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Tbo Touch launches online TV channel with MTN --
Mon, 05 Jun 2017 11:00
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Tbo Touch plans to expand his online reach from just recently launching an online radio, the TouchHD, to now having a digital TV channel in collaboration with MTN.
The new TV channel will commence with a show called MTN Mega Star, which will be a character talent search development show, revealed the media entrepreneur, in an interview with The Media Online.
We don t just bring artists based on their ability to sing. It takes more than singing to keep an artist in the mainstream market. A lot of them get deals and then next year they are broke. So we build character through mentorship, where we will be bringing in advisors and consultants on how to make it to the top and how to stay on top, says Touch.
The 8-minute long episode will consist of ten hopefuls who want to make it in the music industry, however their character will determine whether they make it or not. A lot of programmes don t focus too much on character, they look too much into talent, Touch comments.
MTN Mega Star will be an interactive show with a live audience voting for who gets eliminated. The show will also feature a rescue talent segment whereby previously eliminated contestants can be brought back to the show.
The finalists will be accommodated in a R30 million mansion in Steyn City for the duration of the show, with each week bringing another elimination round and will be one step closer to the ultimate prize.
The winner will get a chance to record songs with prominent international and local musicians such as Tiwa Savage and Iyanya. They will also get to travel with Touch to Los Angeles for a week to work with award-winning producers.
The runner-up in the competition will also not go empty-handed but will have the opportunity to join the TouchHD talent roster.
MTN Mega Star will be free on the MTN mobile network; however it will still be accessible from other South African mobile networks.
It s a 360 where you learn the record deal and where you learn the mentorship programme, Touch concludes.
Source: The Media Online
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