ProSiebenSat.1 TV Deutschland 2019: strong station brands - digital and linear / The brands ProSieben, SAT.1, Kabel Eins and sixx take stock TV market share of the broadcasting group increases by 0.4 percentage points / Best annual figure since 2015
Video views across all stations go up 11% year on year
Digital viewing time increases by a strong 30.2% (Jan.-Nov.)
Over 160 TV premieres of local formats
Successful Joyn market entry: over 5 million app downloads since launch
Unterf hring, December 27, 2019. Strong linear brands: The linear formats of the brand families ProSieben (ProSieben and ProSieben MAXX), SAT.1 (SAT.1 and SAT.1 GOLD), Kabel Eins (Kabel Eins and Kabel Eins Doku) and sixx grew for the second time in a row and increased by 0.4 percentage points compared to 2018 (2018: 27.8% market share / 2019: 28.2% market share) - this is the best annual market share since 2015.
Strong digital brands: Both video views and digital viewing time grew at double-digit rates. Video views were up 11%, and digital viewing time was up 30.2%.
Strong content output: This year, the stations launched over 160 local formats - including TV premieres such as The Masked Singer , successfully launched brands such as The Voice of Germany and unforgettable TV moments such as the 15 live minutes of Joko & Klaas.
More platform for unique content: The streaming platform Joyn has notched up over five million app downloads since its launch in summer 2019, offers over 60 live stream stations and added the exclusive Joyn PLUS offering at the end of November. Also since November, the Galileo app has been available for download with specially produced content, all fully subtitled and in vertical format.
The brand families in detail:
ProSieben and ProSieben MAXX
Digital growth and new brands: 2019 has been a successful year for ProSieben
2019 has been a really good year for ProSieben. We were significantly more successful than in previous years, especially in the supreme discipline of TV making, and created three major new entertainment brands with The Masked Singer, Joko und Klaas gegen ProSieben and Queen of Drags. ProSieben shows: Traditional TV continues to have a disproportionately high appeal , said station manager Daniel Rosemann, drawing a positive conclusion for 2019. With a market share of 38.5% (ages 14 to 49), the finale of The Masked Singer crowned the show series that has breathed new life into the TV campfire like no other. Our major established show brands such as Germany's next Topmodel - by Heidi Klum' and Das Duell um die Welt' have expanded their digital performance in 2019 alongside increasing TV market shares , said Rosemann. Late Night Berlin' is our first program to have more viewing minutes online than on TV, despite increasing its TV performance. This is a historic step for the entertainment brand ProSieben.
In addition, many special broadcasts by ProSieben became the talk of the nation: ProSieben Spezial: Der Regenwald brennt , the Green Seven Report , ProSieben Spezial: Deutsche an der ISIS Front and Thilo Mischkes report series Uncovered . After the first Joko & Klaas LIVE aired in May 2019, a lot of critics praised the statements calling for more compassion as a historic TV moment .
Overall in 2019, ProSieben performed 0.1 percentage points better than in the previous year, increasing its market share to 9.6% (ages 14 to 49). Among very young viewers (ages 14 to 29), ProSieben became market leader with a market share of 14.5% - and reached an incredible 60% more young viewers than Das Erste and ZDF combined. ProSieben grew disproportionately in the digital segment: The number of video views increased by a very pleasing 9% in 2019 compared to the previous year.
ProSieben is the youngest and best-positioned German TV brand among the full-service channels , said Daniel Rosemann. That is why ProSieben is Germany's most valuable and most important entertainment brand. For 2020, we will expand our commitment to German fiction, on top of our show competence. For the first time in years, ProSieben will show German series in prime time.
Still on record course! With a market share of 1.7% in 2019, ProSieben MAXX celebrates the most successful year since station launch
ProSieben MAXX remains in the fast lane and flexed its muscles in 2019 with daily market shares of up to 4.2% (ages 14 to 49). Audience interest in American football continues to grow: ProSieben MAXX celebrated a record season with its NFL broadcasts and is on average more than 20% above last years viewing figures. With college football, the station has established a further day of football. The Rugby World Cup made its mark. ProSieben MAXX closed the year with a strong 2.8% market share in its core target group (14- to 39-year-old men). Digital viewing figures grew by 7% year on year. Station manager Daniel Rosemann: We are continuing the success story of ProSieben MAXX: The NFL is celebrating new ratings records. We have made our mark with college football, rugby and soccer. Our mix of sports, anime and docutainment is very popular. ProSieben MAXX is celebrating the most successful year in its station history and plans to continue growing.
SAT.1 and SAT.1 GOLD
In 2019, SAT.1 scores with its strong reality brands and the best morning show in Germany / Digital viewing time grows 11.7%
SAT.1 managing director Kaspar Pfl ger: 2019 was a challenging year. I am particularly pleased about three successes: Promi Big Brother' was able to maintain its strong digital and linear level in 2019, and achieved its strongest finale in four years with a market share of 18.7%. Hochzeit auf den ersten Blick' increased its TV reach - completely against the trend. The latest season was watched by an average of over 2.14 million viewers, the highest rating since 2014. And wit
