IBC 2026: SMPTE Brings Full-Day Software-Defined Infrastructure Roadshow

SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, that takes the media industry's shift to software-defined production from boardroom case to working system.

The Roadshow runs 09:30 to 16:30 in Room G-106 at the IBC RAI in Amsterdam. The morning session, Strategic Media Infrastructure: A Technology Roadmap for Executive Leadership, makes the business case for software-defined production. The afternoon session, DMF in Practice: Designing and Operating Dynamic Media Facilities for Software-Defined Production, shows how it works, through live demonstrations. Full program details and registration are available at https://smpte.swoogo.com/smpte-ibc/sept14.

As the industry shifts from hardware-based to software-defined workflows, the Roadshow gives media professionals a clear, practical understanding of what that means for their own operations.

Professionals need practical, hands-on guidance to navigate this shift, said Maja Davidovic, SMPTE Director of Education. The Roadshow reflects how we approach professional education: start with the business case in the morning, then show people the technology in action in the afternoon, so attendees leave with both the reasoning and the skills to act on it. We're fortunate to have practitioners like Pierre Routhier, Willem Vermost and Wim Van Roy leading the day, drawing on real, hands-on experience building this technology.

Led by Pierre Routhier, Media Production Architect at CBC Radio Canada, the morning session translates six of the industry's most consequential technology trends into business decisions, evaluated through the lens of Total Cost of Ownership, time to market and competitive position. No engineering background is required.

The afternoon session moves from strategy to execution. Led by Willem Vermost, Senior IP Media Technology Architect at the EBU, and Wim Van Roy, Educational Architect at Lawo, the workshop demonstrates how software-defined media production operates in a real facility, through live container-based, cloud-based and lab-based deployments. Participants receive take-home GitLab resources for continued experimentation.

The Roadshow anchors a broader SMPTE program at IBC2026, which also includes four expert-led sessions on Saturday, 12 September, in Room E-102, on sovereign AI and cloud, the Dynamic Media Facility, OGraf open graphics and industry standards. The Saturday sessions are free to attend.

Registration for the Monday Roadshow is separate from general IBC2026 show registration, which is free with code EXFRKQFR7Q at reg.ibc.org. Workshop pricing is $500.00 for the full day, or $275.00 per session. Full program details and registration are available at https://smpte.swoogo.com/smpte-ibc/sept14.

LINK:	https://www.sportsvideo.org/2026/09/01/ibc-2026-smpte-brings-full-day-...
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