results of its 2026 Board of Dir...
11/08/2026
The CSN co-founder details its network and affiliate' model, how creator wi...
11/08/2026
Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...
11/08/2026
TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...
11/08/2026
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...
11/08/2026
The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...