Cricket Australia Launches Cricket TV Streaming Service on Eluvio Platform

Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in early access at tv.cricket.com.au, with full commercial launch expected later this year. During early access, Cricket TV has reached viewers in more than 40 countries.

Cricket TV provides live matches and archival content to fans outside Cricket Australia's existing broadcast markets. The platform offers browser, mobile, and connected TV applications with HD and 4K streaming, HLS/DASH delivery, live-to-VOD, DVR playback, subscriptions, pay-per-view, and ad-supported monetization. Content security features include DRM, forensic watermarking, geo-blocking, and dynamic rights control. Eluvio's AI Video Intelligence tools provide frame-accurate analysis, indexing, search, and live vertical video output. Eluvio Content Analytics provides source-to-viewer audience, QoS, and sales data.

We're excited to extend our partnership with Eluvio as we continue to grow Cricket TV and make Australian cricket more accessible to fans around the world, says Dan Allan, Senior Content Manager, Broadcast, Cricket Australia. Cricket TV brings live matches and some of the best moments from our archive together in one place for fans around the world. Eluvio has been a fantastic partner throughout the process, helping us deliver a high-quality viewing experience while giving us the flexibility to keep evolving the platform.

We're honored to have extended our relationship with Cricket Australia, not only to serve their fans with live matches, but also to serve as a model for other sports organizations looking for the most efficient and cost-effective way to deliver protected sports content with the quality today's global viewers deserve, says Michelle Munson, CEO and Co-Founder, Eluvio. With one Fabric, sports rights holders can unlock dark markets and monetize live and VOD and leverage frame-accurate inline AI, without file copies - all at a fraction of legacy costs while retaining full control of their customers' experience and viewer analytics.

Eluvio will exhibit at IBC2026 in Hall 8 (Stand 8.MS5) and the Future Tech Zone in Hall 14 (Stand 14.A58), September 11-14. Munson will speak on the Future Tech Zone stage on Sunday, September 13 from 2:00-2:15 p.m.

LINK:	https://www.sportsvideo.org/2026/09/01/cricket-australia-launches-cric...
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