
In Final Masters for Sean McManus and Verne Lundquist, CBS Sports Aims To Provide a Grand Sendoff Coverage will once again feature drones, a FlyCam, walk-'n-talk interviews, and more By Jason Dachman
Thursday, April 11, 2024 - 3:04 pm
Print This Story | Subscribe
Story Highlights
Although the storied 69-year partnership between Augusta National and CBS Sports predates both Sean McManus and Verne Lundquist, it's hard to imagine The Masters without either of them. All things must end, however. This week, the revered chairman of CBS Sports and the iconic CBS golf announcer - both Sports Broadcasting Hall of Famers - are working their final outings at Augusta National before bidding adieu to a tradition unlike any other.
For McManus, now in his 28th year heading CBS Sports' Masters efforts, it's a moment of not only celebration but also validation following nearly three decades at the helm.
I think we have reestablished ourselves as the network of record for golf in the U.S., he says, and I couldn't be happier with the quality of our presentation and some of the innovations we have established. If you were to [look at] a tape of our coverage of The Masters even five years ago, [today's is] dramatically different. I am amazed at the job that our team has done both in front of and behind the camera, and it gets better every single week.
Plenty of Camaraderie in the Truck, Epic Aerials on the Course CBS Sports' coverage of The Masters will be produced by Sellers Shy (in his third year as coordinating producer) and Jim Rikhoff and directed by Steve Milton (lead director) and Bob Matina. Andy Freedman and Chris Svendsen will serve as replay producers. Freedman will produce and Cory Fishman will direct the Masters Highlights shows.
To have all these people around you [provides] a sense of great pride, says Shy. We feel like we have the best team to cover the best event.
Viewers can expect plenty of grand aerial views from Augusta, thanks largely to an arsenal of live drones covering the course and the return of a FlyCam point-to-point wired system at the 16th hole and covering the green at No. 15. McManus also hinted that Shy will deploy additional aerial cameras for this year's coverage.
I think one of the biggest additions to our coverage at Augusta National is the live drones, says McManus. They have provided for the last few years a look at Augusta National that was never seen before, which is from above. All our cameras were either on platforms or on towers, but you never got that panoramic view from high in the sky. I think the reaction people gave to that was extraordinary.
Imitation Is the Sincerest Form of Flattery Shy has also brought back several CBS Sports innovations that have become commonplace across the industry, including a transparent constant leaderboard graphic, the Super Tower housing the on-air talent, and a rules official in the booth.
We're very proud of what we've done over the last three years, he says. It begins with the constant leaderboard in the bottom right that is now a mainstay not only with us but, frankly, in all golf coverage. Our Super Tower, where all the announcers are in one place, has become very popular at other networks, and we're very proud of that, [as well as] the rules official.
We're focused on what we're doing working, Shy continues, and I'd like to think that we have - so far - a pretty good three-year r sum . We'll continue to look to enhance not only our two major championships [The Masters and the PGA] but also the PGA TOUR [coverage].
CBS Sports also plans to deliver walk-and-talk interviews with players on the course, which have become mainstays across its golf coverage. That level of access to players is just one of many major leaps in its coverage of The Masters over the past three decades.
I don't think I anticipated how different our coverage would be in 2024 as compared with [my first Masters in] 1997, says McManus, from coming on much earlier for full 18-hole coverage on Saturday and Sunday to aerial coverage of the golf course to the opportunity to have [Lead On-Course Reporter] Dottie Pepper' inside the ropes, which we never had before.
Listen, we could have kept our coverage in 1997 the same for 27 years, he continues, and people would've thought it was still the best golf tournament coverage in this country. But [former Coordinating Producer] Lance Barrow and now Sellers have taken it to a new level, [along with] Steve Milton, who has directed every one of those Masters that I've been involved with. They are constantly trying to challenge themselves and working hand-in-glove with Augusta National on camera positions, new audio [opportunities], and aerial coverage.
Going Out on a High Note Of course, McManus's history at Augusta National goes well beyond his nearly three decades at the helm of CBS Sports. His late father, Sports Broadcasting Hall of Famer Jim McKay, anchored The Masters for CBS until 1960, when he departed for ABC Sports to launch what would become The Wide World of Sports with Roone Arledge. So, although this may be McManus's last year in an official capacity at The Masters, his love for Augusta National will live on long after his retirement.
One of the great privileges of my life and my career, McManus adds, is the opportunity to be so closely associated with Augusta National and The Masters. When I look back on my career, I think I will do so with the most pride around Augusta National and the Masters. Fairly early on Sunday morning, I will do my traditional trip down to Amen Corner to soak it all in - and have a nice conversation with my father, who loved Amen Corner almost as much as I do.
More from Sports Video Group
20/08/2026
From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...
20/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/08/2026
At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...
20/08/2026
Telestream and ScorePlay have announced a partnership combining Telestream's...
20/08/2026
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...
20/08/2026
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...
20/08/2026
Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...
20/08/2026
The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13.
We...
20/08/2026
Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71).
The fe...
20/08/2026
ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...
20/08/2026
MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...
20/08/2026
Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...
20/08/2026
Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...
20/08/2026
swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...
20/08/2026
Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...
20/08/2026
The bestselling author and longtime Apple observer explores how product launches...
20/08/2026
The Orlando Magic entered last season with a dramatically upgraded in-venue prod...
20/08/2026
Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...
20/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
20/08/2026
The NHL has announced two major developments tied to its Germany growth strategy...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
17/08/2026
Producer William Forbes and director Andrew Schwartz detail the decade-long effo...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...