ARMONK, NY and MADISON HEIGHTS, MI - - 10 May 2013: IBM (NYSE: IBM) announced today that Moosejaw Mountaineering is using software from IBM's Smarter Commerce initiative to expand its mobile commerce and social business strategy. More than 30 percent of Moosejaw's customers are shopping on the companys mobile site, up from 25 percent a year ago, with about 15 percent of sales coming from mobile devices and tablets.
Founded in 1992, the outdoor retailer, known for pioneering digital brand marketing, now has 11 retail stores throughout the United States with 80 percent of sales coming from online and mobile commerce. Moosejaw continues to embrace social media to drive brand loyalty and to develop its mobile presence moving from a dedicated site to Responsive Web Design (RWD). Moosejaw's first mobile site launched in 2006, a year before the first iPhone hit the market. Moosejaw has always been on the leading edge, embracing social media techniques before the term even existed.
Nearing 100,000 fans, Moosejaw's social presence has a cult-like following that engages consumers and drives them to the nearest shop locations, e-commerce site, or Moosejaw's Madness Section full of a bunch of dumb stuff to waste time, according to the site. Using social media, Moosejaw delivers customers a glimpse into the company's culture with a combination of irreverent posts from Moosejaw staff, video clips of Moosejaw's interoffice antics, and loyal shoppers posting pictures of their latest outdoor adventures with Moosejaw's flag that is sent with every order.
Our mobile and social strategies are core to who we are as a retailer and a brand. Through these channels, we are learning that our customers want to engage with us and be part of something special that stands apart from the mundane and me-too, said Moosejaw CEO Eoin Comerford. We love the outdoors and the product we sell, but at the heart of Moosejaw's business, we are a marketing organization using the latest forms of technology to engage our customers wherever they are on a social site, shopping in the store, summiting Everest, backpacking the Chilkoot Trail, or climbing at their local in-door gym.
By combining marketing and technology, Moosejaw is able to tackle show rooming concerns, maintain consistency across all shopping channels and fostering brand loyalty. Show rooming -- consumers shopping in stores while using mobile devices to compare prices and product details -- is often viewed as a threat to brick-and-mortar retailers. Innovative merchants are putting these concerns to rest by looking at new ways to improve the shopping experience for digitally-savvy shoppers.
According to a recent study by the Interactive Advertising Bureau, consumers shopping with a mobile device actually spend more money. Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, while 21 percent of shoppers, who left their smart phones at home, spent the same amount.
Moosejaw is embracing the reality of mobile in-store shopping -- recognizing that consumers want more product information than they might normally find on store shelves or displays. By using mobile point-of-sale software designed by IBM business partner Crossview, Moosejaw is able to deliver outdoor enthusiasts with a wide range of brands and cross-section of merchandise.
Creating a showroom for customers to shop in, Moosejaw is known for its endless aisle' strategy. In stores, Moosejaw stocks only 4,000 to 5,000 product SKUs, while the warehouse used for fulfilling online orders holds about 120,000 product SKUs. Using mobile devices, customers and Moosejaw sales associates can stand in the store aisles and look at the wide breadth of product options, check warehouse stock and find desired items that can be shipped to the customer's home for free in one or two days. Moosejaw can also use the device to check competitive prices and extend a price match to ensure that the customer receives the best price. Based on this successful system, new stores in Natick, MA, Boulder, CO and Kansas City, MO have only two payment terminals (instead of three or four) and 70 percent of all transactions at these locations are completed on a mobile device.
Instead of losing in-store mobile sales, Moosejaw is able to capture those sales and fulfill orders from items in its warehouse, while delivering directly to the customers home. Moosejaw's channel agnostic' approach works to blend the lines and create a more holistic shopping experience for their customers.
About Moosejaw
At Moosejaw we sell the best outdoor gear and apparel in the world and have the most fun possible while doing it. Our goal is to engage customers with our unique brand voice and a little youthful enthusiasm. We call it Moosejaw madness. Moosejaw offers products from popular brands such as The North Face, Arc'teryx, Patagonia, Mountain Hardwear, and Black Diamond, as well as its own Moosejaw brand and many others. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand. Moosejaw operates through Moosejaw.com as well as eleven retail stores.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
ARMONK, NY and MADISON HEIGHTS, MI - - 10 May 2013: IBM (NYSE: IBM) announced today that Moosejaw Mountaineering is using software from IBM's Smarter Commerce initiative to expand its mobile commerce and social business strategy. More than 30 percent of Moosejaw's customers are shopping on the companys mobile site, up from 25 percent a year ago, with about 15 percent of sales coming from mobile devices and tablets. 
