Sony Pixel Power calrec Sony

Live From Super Bowl LIX: Fox Sports' Rod Conti on How Fox Sports Will Turn Bourbon Street into a Super Bowl Pre-Game Studio

07/02/2025

Live From Super Bowl LIX: Fox Sports' Rod Conti on How Fox Sports Will Turn Bourbon Street into a Super Bowl Pre-Game Studio By Ken Kerschbaumer, Editorial Director

Friday, February 7, 2025 - 6:39 pm

Print This Story | Subscribe

Story Highlights

Over the years Rod Conti, Fox Sports, VP of Remote Studio Operations, and Fox Sports have tackled some pretty challenging locations in an attempt to find the perfect studio location for big events like a World Cup or a Super Bowl. Each required some out-of-the-box thinking but nothing has compared to what Conti and the team have pulled off for Super Bowl LIX: getting a studio show on Bourbon Street. Not only is it only 21-feet wide but Fox had to ensure that the sidewalks would be clear and things like deliveries and street cleaning could proceed as normal.

Rod Conti at one end of Fox Sports' Super Bowl Boulevard on Bourbon Street.

We knew those complications between street cleaning and all the dynamics and deliveries that happen in this small quarter that make this near impossible, he says. And when we found out this hasn't been done before the team got excited and we put our challenge hat on and said, let's figure this out.'

Yes, as crazy as it sounds there has never been a pre-game show done on Bourbon Street. As iconic as it is, it poses a number of challenges that have made it impossible, until now. First, the narrow streets prevent parking a 53-foot production truck for a number of days. And Bourbon Street is, after all, a street that has to be open to both vehicular and pedestrian traffic so shutting it down for a week or two to build a set is a non-starter.

The desk was the easy part as the challenge is Bourbon Street is a moving ecosystem and one needs to be sensitive to pedestrian flow and vehicle traffic has to have a way to deliver to the bars and restaurants, says Conti. There's this ebb and flow and if you cut off one artery here, it affects the whole quarter.

Being on Bourbon Street means that the effort has to be almost stealth in nature, with minimal rehearsal and set-up time. So, for the Fox Sports team that means one day of rehearsal and a super-quick set up in the wee hours of the morning.

Having a Super Bowl show with one day of rehearsals is hard and nerve wracking, says Conti. Our guys really won't see this a 100% built until Sunday morning. So, we really have one day to set that up; to bring the float and carpet in, build the scenics and build the lighting.

What is in store for Super Bowl viewers this Sunday when they tune in for the pre-game show beginning at 12 pm local time? A studio show that will take place on top of a float built by Kern, the legendary float maker for Mardi Gras parades. The float will be home to the studio desk and will be located in the intersection of Bourbon and St. Peter Streets and nestled between two bars that are serving as production and technical support spaces (the show's production control room will be in Game Creek Video Prime One which is parked at the Superdome compound).

Getting to that point begins the day before with a rehearsal on Saturday. Then at 4 am on Sunday morning the float rolls into place, a massive purple carpet will be unrolled down Bourbon Street from Toulouse Street to Orleans Street, a demo field will be installed on Bourbon Street, the FlyCam which runs from Toulouse to Orleans will be ready to go. All video and audio signals will be managed upstairs in the Krazy Korner bar before being sent to a production truck at the Fox compound at the Superdome. Also, no cameras will be located on the float. Instead, all cameras will be located in the intersection of Bourbon and St. Peter with additional coverage coming from the 40-foot Scorpion crane, the FlyCam, a robotic mounted on the second floor of a building on Mason Street. Drones from Beverly Hills Aerial will complete the coverage.

Greg Pfeifer, Fox Sports, director, remote studio engineering (left) and Rob Mikulicka, Fox Sports, director of operations, remote studio, on the balcony of Krazy Korner on Bourbon Street.

When the Pre-Game show starts at 12 pm local time it promises to capture the true unique heart of a city that has been through so much recently and in times past but always knows how to celebrate even in the darkest of times.

While the plans and tone of coverage from Bourbon Street has changed in the wake of the terrorist attack on New Year's Day, Conti says the original goal, to make it very clear to viewers at home that the show was in the middle of Bourbon Street, remained. Symbolizing New Orleans resiliency.

Conti says everyone expects big crowds on Sunday and with Fox having access to not only the street but the balconies it promises to be an exciting production. And, ultimately, a tribute to all of those working on the show but also to the 14 people who lost their lives, and the 57 others injured during the terrorist attack on the early morning of New Year's Day.

