
Live From Super Bowl LIX: Fox Sports' Rod Conti on How Fox Sports Will Turn Bourbon Street into a Super Bowl Pre-Game Studio By Ken Kerschbaumer, Editorial Director
Friday, February 7, 2025 - 6:39 pm
Print This Story | Subscribe
Story Highlights
Over the years Rod Conti, Fox Sports, VP of Remote Studio Operations, and Fox Sports have tackled some pretty challenging locations in an attempt to find the perfect studio location for big events like a World Cup or a Super Bowl. Each required some out-of-the-box thinking but nothing has compared to what Conti and the team have pulled off for Super Bowl LIX: getting a studio show on Bourbon Street. Not only is it only 21-feet wide but Fox had to ensure that the sidewalks would be clear and things like deliveries and street cleaning could proceed as normal.
Rod Conti at one end of Fox Sports' Super Bowl Boulevard on Bourbon Street.
We knew those complications between street cleaning and all the dynamics and deliveries that happen in this small quarter that make this near impossible, he says. And when we found out this hasn't been done before the team got excited and we put our challenge hat on and said, let's figure this out.'
Yes, as crazy as it sounds there has never been a pre-game show done on Bourbon Street. As iconic as it is, it poses a number of challenges that have made it impossible, until now. First, the narrow streets prevent parking a 53-foot production truck for a number of days. And Bourbon Street is, after all, a street that has to be open to both vehicular and pedestrian traffic so shutting it down for a week or two to build a set is a non-starter.
The desk was the easy part as the challenge is Bourbon Street is a moving ecosystem and one needs to be sensitive to pedestrian flow and vehicle traffic has to have a way to deliver to the bars and restaurants, says Conti. There's this ebb and flow and if you cut off one artery here, it affects the whole quarter.
Being on Bourbon Street means that the effort has to be almost stealth in nature, with minimal rehearsal and set-up time. So, for the Fox Sports team that means one day of rehearsal and a super-quick set up in the wee hours of the morning.
Having a Super Bowl show with one day of rehearsals is hard and nerve wracking, says Conti. Our guys really won't see this a 100% built until Sunday morning. So, we really have one day to set that up; to bring the float and carpet in, build the scenics and build the lighting.
What is in store for Super Bowl viewers this Sunday when they tune in for the pre-game show beginning at 12 pm local time? A studio show that will take place on top of a float built by Kern, the legendary float maker for Mardi Gras parades. The float will be home to the studio desk and will be located in the intersection of Bourbon and St. Peter Streets and nestled between two bars that are serving as production and technical support spaces (the show's production control room will be in Game Creek Video Prime One which is parked at the Superdome compound).
Getting to that point begins the day before with a rehearsal on Saturday. Then at 4 am on Sunday morning the float rolls into place, a massive purple carpet will be unrolled down Bourbon Street from Toulouse Street to Orleans Street, a demo field will be installed on Bourbon Street, the FlyCam which runs from Toulouse to Orleans will be ready to go. All video and audio signals will be managed upstairs in the Krazy Korner bar before being sent to a production truck at the Fox compound at the Superdome. Also, no cameras will be located on the float. Instead, all cameras will be located in the intersection of Bourbon and St. Peter with additional coverage coming from the 40-foot Scorpion crane, the FlyCam, a robotic mounted on the second floor of a building on Mason Street. Drones from Beverly Hills Aerial will complete the coverage.
Greg Pfeifer, Fox Sports, director, remote studio engineering (left) and Rob Mikulicka, Fox Sports, director of operations, remote studio, on the balcony of Krazy Korner on Bourbon Street.
When the Pre-Game show starts at 12 pm local time it promises to capture the true unique heart of a city that has been through so much recently and in times past but always knows how to celebrate even in the darkest of times.
While the plans and tone of coverage from Bourbon Street has changed in the wake of the terrorist attack on New Year's Day, Conti says the original goal, to make it very clear to viewers at home that the show was in the middle of Bourbon Street, remained. Symbolizing New Orleans resiliency.
