By Jeff Braunstein, Spectra Logic's director of Product Management
By Contributor
Published: March 30, 2020
By Jeff Braunstein, Spectra Logic's director of Product Management
target=_blank title=Share on LinkedIn class=share-linkedin> By Jeff Braunstein, Spectra Logic's director of Product Management
https://www.tvbeurope.com/features/modern-data-management-achieving-remote-production-and-workflow-efficiencies title=Share via Email class=share-email>
It is no surprise that today's global consumers are devouring more digital content than ever before. With trends such as virtual reality, augmented reality, social media, video games, films, broadcast television, live entertainment, video streaming services, and online gaming and sports betting, the media and entertainment (M&E) industry is evolving before our very eyes.
In addition, file sizes are getting bigger and customers are using multiple devices to consume content, including smart TVs, smartphones, tablets, laptops and other digital devices. With a tremendous amount of importance being placed on digital ingestion and user enjoyment, it is vital for organisations looking to monetise their media to develop best-in-class strategies that optimise data ingest, access, collaboration, distribution and preservation.
Concurrently, there has also been a shift in the way that M&E professionals work. Remote production is on the increase with a greater need for collaboration on a global basis. Remote file availability demands secure, rapid access to media assets. To remain competitive, M&E professionals must find creative solutions to help them manage these assets throughout their lifecycle while balancing costs, performance and availability.
Addressing the Asset Management Challenge
The broadcast industry deals primarily with two types of assets: managed and unmanaged. Managed assets are often organised in groups, such as news, sports, season, events, etc., and placed on the proper tier of storage by policies set by the asset management application. On the other hand, unmanaged assets, such as raw or original content, graphics, still images, etc., are often not supported by the asset management application. These data sets continue to grow exponentially, and take up expensive primary storage capacity that should be dedicated to active assets. Eventually, this storage capacity overload reaches a tipping point, signifying that something must be done from a budgetary and operational standpoint. The answer to the problem can be found in a cost-effective, intelligent tiered storage management solution.
Many M&E professionals are turning to storage management software to provide insight, automation and management for the storing, accessing, sharing and preserving of growing asset repositories. This type of solution is capable of aligning the current value of the assets with the proper storage tier, enabling automatic, recurring transfer of inactive or unmanaged content from the expensive Primary Tier, made up of solid state/enterprise disk and NVMe, to the more affordable Perpetual Tier, consisting of Cloud, object storage, NAS, and/or tape. Organisations can configure the Perpetual Tier to be as responsive as their workflows demand - creating copies on NAS and disaster recovery copies on Cloud or tape. At the same time, users can continue to have familiar access to all assets for as long as required.
Moreover, a robust storage management software can identify and move whole projects after they are completed. Project-based content, such as dailies, can be copied for immediate protection, and episodic content can be archived immediately after project completion rather than waiting to be archived by asset age. This is the ultimate in enabling automated workflow efficiencies.
Integrating data management software into an M&E environment offers the following benefits:
Automating the identification of inactive content sitting on expensive primary storage and migrating it to a lower cost tier
Improving overall efficiencies for better media production workflows
Attaining short-term and long-term asset protection and preservation
Reducing the overall cost of storing assets by keeping them on a more affordable storage tier
Shrinking backup windows and enhancing workflow performance and effectiveness
Mitigating the Rising Cost of Storage
As the price of data storage continues to rise, the cause can often be tracked to the incorrect retention and management of digital content. Part of the reason for the upsurge in storage costs is a combination of factors: the need for fast data availability; the proliferation of large file servers; the expanding backup capacities that handle copious volumes of production data; the vast inventory tasks, and the shortage of skills.
Today, M&E professionals have the ability to keep storage costs down and streamline workflows by leveraging superior storage management software that allows them to identify, migrate, protect and access their unmanaged assets for collaboration, distribution and preservation. Competition and content are only growing and it will be the M&E visionaries who will look to integrate scalable and flexible storage management software now to help them manage and protect their swelling repositories of irreplaceable assets into the future, whether on-site or on the move.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
18/04/2024
ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...
