Sony Pixel Power calrec Sony

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and Fans

03/11/2025

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan competitionBy Jason Dachman, Editorial Director, U.S.

Monday, November 3, 2025 - 1:35 pm

Print This Story | Subscribe

Story Highlights

The NBA 2K League is back. Today, NBA Take-Two Media (NBAT2), the recently launched venture from NBA and Take-Two Interactive Software, announced the esports league's re-launch as an innovative entertainment property where competition meets culture. The new 2KL league will feature original content that showcases NBA players and creators competing against each other in unexpected settings. In addition to online and in-person tournaments, the season - which kicks off this week - will feature a first-of-its-kind open-ladder competition open to fans.

With the new 2KL, we're building an entirely new type of entertainment universe that blends competition with content, says Andrew Perlmutter, CEO of NBAT2. Filled with wild, wacky, unpredictable and emotionally resonant moments, we're extending the immensely popular world of NBA2K beyond competitive gaming and will show fans who their favorite athletes and creators are off the court.

The league launch is accompanied by a multi-year partnership agreement with the National Basketball Players Association (NBPA). NBAT2 can now work directly with NBA players to unlock greater opportunities to participate in the 2KL, giving NBAT2 the ability to develop stories around specific players.

The 2KL will launch with 6 teams: Boston Celtics, Detroit Pistons, Memphis Grizzlies, Toronto Raptors, Utah Jazz and Washington Wizards. Each team will be represented by a unique duo of creators and NBA players, including Zach 2K, BEARDABEAST, Kofie Yeboah, Gradey Dick, Alex Sarr and Duncan Robinson, as well as a select number of fans who have risen through the ranks of 2K gameplay. Throughout the season, they will face off in a series of challenges-on the virtual court and in live events-in an effort to showcase the unfiltered personalities of each player.

At the center of the 2KL is Jesser, its Honorary Commissioner. Having built a community of more than 35M YouTube subscribers, Jesser is known for his basketball-centric videos, collaborations with athletes, and long-time love for NBA 2K. Alongside a board of celebrity guests including Suni Lee and Demetrius Johnson, Jesser and his team will serve as the guiding force behind the league-working together to draft players, issue rulings, and keep everyone on their toes.

The inaugural season tips off with MyPLAYER Mayhem - a creator and player-led 2KL competitive reality series that brings their personalities, fanbases, and rivalries into play. The debut episode will launch Wednesday, Nov. 5 on the 2K League YouTube channel and culminate in two, livestreamed tournaments on Twitch Nov. 8-9 and Nov. 15-16. This action-packed season opener will be followed by ongoing episodes dropping throughout the week and additional tournaments throughout the season.

Beginning Sunday, November 16, fans can sign up for Next Fan Up, the new open 2K ladder that gives any player, anywhere, the chance to compete alongside their favorite creators, NBA players and teams. Once registered, fans can choose to compete for their favorite NBA team and rise through the ranks in a series of gameplay and social media challenges.

The original incarnation of the NBA 2K League launched back in 2018, marking the first major U.S. sports league to form its own esports property. The league remained active through the end of the 2024 season, competing in several different venues and under multiple formats, before taking an extended hiatus last summer in order to revamping its operations to focus on influencer-based content.
LINK: https://www.sportsvideo.org/2025/11/03/nba-2k-league-returns-with-new-...
See more stories from svg

More from Sports Video Group

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...

10/12/2025

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next-Gen Streaming Workflows

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...

10/12/2025

SVG Summit 2025 Technology Exhibits Preview: Audio Spotlight

SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig...

10/12/2025

SVG Europe Audio: Listening to the Sounds of Powder and Ice at Milano Cortina with a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

10/12/2025

Advancements in Audio Technology: Capturing the Atmosphere of Live Sports

Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor...

10/12/2025

Everything Smelled of Popcorn: The Art of Bringing the Complex Sound of Esports to Fans With Sound Supervisor Matt Gilbert

Everything smelled of popcorn: The art of bringing the complex sound of esports ...

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...

09/12/2025

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies' Bold Leap to Division I and How Video Plays a Key Role

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...

09/12/2025

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff Tuesday, Decemb...

09/12/2025

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast Operation Built for the Big Time

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...

08/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 1

SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff Monday, December 8, 2025 - 6:56 am Print This Story | Subscribe Story Highlights The 2025...

08/12/2025

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Dreamed Sports Into a New World

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...

08/12/2025

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 2110, MXL, AR/XR, and More

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...

08/12/2025

#GALSNGEAR Announces East, West Leadership Retreats for 2026

#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer Monday, December 8, 2025 - 9:10 am Print This Story | Subscribe Story High...

08/12/2025

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video Heavyweight

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...

08/12/2025

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production Applications

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...

08/12/2025

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-Gen Distribution for Live Sports

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...

08/12/2025

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances the Altcast Art Form Again

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...

08/12/2025

SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Monsters Funday Football'

SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...

08/12/2025

Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orchestral Mashup of MNF' Theme and Monsters, Inc.' Score

Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...

05/12/2025

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...

05/12/2025

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio Data

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...

05/12/2025

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Scalable Production System with Ross Video

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...

05/12/2025

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD Split

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...

05/12/2025

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championship

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...

05/12/2025

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer Experience

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...

05/12/2025

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast for World Cup Draw

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...

05/12/2025

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...

05/12/2025

ESPN Enters College Football's Most Intense Month With Elevated Workflows for Championship Week

ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...

04/12/2025

SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be a Game-Changer for Live Sports Production

SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...

04/12/2025

SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Content & Strategic Communications, Harvard University

SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...

04/12/2025

Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Sports Storytelling

Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...

04/12/2025

London to Riyadh: DAZN Brings the Boxing Glamour to New Production Levels for Benavidez v Yarde in Saudi Arabia

London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...