Conti says everyone expects big crowds on Sunday and with Fox having access to not only the street but the balconies it promises to be an exciting production. And, ultimately, a tribute to all of those working on the show but also to the 14 people who lost their lives, and the 57 others injured during the terrorist attack on the early morning of New Year's Day.
After that happened people from the city came to us and said we're going to help you pull this off, says Conti. This is a resilient city and this city bounces back. And this is also a city of hospitality and a city of known for good cheer and celebration. More than ever, it needs to be reminded that terror is not going to erupt the heartbeat of this city and we've all been empowered to bring this to this city and have a celebration right in the heart blocks away from where the tragic event happened. And we're proud to be the lucky steward to do that.
A Week-long Presence
Historically Super Bowl Sunday sets have been in use for most of the week prior to the big game. And while this set will only be active on Super Bowl Sunday that hasn't stopped the Fox Sports family of networks and content creators from producing shows on Bourbon Street.
In order
More from Sports Video Group
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
19/02/2026
The Canadian rightsholder deploys its most complex' Olympics setup an ever,...
19/02/2026
Suite Studios, a cloud-native platform that connects creative teams to their med...
19/02/2026
Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...
19/02/2026
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal ext...
19/02/2026
PTZOptics announces the launch of its visual reasoning initiative that makes vid...
19/02/2026
Influencer Positions, AI-driven vertical video, and platform-native creators res...
19/02/2026
Host broadcaster evolves from world-feed producer to global content orchestrator, unlocking hidden moments for every platform...
19/02/2026
Custom drones raise expectations for bringing viewers closer to the action in new ways
2026 is not the first time OBS has used drones or event First Person Vie...
19/02/2026
Comcast's Xfinity announces record-setting performance from its new RealTime4K technology during Super Bowl LX, delivering the game to customers' homes ...
19/02/2026
The Women's Monobob turned out to be a historic event: Team USA's Elana Meyers Taylor captured the gold at age 41, making her the oldest Bobsleigh gold ...
19/02/2026
The senior from Georgia has found his calling as a technical director and video engineer
In the live-sports-video industry, the future is bright. Our series SV...
19/02/2026
Cosm announces the appointment of two new leaders - Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing)...
19/02/2026
Two main sets feature Unreal Engine environment, LED architecture, camera-tracked virtual windows; a third, in the TV Tower,' overlooks the Duomo...
18/02/2026
Audio quality control (QC) is becoming ever more crucial for Olympic Broadcastin...
18/02/2026
The Olympic Games are not only a showcase of athletic excellence, they are also ...
18/02/2026
Netflix is entering the MMA game with a matchup between two of the biggest names ever to compete on the women's side.
Most Valuable Promotions and Netflix ...
18/02/2026
Grass Valley announces that Network18 Media & Investments Ltd., one of India'...
18/02/2026
Cobalt Digital Inc., a designer and manufacturer of video and audio conversion, ...
18/02/2026
Production is divided between a studio in the mountains and a brand-new studio i...
18/02/2026
At the Winter Games IBC in Milan, NBC Sports and Olympics' director of audio...
18/02/2026
The Women's Alpine events at the Tofane Alpine Skiing Center, about a 10-minute drive from Cortina d'Ampezzo, featured some of the most exciting Olympic...
18/02/2026
At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen
We are exactly where we want to be, Karl Malone,...
18/02/2026
With 300 hours of curling competition in two weeks, it's a safe bet that even the most curling-hungry fan will be satiated. It also requires a production te...
18/02/2026
Always seen as one of the more crazy Olympic events, Bobsleigh is a sport in which athletes must have nerves of steel and pilots must navigate high-tech sleds...
18/02/2026
A typical Winter Olympics day - or should I say evening - inside the Warner Bros...
18/02/2026
The Netherlands has dominated Milan's ice rinks, scooping six speed skating ...
18/02/2026
At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure
Into the second week of Milan Cortina 2026, eigh...
18/02/2026
AI is reshaping operations, capital is scaling ownership, sports are converging with media and entertainment, and venues are evolving into year-round platforms...