After that happened people from the city came to us and said we're going to help you pull this off, says Conti. This is a resilient city and this city bounces back. And this is also a city of hospitality and a city of known for good cheer and celebration. More than ever, it needs to be reminded that terror is not going to erupt the heartbeat of this city and we've all been empowered to bring this to this city and have a celebration right in the heart blocks away from where the tragic event happened. And we're proud to be the lucky steward to do that.

A Week-long Presence

Historically Super Bowl Sunday sets have been in use for most of the week prior to the big game. And while this set will only be active on Super Bowl Sunday that hasn't stopped the Fox Sports family of networks and content creators from producing shows on Bourbon Street.

In order
LINK: https://www.sportsvideo.org/2025/02/07/live-from-super-bowl-lix-fox-sp...
See more stories from svg

More from Sports Video Group

15/09/2026

IBC 2026: Pixitmedia by DataCore to Showcase Cloud and Connected Production Workflows

At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...

15/09/2026

IBC 2026: Quantum Introduces Autonomous Data Management, Dramatically Reducing Storage Costs While Increasing Efficiency and Availability

Quantum Corp. today announced the release of Quantum Autonomous Data Management ...

15/09/2026

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...

15/09/2026

Creator Sports Network and FAN.live Launch 3D NFL Watch Party for Creators

Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...

15/09/2026

IBC 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...

15/09/2026

Rise Announces 2026 Awards Shortlist

Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...

15/09/2026

Major League Table Tennis Announces 2026-27 Media Distribution Lineup

Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...

15/09/2026

Willow Sports to Air 700 Hours of Free Asian Games Coverage for U.S. and Canadian Viewers

Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...

15/09/2026

Gravity Media to Broadcast MXGP of Australia Championship Finale

Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...

15/09/2026

Scott Coker and Peter Y. Levin Launch Ki MMA Global MMA Promotion

Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...

15/09/2026

Sony Announces FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS Super-Telephoto Lenses

Sony Electronics has announced two new G Master super-telephoto prime lenses for...

15/09/2026

Former NEP Group Exec Saeed Izadi Opens The Matrix, Next-Gen Remote Production Center in Singapore

GlobeCast provides facility for AI-power automated production core...

15/09/2026

Gravity Media Set to Deliver 2026 FIM World Motorcross Championship

Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...

14/09/2026

ESPNs MNF Gets in Tune With Apple Music, Adds Ludacris to In the Air Tonight Open

Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...

14/09/2026

ESPN's Monday Night Football Begins Its Super Bowl Run With Year 2 of Flagship, New Tech, and 4K HDR Distribution

With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...

11/09/2026

IBC 2026: Calrec Launches Type RT Console and Apex M6 Modular I/O Platform

Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...

11/09/2026

IBC 2026: Grass Valley Launches AVORA All-in-One Live Production Platform

Grass Valley has announced AVORA, a standalone all-in-one live production solution launching at IBC2026 (Booth 9.A01 and IBC Future Tech Zone, Stand 14.C49, Sep...

11/09/2026

IBC 2026: CAMB.AI Launches Streaming SDK and Dashboard for Multilingual Live Broadcasting

CAMB.AI is introducing its Streaming SDK and Streaming Dashboard at IBC2026, wit...

11/09/2026

IBC 2026: EVS Launches XT-S Software-Defined Multi-Application Server

EVS has announced XT-S, a software-defined server platform that runs multiple live production applications on a common hardware foundation. The platform debuts ...

11/09/2026

IBC 2026: EKT Showcases Linux-Based ATSC 3.0 Converter Box

EKT is demonstrating a new Linux-based ATSC 3.0 set-top box at IBC2026. The second-generation product moves away from Android to reduce memory costs, with Linux...

11/09/2026

IBC 2026: Sennheiser Group to Showcase Wireless, Monitoring, and Broadcast Workflow

The Sennheiser Group will exhibit at IBC2026 (Hall 8, Booth D50, September 11-14...

11/09/2026

Ludacris Joins Chris Stapleton and Cindy Blackman Santana for Monday Night Footballs In the Air Tonight Open

ESPN's Monday Night Football will open its 2026-27 season with a new renditi...

11/09/2026

Dalet Integrates NVIDIA Synthetic Content Detection into Dalet Flex

Dalet has announced an integration of NVIDIA's Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-ge...

11/09/2026

IBC 2026: MC-IF Demonstrates VVC Capabilities

The Media Coding Industry Forum (MC-IF) will demonstrate Versatile Video Coding (VVC) capabilities at IBC2026 (Hall 2, Stand 2.B13), as the codec moves toward c...

