Cloud Developers: Are you Building Trust with your Subscribers? by Frank Bruno

Did you know that 46% of all potential SaaS sales fall through because subscribers do not trust providers with their important data and mission-critical applications?

SaaS subscribers need to be concerned with what would happen to their applications and data if something were to happen to you as a provider. Your customers are not going to trust you just because you tell them to - you need to prove yourself.

In an increasingly competitive cloudscape, you can't afford to address your customers' concerns with obscurity.

What if you could overcome the risks associated with cloud technology so that you could earn your customers' trust and close the deal?

In order to do this, you need to show your subscribers that you have taken care of potential risks with a SaaS contingency plan. With the help of a neutral third party, all of their data can be stored safely and securely in an offsite location so that they will still have complete control and access to it in case something happens to your business.

With a SaaS contingency plan in place, you can supplement your disaster recovery strategy, and help ensure business continuity for your subscribers.

Visit us at the Cloud Developers Summit and Expo in Austin, Oct 1-2

I will be speaking at the Cloud Developers Summit and Expo about Application Continuity in the Cloud on Tuesday, October 2 at 8:45 am. The conference will be covering all aspects of cloud-computing including: storage, networking, applications, integration, and aggregation. With cloud computing's expected compound annual growth rate of 23.4%, it is more important now than ever before for developers, programmers, and systems architects to be fully educated on all aspects of cloud computing

Click here to register. The conference is held on October 1st and 2nd at the Hilton Austin in Texas. Please stop by our booth if you're attending the show.

If you want to learn more about how the Iron Mountain team can help you establish that trust and deliver benefits for you and your subscribers, download this SaaSProtect solution brief.

LINK:	http://blogs.ironmountain.com/2014/service-lines/technology-escrow/clo...
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