Sony Pixel Power calrec Sony

Digital Marketing Tips Keywords, with Andy Ford

22/05/2021

Digital Marketing Tips Keywords, with Andy Ford

data-src=https://creativecow.net/wp-content/uploads/avatars/68931/5f144fc078163-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/68931/5f144fc06406b-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Andy Ford May 21, 2021

0 Comments

Keywords are meaningful and accurate words or phrases that tell search engines what your content is about, and in turn, tell users what your content is about.

When picking the proper words, you need to look at what your target audience is looking for. What do they search for? What keeps them up at night? What do they even not know that they don't know yet? Knowing this will help you tailor your content to your target audience, and using keywords will help this content be found by them.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

If you have awesome content and nobody finds it, it's a waste!

If you need help on keywords, check out Google Trends. This gives you a list of terms that are trending. If some of these are relevant to your video, use them as keywords or as hashtags. There are other tools like KeywordTool.io or Kparser.com.

Keywords are important because they're going to land in your YouTube description or in your post text for a Facebook post. They also should make an appearance in your title. Make sure the keywords appear at the beginning, as frontloading with the most relevant terms is important. But do not overuse the keyword. You can get penalized for spamming the keyword many, many times.

Try to develop long-tail keywords. You're going for quality over quantity. Searches with these long-tail keywords are more focused on what they want. Therefore, these customers may be further along the customer journey. They're more actionable, and you want to be the content that they see.

The main reason to use keywords is so you show up in searches on social channels. YouTube algorithms are using a combination of your video's engagement analytics and your metadata to match it to relevant users. And since YouTube search is driving most of your traffic, this means keywords are super important. Likewise, they're useful for becoming a suggested video, which is also another free organic way YouTube helps drive traffic.You can optimize your results in Facebook's search by using keywords. Even Instagram now uses keywords; it's not just hashtags. So please remember that when you put all this time into making your video, spend some time making sure your video is seen. Developing proper keywords to reach your target audience is all part of it.
LINK: https://creativecow.net/digital-marketing-tips-keywords-with-andy-ford...
See more stories from creativecow

More from Creative COW

04/07/2025

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices Brie Clayton July 4, 2025 0 Comments A New Destination for Film and Broadcast Gear at U...

04/07/2025

Unveiling China's Ecological Wonders with URSA Mini Pro 12K

Unveiling China's Ecological Wonders with URSA Mini Pro 12K Brie Clayton July 4, 2025 0 Comments Nature Documentaries Freeze Epic Momentsin Extrem...

04/07/2025

Create Any Planet in After Effects

Create Any Planet in After Effects Graham Quince July 4, 2025 0 Comments The Advanced 3D renderer in After Effects makes it really easy to import 3D o...

04/07/2025

Custom Gradient Colorize for Resolve Fusion

Custom Gradient Colorize for Resolve Fusion Simon Ubsdell July 4, 2025 0 Comments Digging into the theory of the gradient colorize process to build ou...

04/07/2025

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SSD

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...

04/07/2025

CANAL+ Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive

CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive Brie Clayton July 3, 2025 0 Comments Experience MotoGP like never before as CA...

03/07/2025

Chaos Releases V-Ray for Blender

Chaos Releases V-Ray for Blender Brie Clayton July 2, 2025 0 Comments Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...

03/07/2025

Calvin University Adds Blackmagic Replay to Broadcasts and Streams

Calvin University Adds Blackmagic Replay to Broadcasts and Streams Brie Clayton July 2, 2025 0 Comments Replay workflow joins 14 Blackmagic Design cam...

01/07/2025

COW Job Listing: Laser Engraved Logo

COW Job Listing: Laser Engraved Logo Brie Clayton July 1, 2025 0 Comments Laser engraved logo July 3, 2025CANAL Brings MotoGP to Vision Pro with Bl...

01/07/2025

LeGrow.Studio Builds Broadcast Hub for ePro League

LeGrow.Studio Builds Broadcast Hub for ePro League Brie Clayton July 1, 2025 0 Comments TEM Constellation HD and BlackmagicURSA Broadcast G2 drive liv...

