AIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform

Santa Clara, CA - March 18, 2014- ASSIMILATE, the industry's leading provider of DI and dailies digital workflow tools, announced today new V8 versions of its popular SCRATCH and SCRATCH Lab software, allowing users to encode Apple ProRes files on Microsoft Windows 7/8-based PCs. SCRATCH and SCRATCH Lab v8 (including ProRes encoding for Windows 7/8) are available immediately.

SCRATCH and SCRATCH Lab customers can now use both the OS X and Windows versions of the software. Artists either on-set, or in post-production are guaranteed the highest possible quality and encoding speeds on each platform.

Apple ProRes has become a de facto format in the industry for feature film, episodic television and documentary production, said Steve Bannerman VP of Marketing at ASSIMILATE. Windows users of professional media and entertainment solutions have typically had to rely on substandard encoding solutions. Quality often suffered and render speeds were painfully slow. We are thrilled that ASSIMILATE now delivers best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users.

SCRATCH Digital Workflow Tools

ASSIMILATE's SCRATCH, a post house in a box - from dailies, to conform, color grading, compositing, through to finishing - and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F5/55/65, Phantom, and Canon C300/C500, as well as enhanced support for RED cameras including the new EPIC DRAGON at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline - and play back in real-time. All versions of SCRATCH and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, visit www.assimilateinc.com

SCRATCH and SCRATCH Lab v8 Pricing

ASSIMILATE offers pricing options to fit any need - individual artists or studios - annual subscription, daily/monthly rental, site license, or purchase. SCRATCH is priced from $20,995 USD and SCRATCH Lab from $5,990 USD for an annual subscription and from $150 USD and $50 USD, respectively, for daily rental. For more pricing options or to purchase, see www.assimilateinc.com

About ASSIMILATE

ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and OS X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE's SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for conform, versioning, color grading, playback, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, GoPro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, and markets its products worldwide via a global reseller network. To learn more, visit www.assimilateinc.com.

LINK:	http://www.assimilateinc.com/media/news-press/assimilate-licenses-pror...
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