Sony unveils array of latest innovations at IFA 04

At the IFA consumer electronics show in Berlin, Germany, scheduled to start from Friday, September 5, Sony Corporation ( Sony ) is unveiling an array of new products that deliver uniquely Sony user experiences based on its ethos of inspiring and fulfilling people's curiosity around the world, and generating emotional value.

At the Sony press conference held in advance of IFA's official opening on Wednesday, September 3, Kazuo Hirai, President and CEO, Sony Corporation outlined Sony's latest developments in the areas of Mobile, Digital Imaging, Game and Network Services. Each of our latest Sony products seeks to do more than just deliver new functionality, but actually change the way you interact with technology, and the way it integrates into your life. We seek not only to meet your needs, but through our Kando-inspiring technologies move you emotionally, and elevate your experience to new heights, said Hirai. During the press conference Hirai also unveiled Life Space UX for the first time in Europe. An entirely new approach to the user experience and product creation, Life Space UX leverages the user's surroundings and living space to enable content to be enjoyed more naturally and in entirely new ways. At IFA Sony is showcasing the evolution of the concept from its first unveiling at the International Consumer Electronics Show held in the U.S. this past January.

Masaru Tamagawa, President, Sony Europe then unveiled Sony's latest product lineup for Europe, presenting a 4K BRAVIATM model featuring a curved display screen, portable products such as its high resolution audio Walkman , and lens styles cameras incorporating large sized image sensors.

Kunimasa Suzuki, President and CEO, Sony Mobile Communications demonstrated how Sony is bringing together the best of its technologies in its mobile product lineup, led by the XperiaTM Z3 which connects to PlayStation 4(PS4 ) through PlayStation App or PS4 Remote Play application. Suzuki also announced Sony's latest SmartWear products, that integrate with its mobile products to allow users to record their daily activities and enrich their lifestyles.

Products unveiled at IFA in Berlin include:

1 Xperia Smartphones - Xperia Z3, Xperia Z3 Compact

Sony's new flagship smartphones combine the best Sony technologies including its camera, camcorder and audio technologies, together with the world's first immersive PS4 gaming experience on a smartphone through PS4 Remote Play.*1

With its large 5.2 inch display, Xperia Z3 incorporates a rounded aluminium frame and tempered glass panels, providing a crafted finish and a slim, light body measuring just 7.3mm in width and weighing only 152g. This dust-tight and waterproof (IP65/68)*2 powerhouse blends beauty with function. It is available in a range of colors: white, black, copper or silver green.*3

Xperia Z3 Compact is perfect for one-handed use with a rounded liquid reflection frame and tempered glass panels for an elegant premium finish, and measures just 129g in weight. It is also dust-tight and waterproof (IP65/IP68)*2. It is available in a range of four colors: white, black, orange and green.

Both models leverage Sony's advanced camera technologies such as its 1/2.3 Exmor RS for mobile CMOS image sensor, BIONZ for mobile processing engine and the new 25mm wide-angle Sony G-Lens, that combine to generate photos and videos in sharp and vivid detail. ISO 12800 sensitivity and Sony's enhanced SteadyShot technology minimize noise and blurring, while delivering enhanced exposure and brilliantly vivid colors.

In terms of audio, both models deliver High-Resolution audio output directly via the headphone jack, and also feature Sony's ground-breaking DSEE HX technology which upscales the fidelity of low-res music files (MP3, AAC) to near High-Resolution quality*4, ensuring that extremely high audio quality can be enjoyed anytime. Furthermore, they both feature digital noise cancelling capability built-in, reducing ambient noise by up to approximately 98%.*5

Sony is also enabling users to enjoy the immersive PS4 gaming experience on the screens of their Xperia smartphones by expanding PS4 Remote Play.

Xperia Z3 and Xperia Z3 Compact are scheduled for launch in Japan and other regions this Autumn.

2 Xperia Tablet Xperia Z3 Tablet Compact

The world's slimmest and lightest (6.4mm and 270g) compact tablet*6 offers new and unique entertainment experiences, for example in the area of gaming, that only Sony can deliver. It incorporates a rounded frame for easy one-handed use, integrated with a reinforced FRP panel, to create an elegant finish consistent with the design concept of the Xperia Z3 and Xperia Z3 Compact smartphones. It is also dust-tight and waterproof (IP65/68)*2

Xperia Z3 Tablet Compact is the world's first tablet to offer PS4 Remote Play*1, enabling users to enjoy the PS4 gaming experience on its large, 8 inch screen. The TRILUMINOS display for mobile with Live Color LED provides a wide palette of rich natural colors for the sharpest images, and a viewing experience full of depth and reality when playing games or watching movies.

In terms of audio, Xperia Z3 Tablet Compact delivers High-Resolution audio output directly via the headphone jack, and also features Sony's ground-breaking DSEE HX technology which upscales the fidelity of low-res music files such as MP3 to near High-Resolution quality*4, ensuring that extremely high audio quality can be enjoyed anytime. Furthermore, its built-in digital noise cancelling capability reduces ambient noise by up to approximately 98%.*5

*1: Functionality available on Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact starting from November 2014. PS4 System, DUALSHOCK 4 Wireless Controller, Sony Entertainment Network and high speed internet connection required. Some game

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