01/07/2025

Beeble launches SwitchLight 2.0, bringing AI-powered relighting to any footage

Beeble launches SwitchLight 2.0, bringing AI-powered relighting to any footage Brie Clayton July 1, 2025 0 Comments New AI model delivers full-scene p...

01/07/2025

Steffie Beltt's Mi Amor Music Video Created with Blackmagic Design

Steffie Beltt's Mi Amor Music Video Created with Blackmagic Design Brie Clayton July 1, 2025 0 Comments Blackmagic PYXIS 6K digital film camera...

30/06/2025

PremiumBeat Tips and Tricks

PremiumBeat Tips and Tricks Brie Clayton June 30, 2025 0 Comments When editing to impress, you'll need quality music, and if your studio happens t...

28/06/2025

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K Brie Clayton June 27, 2025 0 Comments Filmmaker Cameron Mackey relied on Bl...

28/06/2025

Social, Streaming Don't Compete, They Compliment

Social, Streaming Don't Compete, They Compliment Andy Marken June 27, 2025 0 Comments I think we've all arrived at a very special place. Spir...

28/06/2025

Blackmagic Design Captures Filipino Rock Band Drama Singtala

Blackmagic Design Captures Filipino Rock Band Drama Singtala Brie Clayton June 27, 2025 0 Comments Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...

28/06/2025

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural Brie Clayton July 1, 2025 0 Comments If you've used AI video tools ...

25/06/2025

Covert Brings Boss' VFX To New Lenovo Legion Campaign

Covert Brings Boss' VFX To New Lenovo Legion Campaign Brie Clayton June 25, 2025 0 Comments Creative studio Covert recently contributed VFX to A...

25/06/2025

TBS Drama Series Extremely Inappropriate! Uses DaVinci Resolve Studio

TBS Drama Series Extremely Inappropriate! Uses DaVinci Resolve Studio Brie Clayton June 25, 2025 0 Comments Tokyo Broadcasting System's hit comedy...

25/06/2025

How Tulpa Studio Built a Broadcast Ready Workflow on a Budget

How Tulpa Studio Built a Broadcast Ready Workflow on a Budget Brie Clayton June 24, 2025 0 Comments Founder Michelangelo Ingrosso reveals how Blackmag...

25/06/2025

Covert Promotes Ben Dubois To Executive Producer/Head Of Client Partnerships

Covert Promotes Ben Dubois To Executive Producer/Head Of Client Partnerships Brie Clayton June 24, 2025 0 Comments Creative studio Covert has promoted...

25/06/2025

Content Credentials are now available in Adobe Premiere Pro

Content Credentials are now available in Adobe Premiere Pro Colin Smith June 24, 2025 0 Comments This tutorial demonstrates how to incorporate content...

25/06/2025

The Secret of Resolve's Missing Blend Mode

The Secret of Resolve's Missing Blend Mode Simon Ubsdell June 24, 2025 0 Comments Uncovering an important blend mode missing from both Resolve and...

24/06/2025

Asahi Broadcasting Nagano Uses Blackmagic Cloud Workflow

Asahi Broadcasting Nagano Uses Blackmagic Cloud Workflow Brie Clayton June 23, 2025 0 Comments DaVinci Resolve Studio timelines shared with remote tea...

24/06/2025

11GB of Free Adobe Sound Effects?! Here's Where to Get Them

11GB of Free Adobe Sound Effects?! Here's Where to Get Them Graham Quince June 24, 2025 0 Comments Did you know Adobe has a huge library of free s...

21/06/2025

Sonnet Announces Echo 20 Thunderbolt 4 SuperDock Now Verified as an Engineered for Intel Evo Laptop Accessory

Sonnet Announces Echo 20 Thunderbolt 4 SuperDock Now Verified as an Engineered f...

21/06/2025

Brooklyn Quarter's New Film Shot with URSA Mini Pro 12K OLPF

Brooklyn Quarter's New Film Shot with URSA Mini Pro 12K OLPF Brie Clayton June 20, 2025 0 Comments Shot on steps of an LA home, micro comedy Poop...

18/06/2025

Avid delivers game-changing Splice integration to power music creators with new Pro Tools release

Avid delivers game-changing Splice integration to power music creators with new ...