11/09/2026

IBC 2026: Sony to Demonstrate Live, News, Cinema, and Immersive Production

Sony will exhibit at IBC2026 (Hall 13, September 11-14), demonstrating products across live production, news, cinema, and immersive and spatial content workflow...

11/09/2026

Wave Central Named Recipient of 2026 Technology and Engineering Emmy for FPV Drone Systems

Wave Central, a Domo Broadcast Company, has been named a recipient of a 2026 Tec...

11/09/2026

IBC 2026: SNS Validates EVO Compatibility With Avid Media Composer 2026.8, Adds Browser-Based Upload to Outpost

Studio Network Solutions (SNS) is bringing a pair of workflow updates to IBC2026...

11/09/2026

IBC 2026: iodyne to Demo Pro Mini Smart Drive Across Four Partner Booths

iodyne will co-exhibit with Hedge at IBC2026 (Booth 7.A36, September 11-14) and appear across three additional partner booths, marking the first public demonstr...

11/09/2026

SVG GameDay, Ep. 30: Freelance Graphics Operator Corinne Yamada - Philly-Based Graphics Creation

In-venue and creative video staffers at the professional and collegiate level ha...

11/09/2026

CBS Sports Goes HDR Across Its Entire NFL Package, Heads to Rio in Week 3

The network will phase in HDR crew by crew while expanding Next Gen Stats integration, SkyDry availability, and onsite studio shows...

11/09/2026

IBC 2026: CAMB.AI Unveils the World's First Multilingual Broadcasting Agent Powered by NVIDIA

CAMB.AI is introducing its new Streaming SDK and Streaming Dashboard at IBC2026,...

11/09/2026

Netflix Goes Down Under With NBC Sports, NEP for NFL From Melbourne

Massive host operation at Melbourne Cricket Ground featured 54 cameras, 25,000 ST 2110 flows, REMI studio production in Stamford, and global distribution to mor...

11/09/2026

FOX Sports Homogenizes Coverage With Upscaled Game Tech, Seamless Integration With Studio Shows in L.A.

Production Anywhere Remote Kit (PARK) & AR-fueled Stage B are two key pieces to ...

10/09/2026

First AI-Generated Golf Announcer To Debut During New Mexico Open

Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...

10/09/2026

IBC 2026: Bitmovin Rolls Out Encoder Version 3

Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...

10/09/2026

IBC 2026: Net Insight Highlights Open Live Media for Controlled Live Services

At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...

10/09/2026

PWHL, Scripps Sports Sign National Television Deal for 2026-27 Season

The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...

10/09/2026

IBC 2026: Trusted Partner Network Debuts Fix It or Risk It to Tackle Everyday Security Risks

The Trusted Partner Network (TPN), the global content security initiative powere...

10/09/2026

NFL Brings Back Creator Programs to Deliver Access, Original Storytelling During the 2026 Season

The NFL is launching its most expansive creator programming yet, bringing togeth...

10/09/2026

Sportsnet Removes 150 Blackouts for More National NHL Games Than Ever in 2026-2027 Season

Sportsnet is set to deliver its biggest hockey season ever with a national sched...

10/09/2026

IBC 2026: LiveU Showcases Starlink for News and Sports Broadcast as Clarus Integrated Reseller

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...

10/09/2026

IBC 2026: Mimir Develops Single Layer for Content, Metadata, AI Orchestration

Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...

10/09/2026

IBC 2026: ATSC 3.0 To Receive Technology & Engineering Emmy Award for Significant Advancement in Television Broadcasting

ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...

10/09/2026

Audio-Technica Presents BP880R Contact Transducer for Immersive Sports Broadcast, Production Audio Enhancement

Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...

10/09/2026

ESPN, ION Team Up to Broadcast WTGL Starting on Nov. 8

TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women&#...

10/09/2026

SportsNet Pittsburgh Honors Roberto Clemente Day With Second-Annual Live Spanish-Language Pirates Telecast

SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...

10/09/2026

Tennis Channel Gives Fans Options With Premium Subscription on Roku

Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Ten...

10/09/2026

IBC 2026: Dolby Expands Dolby OptiView Platform With New Capabilities

Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...

10/09/2026

Dalet Names Brian Doheny as CEO

Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...

10/09/2026

IBC 2026: Sony Demonstrates Various Creative Solutions for Attendees at the RAI

Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor. Sony Announces the 4t...