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Emily in Paris' Fans Can Now Lens Every Look Thanks to New Google-Netflix Partnership
Entertainment
15 August 2024
GlobalUnited States
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Are you ready to give your wardrobe a tr s chic upgrade? Thanks to a new partnership between Netflix and Google, you can embrace the enviable looks and lifestyle of Emily in Paris right at your fingertips.
On August 15 timed to the premiere of Season 4, Google and Netflix teamed up to bring the City of Light to Los Angeles' famed Egyptian Theatre for a special fan event. Those who were lucky enough to win tickets via Tudum were treated to a screening of the first three episodes of Season 4, a demo of the new Netflix Stories: Emily in Paris video game, exclusive photo opps, free giveaways and other special surprises.
Attendees were also able to enter the activation, which included Emily's most memorable costumes as well as recreations of her favorite city spots like the Savoir office, Gabriel's restaurant L'Esprit de Gigi and the Jardin du Palais Royal. Using Lens, fans were asked a series of questions about these outfits for a chance to win a trip to Paris.
Netflix's ads plan members will also get the VIP experience thanks to several new custom features when watching Emily in Paris:
Pause Ad: The shoppable pause ad encourages you to scan the image on your screen using Google Lens, Google's visual search tool, which directs you to similar items for purchase.
Commercials: Google and Netflix created customized spots that organically tie Emily in Paris with Google Shopping, highlighting Emily Cooper's photo ingenuity that fans know and love.
Title Sponsorship: Google is the title sponsor for Emily in Paris S4 and also sponsored the previous three seasons, the first time Netflix has had title sponsorships on its existing library of shows.
Want a closer look at the Emily in Paris ensembles from Season 4? Check out Tudum for details on Emily's newest wardrobe must-haves with insights from costume designer Marylin Fitoussi, plus get the scoop on the latest twists and turns from the cast and crew.
For those really looking to step into the aspirational world of the series, fans can also now play Netflix Stories: Emily in Paris. Just like Emily, you'll make the move from the US to Paris after accepting a dream job. Emily, Mindy, Alfie, and Gabriel will help you explore the city and find yourself in the process. Will you take every opportunity to land your dream job, and follow your heart?
Emily in Paris Season 4, Part 1 is now on Netflix.
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