LAS VEGAS--(BUSINESS WIRE)--Marketing to people as they move from one device to another - from a desktop at the office, to a smartphone on the train, to a tablet in their home - continues to pose a tremendous challenge to brands and marketers. Marketing to the device rather than the consumer has been standard practice - creating disconnected, impersonal experiences.
At Adobe Summit, Adobe (Nasdaq:ADBE) today announced the general availability of the Adobe Experience Cloud Device Co-op : a network that lets brands work together to better engage consumers across devices and digital touch points, while protecting privacy and providing transparency. More than 60 global brands have joined the Device Co-op so far, giving these brands the ability to reach more than 300 million consumers across 1.8 billion devices in the U.S. and Canada.
Leveraging Adobe Experience Cloud and Adobe Analytics Cloud, the Device Co-op enables brands to deliver more personalized experiences across devices and apps at scale. To date, brands such as AllState, the NFL, Lenovo, Scripps, Sprint and Subaru are partnering to harness the collective power of connected devices to better serve their customers and prospects.
The average consumer uses multiple devices each and every day. This has proven to be extremely challenging for marketers who are trying to create the best possible brand experience across the customer journey, said Suresh Vittal Kotha, vice president, Adobe Experience Cloud. The Device Co-op helps solve this massive challenge by harnessing the collective power across a community of brands. Currently, Device Co-op members are reaping the unique benefits of this community and we're excited to open this opportunity to others today.
Adobe's Device Co-op has been instrumental in lowering paid media costs by extending our reach to people who have already signed up for fantasy sports or have purchased GamePass, said Aidan Lyons, vice president of fan-centric marketing at NFL.
Meaningful engagement with our digital customers is top of mind in everything we do, and using Adobe Audience Manager and Device Co-op in tandem has returned tremendous results, said Will Fraley, director of digital martech & analytics, Sprint. Not only are our campaigns more personalized and consistent, but we've seen seven times the orders from our new retargeting campaign.
How It Works
Device Co-op members provide Adobe with cryptographically hashed login IDs and HTTP header data, to enable connections across devices. Adobe processes this data to create groups of devices ( device clusters ) used by that consumer. Adobe then surfaces the links to devices known to a Device Co-op member in these device clusters through its Adobe Experience Cloud solutions, so Device Co-op members can better measure, segment, target and advertise directly to their consumers across all of their devices. At the same time, consumers benefit from better, more personalized and relevant brand experiences across their devices.
All of this is possible without disclosing the user's identity among members. The Device Co-op does not share any identifiable data, such as name, email or phone number, or site visit data among its members, addressing a key privacy issue commonly associated with cross-device technologies. Specifically, Adobe Device Co-op protects consumer privacy in three ways: it provides consumers a single place to make choices on how their devices are linked together, clearly shares where their choices take place and presents simple friendly information about how Adobe brands use Device Co-op links to give them delightful and relevant experiences.
Integration With Adobe Experience Cloud
New Device Co-op capabilities introduced today and deeper integrations across Adobe Experience Cloud help give brands a clearer picture of each customer's journey. Adobe announced that Adobe Advertising Cloud integrates Device Co-op functionality through the Adobe Cloud Platform to give advertisers an independent alternative for more effective targeting, attribution and measurement of advertising across devices. Customer intelligence capabilities in Adobe Audience Manager give Device Co-op members the ability to better segment and report using improved person, household and device views. And marketers can then provide the most relevant and engaging experiences across all customer touch points.
Helpful Links:
Learn more about how to join Adobe Experience Cloud Device Co-op here.
For more insight into the Adobe Analytics Cloud announcements, visit here.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
2018 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
21/10/2025
Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...
21/10/2025
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...
21/10/2025
nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
LAS VEGAS--(BUSINESS WIRE)--Marketing to people as they move from one device to another - from a desktop at the office, to a smartphone on the train, to a tablet in their home - continues to pose a tremendous challenge to brands and marketers. Marketing to the device rather than the consumer has been standard practice - creating disconnected, impersonal experiences. 
