
Live From Super Bowl LIX: Fox Sports' Rod Conti on How Fox Sports Will Turn Bourbon Street into a Super Bowl Pre-Game Studio By Ken Kerschbaumer, Editorial Director
Friday, February 7, 2025 - 6:39 pm
Print This Story | Subscribe
Story Highlights
Over the years Rod Conti, Fox Sports, VP of Remote Studio Operations, and Fox Sports have tackled some pretty challenging locations in an attempt to find the perfect studio location for big events like a World Cup or a Super Bowl. Each required some out-of-the-box thinking but nothing has compared to what Conti and the team have pulled off for Super Bowl LIX: getting a studio show on Bourbon Street. Not only is it only 21-feet wide but Fox had to ensure that the sidewalks would be clear and things like deliveries and street cleaning could proceed as normal.
Rod Conti at one end of Fox Sports' Super Bowl Boulevard on Bourbon Street.
We knew those complications between street cleaning and all the dynamics and deliveries that happen in this small quarter that make this near impossible, he says. And when we found out this hasn't been done before the team got excited and we put our challenge hat on and said, let's figure this out.'
Yes, as crazy as it sounds there has never been a pre-game show done on Bourbon Street. As iconic as it is, it poses a number of challenges that have made it impossible, until now. First, the narrow streets prevent parking a 53-foot production truck for a number of days. And Bourbon Street is, after all, a street that has to be open to both vehicular and pedestrian traffic so shutting it down for a week or two to build a set is a non-starter.
The desk was the easy part as the challenge is Bourbon Street is a moving ecosystem and one needs to be sensitive to pedestrian flow and vehicle traffic has to have a way to deliver to the bars and restaurants, says Conti. There's this ebb and flow and if you cut off one artery here, it affects the whole quarter.
Being on Bourbon Street means that the effort has to be almost stealth in nature, with minimal rehearsal and set-up time. So, for the Fox Sports team that means one day of rehearsal and a super-quick set up in the wee hours of the morning.
Having a Super Bowl show with one day of rehearsals is hard and nerve wracking, says Conti. Our guys really won't see this a 100% built until Sunday morning. So, we really have one day to set that up; to bring the float and carpet in, build the scenics and build the lighting.
What is in store for Super Bowl viewers this Sunday when they tune in for the pre-game show beginning at 12 pm local time? A studio show that will take place on top of a float built by Kern, the legendary float maker for Mardi Gras parades. The float will be home to the studio desk and will be located in the intersection of Bourbon and St. Peter Streets and nestled between two bars that are serving as production and technical support spaces (the show's production control room will be in Game Creek Video Prime One which is parked at the Superdome compound).
Getting to that point begins the day before with a rehearsal on Saturday. Then at 4 am on Sunday morning the float rolls into place, a massive purple carpet will be unrolled down Bourbon Street from Toulouse Street to Orleans Street, a demo field will be installed on Bourbon Street, the FlyCam which runs from Toulouse to Orleans will be ready to go. All video and audio signals will be managed upstairs in the Krazy Korner bar before being sent to a production truck at the Fox compound at the Superdome. Also, no cameras will be located on the float. Instead, all cameras will be located in the intersection of Bourbon and St. Peter with additional coverage coming from the 40-foot Scorpion crane, the FlyCam, a robotic mounted on the second floor of a building on Mason Street. Drones from Beverly Hills Aerial will complete the coverage.
Greg Pfeifer, Fox Sports, director, remote studio engineering (left) and Rob Mikulicka, Fox Sports, director of operations, remote studio, on the balcony of Krazy Korner on Bourbon Street.
When the Pre-Game show starts at 12 pm local time it promises to capture the true unique heart of a city that has been through so much recently and in times past but always knows how to celebrate even in the darkest of times.
While the plans and tone of coverage from Bourbon Street has changed in the wake of the terrorist attack on New Year's Day, Conti says the original goal, to make it very clear to viewers at home that the show was in the middle of Bourbon Street, remained. Symbolizing New Orleans resiliency.
Conti says everyone expects big crowds on Sunday and with Fox having access to not only the street but the balconies it promises to be an exciting production. And, ultimately, a tribute to all of those working on the show but also to the 14 people who lost their lives, and the 57 others injured during the terrorist attack on the early morning of New Year's Day.
After that happened people from the city came to us and said we're going to help you pull this off, says Conti. This is a resilient city and this city bounces back. And this is also a city of hospitality and a city of known for good cheer and celebration. More than ever, it needs to be reminded that terror is not going to erupt the heartbeat of this city and we've all been empowered to bring this to this city and have a celebration right in the heart blocks away from where the tragic event happened. And we're proud to be the lucky steward to do that.
A Week-long Presence
Historically Super Bowl Sunday sets have been in use for most of the week prior to the big game. And while this set will only be active on Super Bowl Sunday that hasn't stopped the Fox Sports family of networks and content creators from producing shows on Bourbon Street.
In order
More from Sports Video Group
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
11/11/2026
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...
11/11/2026
As 4K displays normalize in living rooms and economy flights, aging minor league...
11/11/2026
Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...
11/11/2026
Central Christian Church has transformed communication across its live productio...
11/11/2026
Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology
Prior to the start of the busy October schedu...
11/11/2026
The new Manhattan set is the latest addition to a network of studios, home setup...
11/11/2026
With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...
10/11/2026
ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...
10/11/2026
Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...
10/11/2026
Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...
10/11/2026
Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...
10/11/2026
Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...
10/11/2026
The League of Live Stream Theater (LOLST), the nonprofit organization partnering...
10/11/2026
USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...
10/11/2026
Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...
10/11/2026
The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...
10/11/2026
There is a certain irony that Chip Adams was turned down when he first looked in...
10/11/2026
Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...
09/11/2026
In a new home, the show had its traditional focus on music production, but broadcast themes received significant emphasis
The Audio Engineering Society (AES) c...
09/11/2026
Content creation and rights, YouTube archive, production workflows, investment, ...
09/11/2026
Industry leaders from Prime Video, NASCAR, FOX Sports, and more discuss the tech...
09/11/2026
SMT (SportsMEDIA Technology) is delivering on-air graphics and shot data for the Women's Team Golf League (WTGL), which made its debut Sunday, Nov. 8, at So...
09/11/2026
BKB Bare Knuckle Boxing has appointed Michael Ridout Managing Director, UK. He will lead BKB's operations in the United Kingdom and take on wider operationa...
09/11/2026
SMPTE's Media Technology Summit (MTS2026) takes place Nov. 16-19 at the Pasadena Convention Center. The schedule:
Media Tech Business Forum (Monday, Nov. 1...
09/11/2026
The Audio Engineering Society (AES) held AES Show Nashville 2026 Oct. 30-Nov. 1 at the Gaylord Opryland Resort & Convention Center. AES reports nearly 3,000 reg...
09/11/2026
Analyst Josh Stinehour will share results Jan. 26 in Mountain View, Calif.
Devo...
09/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
09/11/2026
Permanent mixed-reality activation debuted against the Brooklyn Nets at Rocket A...
09/11/2026
The new agreement brings the Playoff to 23 games, including 16 on-campus matchup...
09/11/2026
SMT provided production technology and graphics support for all three NASCAR nat...
06/11/2026
It's been a big week in Australia horse racing as the Victoria Racing Club (...
06/11/2026
Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...
06/11/2026
The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...
06/11/2026
NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...
06/11/2026
Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...
06/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...