18/06/2025

Gencom Technology Upgrades Fijian Parliament's Video Monitoring Distribution System with AJA Dante AV 4K Solutions

Gencom Technology Upgrades Fijian Parliament's Video Monitoring Distribution...

18/06/2025

3D Model Not Showing in After Effects? Fix It Fast with These Tips!

3D Model Not Showing in After Effects? Fix It Fast with These Tips! Graham Quince June 18, 2025 0 Comments Imported a 3D model into After Effects, but...

18/06/2025

COW Job Listing: Video Editor Needed for Special Birthday Slideshow Project

COW Job Listing: Video Editor Needed for Special Birthday Slideshow Project Brie Clayton June 18, 2025 0 Comments Video Editor Needed for Special B...

18/06/2025

Documentary Storytelling Through Spatial Video with Blackmagic Design

Documentary Storytelling Through Spatial Video with Blackmagic Design Brie Clayton June 18, 2025 0 Comments DaVinci Resolve Studio underpins a blend o...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

PALI's Nena Music Video Shot with Blackmagic Design

PALI's Nena Music Video Shot with Blackmagic Design Brie Clayton June 12, 2025 0 Comments Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...

13/06/2025

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets Brie Clayton June 12, 2025 0 Comments The motion design and production ...

10/06/2025

DaVinci Resolve Studio Used on New Zealand's Shortland Street

DaVinci Resolve Studio Used on New Zealand's Shortland Street Brie Clayton June 10, 2025 0 Comments The Finishing Suite's Alastair Tye Samson ...

10/06/2025

New ARRI Network Interface Adapter NIA-1 expands camera and lens control via Ethernet

New ARRI Network Interface Adapter NIA-1 expands camera and lens control via Eth...

10/06/2025

Kokufucho CATV Uses Blackmagic Design Workflow for Sub Control Room

Kokufucho CATV Uses Blackmagic Design Workflow for Sub Control Room Brie Clayton June 10, 2025 0 Comments Studio operations centered around ATEM live ...

10/06/2025

Lock Layer Position with Expressions - Stop Accidental Moves!

Lock Layer Position with Expressions - Stop Accidental Moves! Graham Quince June 10, 2025 0 Comments Tired of accidentally dragging your layers in Aft...

10/06/2025

MKV format support, FINALLY in Adobe Premiere Pro

MKV format support, FINALLY in Adobe Premiere Pro Colin Smith June 10, 2025 0 Comments This tutorial showcases the capability to import MKV video file...

08/06/2025

COW Job Listing: Hiring Video Editor, Remote

COW Job Listing: Hiring Video Editor, Remote Brie Clayton June 8, 2025 0 Comments Hiring Video Editor Maker.co May 30, 2025COW Job Post: After Eff...

07/06/2025

Editz Used DaVinci Resolve Studio for Editing Feature Anime Look Back

Editz Used DaVinci Resolve Studio for Editing Feature Anime Look Back Brie Clayton June 6, 2025 0 Comments DaVinci Resolve and Blackmagic Cloud make a...

07/06/2025

OWC Launches 4TB Capacity of Its Blazing-Fast Aura Pro X2 SSD

OWC Launches 4TB Capacity of Its Blazing-Fast Aura Pro X2 SSD Brie Clayton June 6, 2025 0 Comments Expanded Storage Option Delivers Up to 32x More St...

07/06/2025

Dalet Appoints Tamara Saunders as Chief Financial Officer

Dalet Appoints Tamara Saunders as Chief Financial Officer Brie Clayton June 6, 2025 0 Comments Saunders brings extensive global enterprise experience ...

05/06/2025

Animate 3D paths around the world in After Effects

Animate 3D paths around the world in After Effects Graham Quince June 5, 2025 0 Comments For this video, I show off a technique that involves no 3rd-p...

05/06/2025

Autodesk Launches MotionMaker in Maya: AI Tool Helps Artists Animate in Minutes, Not Weeks

Autodesk Launches MotionMaker in Maya: AI Tool Helps Artists Animate in Minutes,...

05/06/2025

The Live Stream King Uses Blackmagic Design for Live Events

The Live Stream King Uses Blackmagic Design for Live Events Brie Clayton June 5, 2025 0 Comments Blackmagic Design powers modular OB truck for a diver...