Big Ten Conference Officially Inks New Seven-Year Rights Deals With CBS, Fox, and NBC The three agreements combined are reportedly worth more than $8 billion over seven years By SVG Staff
Thursday, August 18, 2022 - 10:35 am
Print This Story | Subscribe
Story Highlights
The Big Ten Conference officially announced its new media rights contracts with CBS, Fox and NBC today, which will total more than $8 billion over seven years, according to SportsBusiness Journal. The new agreements will run from the 2023-24 season through 2029-30 and will result in a robust Saturday lineup each week for the most-watched conference in college sports in 2021-22. The day will start with Fox's Big Noon Saturday at noon ET, followed by CBS's 3:30 p.m. ET marquee broadcast window, and then segue into primetime with NBC's new Big Ten Saturday Night package.
Notably, ESPN - a Big Ten rightsholder for the past four decades - will not be part of its media plans moving forward (though the network will continue to broadcast its current package of games for the 2022-23 season).
According to SBJ, Fox's premier package will include 30-plus football games, while CBS and NBC will have 15-16 games each.
SBJ reports the deals are valued at over $1.1 billion per year - the most lucrative conference rights agreements in the history of college athletics and nearly tripling the current value of the Big Ten's rights agreements.
Fox Sports Retains Premier Big Ten Rights Package FOX Sports will retain the premier media rights package with the Big Ten and, beginning 2023, the broadcaster will add additional football and men's basketball games to its schedule across its family of networks while also upgrading its Game of the Week selections.
We are proud to expand upon our long-standing partnership with the Big Ten Conference and further bolster our position as the premier rights holder of the conference, says FOX Sports CEO and Executive Producer Eric Shanks. Commissioner Warren's leadership and vision have resulted in the growth and recent market expansion of the Big Ten Conference. In an ever-evolving landscape, the Big Ten remains the most storied collegiate athletic conference in the country.
Today we extend our long-standing media rights partnership with FOX to ensure that our fans will be delivered exciting Big Ten football, women's and men's basketball, Olympic sports, and creative conference storytelling across FOX, FS1 and BTN, says Big Ten Conference Commissioner Kevin Warren. We deeply value the special relationship that our conference has with the outstanding team at FOX Sports, specifically Eric Shanks, Mark Silverman and Larry Jones, who have consistently worked to strengthen and grow the Big Ten Conference brand across the nation.
Fox will have an increased football game count across the FOX family of networks, as well as the ability to air premier football matchups in later windows with the addition of UCLA and USC to the Big Ten Conference - in addition to the network's coveted Noon timeslot. Four of the next seven Big Ten football Championship games are set to air on FOX.
On the college hoops side, 200+ Men's basketball games will air across the FOX family of networks each year under the new deal.
CBS Sports Swaps in Big Ten for Outgoing SEC Rights As part of CBS's multiplatform rights agreement for football and basketball, every CBS game in the Big Ten package will air on the CBS Television Network and also stream live on Paramount+. With its SEC rights deal expiring after the 2023 season, CBS will present a marquee Big Ten football game every week in its traditional 3:30 p.m. ET time slot on Saturday, beginning with the 2024 season. CBS Sports' Big Ten football coverage kicks off in 2023 with select games in various windows, while the SEC on CBS will remain in the 3:30 p.m. ET window in 2023. In addition, the Big Ten Football Championship Game will air on CBS and stream live on Paramount+ in 2024 and 2028.
The new agreement extends CBS Sports' 32-year partnership with the Big Ten for regular-season basketball, with an increased number of games on the schedule beginning with the 2024 season and continuing through the remainder of the deal. CBS Sports will present both the Men's and Women's Championship games each season, along with the Men's semi-final games. The Big Ten on CBS is the highest-rated men's regular-season college basketball package on television.
The Big Ten has been a valued partner for more than three decades and we are thrilled to expand that relationship by adding Big Ten football to our portfolio of marquee properties, says CBS Sports Chairman Sean McManus. The combination of CBS Sports' proven record in elevating college conferences to new heights, our standard of excellence and the strength and reach of Paramount Global's linear and digital platforms, will create a powerful showcase for the Big Ten and its student-athletes. Together with Kevin Warren and the team at the Big Ten, we look forward to growing the conference to the highest of levels, reaching the widest audience.
The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics, Warren says. We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.
NBC To Launch New Primetime Package With Big Ten Saturday Night' Under NBCUniversal's Big Ten agreement, NBC and Peacock will become the exclusive home
More from Sports Video Group
02/06/2026
Tennis Channel has completed a transition from satellite-based distribution to a...
02/06/2026
Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...
02/06/2026
Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...
02/06/2026
All Women's Sports Network (AWSN) has announced the live television schedule...
02/06/2026
Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...
02/06/2026
NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...
02/06/2026
Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...
02/06/2026
Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...
02/06/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
02/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...
02/06/2026
Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...
02/06/2026
The NHL has announced that Brothers Osborne will headline a free outdoor concert...
02/06/2026
CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...
02/06/2026
The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...
02/06/2026
Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...
02/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
02/06/2026
The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend
Broadcast and production crews at Division I institutions are busy ...
02/06/2026
The initiative is extends beyond the league's arenas to team training rinks,...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
Big Ten Conference Officially Inks New Seven-Year Rights Deals With CBS, Fox, and NBC The three agreements combined are reportedly worth more than $8 billion over seven years By SVG Staff 
