Partnerships between video streaming ecosystem experts are key to fostering innovation, writes Alain Pellen, senior manager, OTT and IPTV solutions, at Harmonic
By Contributor
Published: November 16, 2023
Partnerships between video streaming ecosystem experts are key to fostering innovation, writes Alain Pellen, senior manager, OTT and IPTV solutions, at Harmonic
target=_blank title=Share on LinkedIn class=share-linkedin>
Video streaming has become an integral part of consuming video. From binge-watching the latest series to staying updated on live sports events, consumers expect high-quality, uninterrupted video streaming experiences. AI is transforming the video streaming industry, allowing service providers to enhance content recommendations, personalise user experiences, and optimise content delivery.
While the potential of AI in video streaming is vast, unlocking it requires collaboration among various industry players. As the demand for online video content continues to surge, the role of AI in optimising video streaming cannot be overstated. This article will highlight some of the latest examples of AI-augmented video workflows elevating the video streaming landscape and explore the case for industry partnerships in accelerating AI-powered video streaming innovations.
Latest breakthroughs in AI for video streaming
Nearly every streaming provider is implementing AI at some capacity. By embracing AI-based solutions at various points in the streaming workflow, video service providers can boost monetisation, increase operational efficiencies and quality of experience while reducing costs. Some of the key areas where AI solutions are being implemented in video streaming workflows include media processing, content creation, personalisation, targeted ad insertion, and automatic scheduling of free ad-supported streaming TV (FAST).
On the media processing side, AI technology is empowering service providers to achieve up to a 50 per cent reduction in storage and CDN requirements, resulting in lower costs, reduced buffering times, and enhanced video quality. AI-based encoding technology is being used by major players, including DirecTV Go, for streaming of live video channels at significantly lower bit rates, while delivering exceptional QoE.
Furthermore, AI enables unparalleled personalisation of live sports and increased fan engagement. A growing number of viewers, especially the younger generation, are reluctant to watch a whole sports game. About 34 per cent of global sports fans aged 18 to 24 prefer watching clips or highlights of live games than watching matches in their entirety, according to data from YouGov's Sports Whitepaper 2023. In the US, that number is even higher. Among US sports fans ages 18-34, 58 per cent of MLB fans, 54 per cent of NBA fans and 48 per cent of NFL fans say they prefer watching highlights to full games, according to a survey by Variety Intelligence Platform. Leveraging AI technology, video service providers can quickly create personalised sports highlights, live transcripts and more, in real time, revolutionising the way users engage with live sports content.
AI also supports automated clip extraction. For this use case, AI algorithms are used to analyse live sports content in real time. Leveraging AI, service providers can create sports highlights (e.g., goals, cards, saves, misses, etc) quickly and automatically, enhancing engagement through relevant and captivating content. Viewers who missed the beginning of the game can go through the timeline, click on an event that interests them and watch a ten-second video highlight. Automated clip extraction gives viewers the freedom to watch summaries and highlights as they are doing other things in parallel on their mobile devices or game consoles.
Moreover, AI technology is an excellent tool for boosting monetisation. Using AI, video service providers can simplify the delivery of targeted ads and support innovative applications such as automated ad break insertion and virtual product placement. Automated ad breaks allow video service providers to accurately position ads in VoD content in the absence of specific triggers, simplifying ad inventory creation while ensuring a smooth viewing experience. Virtual product placement focuses on dynamic brand insertion for VoD and linear channel playout workflows. Leveraging AI algorithms, video service providers can seamlessly integrate branded content into video, such as a logo for a popular soft drink on the side of a billboard. The ads are seamlessly woven into the video content, optimising advertising efficiency for linear channels without disrupting viewers.
In addition, AI technology makes FAST channel scheduling and personalisation a breeze. One of the most significant challenges in the FAST market is scheduling. Using an AI recommendation engine, video service providers can automatically create playlists based on content themes, targeted demographics, and optimal ad inventory per hour. AI empowers video service providers to efficiently identify and schedule relevant assets into a FAST channel. Bringing AI into the scheduling part of the video streaming workflow is exactly what the FAST market needs to increase operational efficiencies and boost monetisation.
Collaboration fast-tracks AI video streaming innovation
The video streaming landscape is evolving rapidly. Global video streaming revenues will reach $416.84 billion by 2030, registering a CAGR of 21.5 per cent from 2023 to 2030, according to Grand View Research.
Partnerships between video streaming ecosystem experts are key to fostering innovation and enabling video service providers to stay ahead in today's highly competitive market. By joining forces, technology providers can accelerate the development of AI for video streaming applications. Harmonic is at the forefront of A
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Partnerships between video streaming ecosystem experts are key to fostering innovation, writes Alain Pellen, senior manager, OTT and IPTV solutions, at Harmonic
