CONCACAF Partners With Brightcove To Own the Fan Experience The soccer group is looking to better monetize its content By Troy Dreier, Contributor, Streaming & Digital
Monday, January 29, 2018 - 11:05 am
Print This Story
Story Highlights
CONCACAF has selected Brightcove as a partner to take its online-video efforts to the next level. Although the Confederation of North, Central American, and Caribbean Association Football has done a great job using free services like YouTube and Facebook to stream its videos to fans around the world, it has discovered that free services will take an organization only so far. Capitalizing on the intense demand for online sports streaming, CONCACAF signed with Brightcove as its online video platform (OVP) to grow its online offerings and better monetize its content. Now it will be able to sell direct to advertisers, create unique sponsorship opportunities, and work with multiple ad networks.
Brightcove's Mike Green
Toward the end of last year, we agreed to partner with them, explains Mike Green, VP, marketing and business development, media, Brightcove. They've had a number of ways that they've approached getting their content online, but they haven't always owned the relationship with the end consumer and the ability to monetize it, and the data and stuff. I think they recognize that, with powerful sports brands, there's an opportunity to do that and control a little bit more of their own destiny.
Brightcove is no stranger to soccer streaming. Green notes that the company works with the Premiere League to stream highlights and other content and with such teams as Manchester City for highlights. That work might have turned into positive word-of-mouth recommendations that attracted CONCACAF. And Brightcove's sports streaming goes beyond soccer: for the recent Australian Open, for example, the company powered both Tennis Australia and the broadcaster that owned the rights.
As an example of how working with an OVP helps a sports organization control the experience, Green cites Brightcove's work with the National Hot Rod Association. It offers members a discount on video subscriptions, controls the marketing for the group's offerings, and gets metrics on stickiness and customer churn. NHRA couldn't do that streaming to YouTube alone.
There's some great things about when you work through a distributor, because distributors take a lot of problems off your hands and do customer support and so forth, Green says. But you just don't always know what's going on with the end consumer. And, for sports in particular, I think the consumer is devoted enough that they jump through perhaps more hoops to create an account with a new service than just general-entertainment-content fans would do.
For CONCACAF, working with Brightcove will mean more than just new advertising opportunities. According to Green, the organization can use Brightcove Video Cloud to ingest its content, manage video playlists, design its own video players, and place overlays and logos for branding. When production is finished, CONCACAF can use Brightcove Social to syndicate to multiple destinations.
When you buy an enterprise license to Video Cloud, you get some social destinations with Brightcove Social and that sort of thing, he explains. We customize the kind of package to what a customer needs. Not everybody's doing live streaming with us, so not everyone needs that module, I'd say. But it's easy to understand, and you assemble the modules you need for your given business case.
When it comes time to upload new video, CONCACAF can streamline its operation with Brightcove's dynamic ingest, which automatically uploads and processes assets saved to a set location. The OVP then creates the correct renditions for each file.
Because no one encoding profile is best for every type of content, Brightcove developed its own context-aware encoding system. This scans each asset and understands the needs of a talking-head video compared with one showing high-action gameplay. By applying the best encoding profile for each asset, publishers can save on encoding and storage costs, not to mention bandwidth.
Going with an OVP like Brightcove might seem a high expense compared with free delivery methods, but Green says the flexibility in sponsorship opportunities could help CONCACAF make money over time. Generic YouTube and Facebook players don't give organizations the ability to sell against their own content, he notes, and limit their ability to create branded experiences. Using such methods, CONCACAF couldn't segment its inventory, for example, showing a particular ad on some teams' content and not on others'. The Brightcove tagging system lets it fine-tune its ad offerings.
There's so much content being produced and distributed across a number of platforms today, but very few pieces of content are must-see, and soccer has the most rabid of fan bases perhaps of any sport, Green says. There are so many things that owners of sports rights and sports content can do to give their audiences terrific experiences that we're excited to be part of how CONCACAF is going to do that going forward.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
CONCACAF Partners With Brightcove To Own the Fan Experience The soccer group is looking to better monetize its content By Troy Dreier, Contributor, Streaming & Digital 
