When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, it wasn't a nostalgia play; it was a calculated bet on timing. A storage-industry veteran who came of age in Silicon Valley's disc- and tape-drive era, he saw in Quantum something rare: a 40-year-old brand with genuine customer loyalty, proprietary technology, and a product portfolio suddenly made relevant again by the twin forces of AI and the limits of cloud economics.
For broadcasters, sports rightsholders, and media organizations drowning in higher-resolution footage and exponentially growing archives, the storage problem has never been greater - or more expensive. SVG sat down with Meyrath to discuss how he's rebuilding Quantum's sales engine, tightening its product-market feedback loops, and positioning the company as the infrastructure backbone for the next generation of media- and sports-production workflows.
You came out of retirement to lead Quantum at a pivotal moment. Why? More specifically, did you see anything in the M&E/sports-production markets that convinced you that Quantum was uniquely positioned for a true turnaround - both financially and technologically?
My history with Quantum goes back a long time. When I arrived in Silicon Valley after college, all I had was a single suitcase with all my belongings. I was lucky enough to get into the disc-drive and tape-drive business; even back then, people were trying to write off those drives as obsolete. Now, 30 years later, here we are. Tape drives are once again playing an important role in how organizations orchestrate their data storage.
For me, the decision was twofold. First, I have such great respect for Quantum - both the people and the history. Most companies last only 10 or 11 years. Quantum has been around for more than 40, and the legacy of that brand and the continuing ability to deliver great things to customers is a tremendous draw, especially given my own history with the company.
But the other important factor is the need to meet the moment. There is growing demand for storage solutions that can complement the cloud while meeting the data needs of today's AI models, and Quantum is uniquely positioned to seize that opportunity. Stepping in to right the ship and pull us toward the future felt like the natural choice.
Live media and sports workflows are changing faster than ever (cloud, REMI production, 4K/8K, AI, for example), and we're seeing more pressure on storage/archive platforms. How are you tightening product-market feedback loops to ensure Quantum's platforms evolve in lockstep with broadcasters' and rightsholders' content production today?
One of the most important and impactful changes we've made involves working more closely with our channel partners. They work directly with our customers and provide us with feedback and recommendations we might not otherwise hear.
As we've shifted toward a platform-focused strategy, it has created more opportunities to hear from those partners and better understand what's working, what needs improvement, and how we can better meet the needs of customers in certain industries as our offerings continue to evolve. We never want Quantum to be evolving in a vacuum. Our strategy is heavily informed by what we're hearing from our customers, and we are always striving to not only meet their needs but anticipate them ahead of time.
Sports production increasingly demands two extremes at once: ultra-fast access for live and near-live workflows, and ultra-low-cost storage for massive historical archives. How is Quantum balancing high-performance primary storage with what you have described as the industry's lowest-cost cold archive?
Quantum is in a great position. As you've gestured toward, not only do we offer the fastest storage systems for AI and M&E solutions, but we also provide the most affordable long-term storage options for cold and frozen data.
That's not an either-or choice. Today's businesses (whether they are in the M&E/sports world or any other industry) should be balancing their storage solutions according to their specific data-access needs.
For sports-media organizations storing a significant volume of video highlights and other historical data that may not need to be accessed regularly, affordable cold-storage archives are an ideal way to ensure that data remains secure and available while avoiding exorbitant cloud storage fees. For data that needs to be accessed more regularly, ultra-fast options make more sense. No need to choose; you can have both.
AI is reshaping video production and monetization, from automated highlights and metadata generation to training models on decades of archived footage. How do you see Quantum's storage portfolio enabling AI at scale for sports and media customers without blowing up cost models?
The volume of data that organizations are using to power their AI solutions is astronomical, and that data isn't just being stored for a handful of years anymore; it's being stored forever.
Organizations relying on the cloud for all their storage needs are going to have a hard time keeping costs down in this new reality, but tape storage provides a reasonable alternative. For media and entertainment customers, that means it's now possible to retain a massive volume of archived footage that remains both searchable and accessible without breaking your budget.
Early proof points suggest Quantum's sales reinvigoration is gaining traction. What changes have you made to modernize the sales engine (especially when it comes to the sports-production sector)?
First, we brought in new sales leadership. Tony Craythorne, our new CRO, has been an incredible asset and has changed the way we think about things.
Quantum sells entirely through the channel, but our lead-generat
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
A little over a year ago, Spotify introduced the quarterly Creator Milestone Awa...
05/03/2026
Rohde & Schwarz enables rapid validation of next-gen Wi-Fi 8 networking platform...
05/03/2026
Rohde & Schwarz acquires Software Radio Systems (SRS), specialists in software d...
05/03/2026
Thursday 5 March 2026
Sky News secures ninth News Channel of the Year award as ...
05/03/2026
Thursday 5 March 2026
Sky Sports launches first ever nationwide creator competi...
05/03/2026
SAN JOSE, Calif. - March 5, 2026 - At the 2026 NAB Show, Harmonic (NASDAQ: HLIT)...
05/03/2026
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximi...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
RT is proud to support a rich and diverse programme of arts and cultural events taking place across Ireland throughout March 2026. This month brings a remarkab...
03/03/2026
03 Mar 2026
VEON and MeetKai Expand Collaboration to Explore Sovereign AI Infra...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Harmonic's cOS Virtualized Broadband Platform Simplifies Network Operations, Lowers Hardware Dependency and Enables Seamless DOCSIS and Fiber Growth SAN JO...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
03/03/2026
Self-taught on iMovie, Hanagami transitioned to Final Cut Pro in 2009, discovering that professional tools could give him full creative control over how his wor...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, it wasn't a nostalgia play; it was a calculated bet on timing. A storage-industry veteran who came of age in Silicon Valley's disc- and tape-drive era, he saw in Quantum something rare: a 40-year-old brand with genuine customer loyalty, proprietary technology, and a product portfolio suddenly made relevant again by the twin forces of AI and the limits of cloud economics.
