WarnerMedia Entertainment Forges Content Partnership with New Cadence Productions
HBO Max
First-Look Deal, New Series Development Commitment, Stand-Up Comedy Specials and HA Comedy Festival Sponsorship Included to Reach Latinx Audiences
LOS ANGELES - September 26, 2019 - Today at the L'ATTITUDE conference in San Diego, California, Kevin Reilly, Chief Content Officer, HBO Max and President, TNT, TBS, and truTV, along with New Cadence Productions (NCP) principals, announced a two-year, first look deal with WarnerMedia Entertainment. NCP, the premier studio for New Mainstream Latinx English-language content for universal audiences, will initially produce comedy specials coming from the newly-created HA Comedy Festival in San Antonio, where WarnerMedia Entertainment will be the premier sponsor. The three-day festival will feature a who's who of Latinx comedians and celebrities, while nurturing and spotlighting new Latinx stand up and sketch talent. NCP and WarnerMedia Entertainment's partnership also includes a commitment to develop a new series.
Kevin Reilly said, The NCP team understands how to tap into a vibrant yet virtually untapped talent pool and showcase ideas, stories and characters that will resonate with this underserved audience and appeal more broadly.
New Cadence Productions is headed by Sol Trujillo, the former teleco Chair/CEO of US West, Telstra and Orange SA; Jeff Valdez, an award-winning and pioneering producer, writer, who is a Latinx content leader and has long been a champion of change in the greater Hollywood industry; Bruce Barshop whose family founded La Quinta Hotels and now actively invests across media and technology; and Vincent Cordero, a veteran C-Suite media executive including HBO, 21st Century FOX and Univision.
Trujillo stated, This agreement between WarnerMedia Entertainment and NCP is illustrative of the fact that the WarnerMedia family really gets it,' they understand what I have been calling the New Mainstream economy, which is being driven by the U.S. Latino cohort that accounts for $2.1 trillion in GDP and almost one quarter of all people under 34 in the US.
We will be creating content that successfully crosses over to all audiences, said Valdez. Our stories will be aspirational, humorous and create a sense of normalcy for US Latinos, as part of America's New Mainstream.This new relationship between WarnerMedia Entertainment and NCP will give us a wide-reaching platform to bring premium content to the forefront.
We are very excited about WarnerMedia Entertainment and Kevin Reilly's fresh perspective and sincere commitment to be innovators in Hollywood, said Cordero.
About New Cadence Productions
New Cadence Productions is a leading U.S. TV and Film studio for Latinx creatives. We empower Latinx creatives to showcase their universal stories and characters to enchant, entertain and inspire audiences around the world. We celebrate the Latino community as the New Mainstream and are committed to advancing its full inclusion across society and Hollywood.
About WarnerMedia Entertainment
WarnerMedia Entertainment is a division of WarnerMedia, a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences. WarnerMedia Entertainment includes HBO, HBO Max, TBS, TNT, TruTV and Otter Media.
PUBLICITY CONTACTS
Kevin Brockman | 818-559-7946 | Kevin.Brockman@warnermediagroup.com
Marie Moore | 818-729-7336 | Marie.Moore@turner.com
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WarnerMedia Entertainment Forges Content Partnership with New Cadence Productions 
