83 percent of Latin American executives surveyed believe that the shift to OTT will have a positive impact on their businesses over the next five years compared to 70 percent globally
93 percent predict moderate to strong growth in new sports streaming services in their markets over the next five years
The majority (90 percent) believe that pay-TV service providers will have to innovate their product pricing and packaging to retain and attract new customers
Cheseaux, Switzerland and Phoenix, Ariz. - August 22, 2019 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independent provider of content protection and multiscreen television solutions, in partnership with MTM, a leading international research and strategy consultancy, today released the key findings of the Latin American edition of the 2019 Pay-TV Innovation Forum. The report features insights collected from senior executives representing leading pay-TV providers, broadcasters, OTT services and rights holders, and reveals particular nuances for the Latin American pay-TV market.
The new research explores the key trends and developments affecting the region, as well as the challenges and opportunities in super-aggregation', sports OTT services, product pricing and packaging, and content piracy. Key findings reveal that:
While global pay-TV executive sentiment about the impact of OTT services is mixed, Latin American executives are optimistic, seeing new super-aggregation' opportunities
Latin American pay-TV executives are more optimistic than their global peers about the impact of OTT services on the pay-TV industry: 83 percent of participants surveyed believe that the shift to OTT delivery will have a positive impact on their business compared to 70 percent of executives globally. Although linear TV is expected to remain an important component of pay-TV offerings due to the lower levels of broadband connectivity in the region, Latin American executives see many new opportunities for super-aggregation' models to offer a range of content and services via a single subscription: 74 percent of pay-TV executives in Latin America agree that super-aggregator' pay-TV platforms will emerge over the next five years, attracting a significant proportion of customers that pay for video content.
Pay-TV executives in Latin America are more optimistic than global peers about the growth prospects for sports OTT services
An overwhelming majority of executives surveyed believe that sports OTT services would be valuable additions to pay-TV bundles. While no paid-for standalone sports OTT services have reached significant scale in the region to date, Latin American pay-TV executives were the most positive about the rise of new sports streaming services going forward, with 93 percent predicting moderate to strong growth over the next five years compared to 85 percent globally.
However, in line with findings from other regions, the cost of sports rights, technology reliability and limited broadband infrastructure are viewed as important challenges in launching sports OTT services.
To ensure they stay relevant, pay-TV providers in Latin America will have to develop a wider range of pricing and packaging options
A majority of executives (90 percent) believe that innovating on pricing and packaging will be necessary to retain and attract new customers in this rapidly evolving landscape. While super-aggregator offerings are perceived to be the most attractive way of re-structuring pay-TV bundles, other innovations around pricing and packaging, such as personalized packages and content-device telecoms bundles, are also seen as opportunities. They also note the challenges OTT can bring such as managing growing complexity and unpredictability of potentially higher subscriber churn, aspects that require new skills, capabilities and tools.
Additionally, 81 percent of Latin American executives believe that a significant proportion of pay-TV subscribers will be accessing their services on Android TV-powered devices - this development is expected to play an important role in future distribution strategies in the region, particularly as pay-TV operators become less reliant on proprietary set-top boxes and extend their services to a wide range of third-party devices.
Content piracy considered a significant challenge in Latin America - addressing it will require deeper collaboration across the pay-TV industry
Pay-TV executives remain concerned about the threat of content piracy stating that it remains a considerable challenge to their business, in line with feedback from global peers: 67 percent of executives in Latin America consider piracy to be a major challenge' or a challenge' to their businesses compared to 60 percent of executives globally. Many (62 percent) feel that the situation has not improved and is getting worse, threatening the value of their pay-TV service. As pirates continue to innovate, the pay-TV industry will require deeper collaboration between all stakeholders and a multi-pronged approach that combines monitoring, legal and technological capabilities to tackle piracy effectively.
It is exciting to see the optimism expressed by Latin American pay-TV service providers as OTT continues to grow and make its mark on the region, said Simon Trudelle, Senior Director, Product Marketing at NAGRA. While challenges remain, they are eager to leverage all that OTT has to offer and with the right technology and support, they can be fast on their way to driving innovative, personalized and secure services for consumers.
Pay-TV in Latin America experienced a challenging period during the 2010s, with intense competition, at a regional and national level, piracy concerns, and economic challenges in many parts of the region; however, operators in the region seem to be looking forward to
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
83 percent of Latin American executives surveyed believe that the shift to OTT will have a positive impact on their businesses over the next five years compared to 70 percent globally