18/04/2024
L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...
18/04/2024
MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...
18/04/2024
LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...
18/04/2024
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee The theater educator, choreographer, and performer will join Boston Conservator...
18/04/2024
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students
By Matthew Corrigan
Published: April 18, 2024
The newl...
18/04/2024
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world
By Matthew Corrigan
Published: April 18, 202...
18/04/2024
In August 2023, Dyn Media launched as a new broadcaster in European sports, aimed at giving sports beyond football the exposure and viewership they deserve. The...
18/04/2024
Hitomi Broadcast, market leader in audio/video alignment and latency tools based in the UK, has signed a partnership deal with global broadcast rental specialis...
18/04/2024
18 04 2024 - Media release Screen Australia and Dynamic Television announce new Scripted Initiative
Savage River
Screen Australia and Los Angeles-based telev...
18/04/2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted ...
18/04/2024
MediaSilo to Offer Camera to Cloud with Atomos
Brie Clayton April 17, 2024
0 Comments
Integration between MediaSilo and Atomos Cloud Studio unlocking ...
18/04/2024
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links
Brie Clayton April 17, 2024
0 Comments
MultiDyne Fiber Optic Solutions intro...
18/04/2024
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process
Brie Clayton April 17, 2024
0 Comments
Cinedeck, a pioneer in integrated de...
18/04/2024
Unreal for video adding rocks and foliage
Graham Quince April 17, 2024
0 Comments
Welcome to my series on learning Unreal Engine for After Effects u...
18/04/2024
Best Budget Beginner-Friendly 4k Drone
Sean Alami April 17, 2024
0 Comments
Potensic Atom 4k 3 axis Gimbal Drone, ideal drone for beginners.
Some con...
18/04/2024
Rocky Mount Mills will be overflowing with runners, families and friends, all fo...
18/04/2024
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship Lee, an assistant professor of composition, creates music based on unconventional and nonlinear struc...
18/04/2024
Ben Sherwood, former president of Disney ABC Television Group, has been named CEO and publisher at The Daily Beast. Joanna Coles, former chief content officer a...
18/04/2024
Back to All News
Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video
Play Video
Entertainment
18 April 2024
GlobalUnited States
Link copie...
18/04/2024
Back to All News
Chinese-Language Revenge Thriller Series The Resurrected'...
18/04/2024
Back to All News
The Witcher Season 4 Begins Production in the UK and Netflix A...
18/04/2024
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...
18/04/2024
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story
by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
It's time to get a little wicked. Members can now stream No Rest for the Wicked from the cloud.
It leads six new games joining the GeForce NOW library of m...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
18/04/2024
Facebook
Twitter
LinkedIn
Thales alongside partners SISINT and CONECTICABO...
18/04/2024
In response to growing concerns raised regarding the adverse impact of TikTok co...
18/04/2024
We were saddened to learn this morning of the passing of our friend and former colleague, Alf McCarthy who died yesterday.
We remember Alf as a popular present...
18/04/2024
NVIDIA today recognized 18 partners in Europe, the Middle East and Africa for their achievements and commitment to driving AI adoption.
The recipients were hon...
17/04/2024
Opening today, the exploration is aimed at selecting a location that will preser...
17/04/2024
On April 18 and 19, experts from across the audio industry-including artists, pu...
17/04/2024
With its particular combination of talent, ambition, culture, and, of course, wo...
17/04/2024
At Spotify, we want to equip student creators with the tools and resources neede...
17/04/2024
L3Harris Communications Australia Field Service support continues to grow with a...
17/04/2024
An optical technician lays on a diving board suspended between NASAs Nancy Grace Roman Space Telescopes primary and secondary mirrors. The photo is a projected ...
17/04/2024
DENVER Video streaming infrastructure provider Bitmovin has announced that the Graham Media Group has selected Bitmovin Playback to enhance its viewer experienc...
17/04/2024
LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research....
17/04/2024
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Wo...
17/04/2024
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG a...
By Jeff Braunstein, Spectra Logic's director of Product Management
