USGA Inks New Rights Deal With NBCU, VERSANT for U.S. Open and 10 Other Championships Through 2032

USGA Inks New Rights Deal With NBCU, VERSANT for U.S. Open and 10 Other Championships Through 2032 The deal marks the first sports media rights acquisition for the soon-to-be-spun-off VERSANT By Jason Dachman, Editorial Director, U.S.

Tuesday, August 12, 2025 - 3:10 pm

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NBCUniversal and VERSANT have agreed to a media rights extension with the USGA that will keep live coverage of its 11 championships through - including the U.S. Open and U.S. Women's Open - on NBC, Peacock, USA Network, and Golf Channel through 2032. The new agreement, which will begin in 2027 following the conclusion of the current agreement in 2026, marks the first sports media rights acquisition for VERSANT - the new independent media company set to be spun out from Comcast - and continues NBC Sports' long history broadcasting the USGA Championships.

We're incredibly proud of the partnership we've built over the years with NBCU and VERSANT, and we're equally excited to continue building on that legacy through our shared passion and dedication - alongside people we're proud to call our friends, said USGA CEO Mike Whan. The value NBCU and VERSANT place on the USGA brand is evident, and this agreement enables the USGA to further advance our mission to positively impact the game, while providing the most expansive coverage and broadest reach to showcase USGA championships.

NBC will be the exclusive broadcast home of the U.S. Open, U.S. Women's Open and U.S. Senior Open. The U.S. Open will continue to have the most broadcast hours of any major championship - a minimum of 25 - and will add an additional hour of primetime coverage on NBC each year on Thursday and Friday. Peacock will simulstream all USGA programming airing on NBC and will provide exclusive streaming coverage of the U.S. Open and U.S. Women's Open.

The USGA has been an important partner of ours for most of the last 30 years and we're extraordinarily proud of our relationship with their leadership team, says Rick Cordella, President, NBC Sports. We have built something incredibly special with the U.S. Open on NBC. We look forward to further advancing and enhancing our coverage of the U.S. Open, U.S. Women's Open, and U.S. Senior Open across NBC and Peacock through 2032.

As part of the agreement, USA Network will present roughly 35 hours of live U.S. Open and U.S. Women's Open coverage each year. Golf Channel will carry expanded live coverage of the USGA championships, serving as the exclusive home of the U.S. Amateur, U.S. Women's Amateur, U.S. Junior Amateur., U.S. Girls' Junior., U.S. Senior Women's Open, U.S. Adaptive Open, Walker Cup, and Curtis Cup.

We're proud to partner with the USGA and present coverage of 11 USGA championships across USA Network and Golf Channel, says Matt Hong, President of Sports, VERSANT. The USGA championships represent some of the most prestigious events in all of golf. USA Network's reach and Golf Channel's reputation as the television home of the sport are ideal platforms to bring the USGA championships to golf fans across the country.

Coverage highlights include:

48 hours of U.S. Open coverage, including 25 hours on NBC (33 when on the West Coast); an increase of four hours of NBC coverage on Thursday/Friday (for a total of five hours per day, including two in primetime, one each day); combining to deliver more broadcast network coverage than any other major championship;

27 hours of U.S. Women's Open coverage, including seven weekend hours on NBC;

18 hours of U.S. Senior Open coverage, including six weekend hours on NBC;

15 hours of coverage for both the U.S. Amateur and U.S. Women's Amateur and continuing coverage of the U.S. Junior Amateur, U.S. Girls' Junior, U.S. Adaptive Open and U.S. Senior Women's Open;

12 hours of coverage for the Walker Cup (played over two days) and 16 hours of Curtis Cup coverage (contested over three days) when played in the U.S.

Golf Channel's Live From studio show will deliver comprehensive pre-championship and post-round coverage on-site at the U.S. Open and U.S. Women's Open each year and will continue to deliver its coast-to-coast election-night style coverage surrounding U.S. Open Final Qualifying known as Golf's Longest Day.

As the television home of golf in the United States for 30 years, Golf Channel shares many values with the USGA, unifying the U.S. golf community being chief among them, said Tom Knapp, Executive Vice President of Golf, VERSANT. We also share a passion for amateur golfers, many of whom have had the values and principles they live by governed by our game, and their performances showcased on Golf Channel. The USGA and Golf Channel belong together, and we couldn't be happier that we will continue to advance our game and serve our shared community together.

NBCUniversal has an extensive history as the broadcast partner for the USGA championships, beginning a 20-year run from 1995-2014 and returning as the home of the USGA championships in 2020. USA Network began its coverage of the USGA championships in 2022 with the U.S. Open and U.S. Women's Open. Golf Channel first presented live coverage of the USGA championships in 1995 - the year it launched as the first single-sport cable network in television history - when it presented live three-day coverage of the U.S. Women's Amateur Public Links.

LINK:	https://www.sportsvideo.org/2025/08/12/usga-inks-new-rights-deal-with-...
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