
ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.
ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile.
Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children's physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS' ongoing support to improve children's physical and mental health.
The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It has been particularly effective in getting children moving again after the disruption caused by Covid and school closures. The Daily Mile recently reported that the number of children running a mile a day has skyrocketed to more than 3 million (3,175,461) in over 13,000 schools and nurseries, spanning 85 countries now taking part.
The Daily Mile is inclusive and accessible to all. It encourages children to run, jog, wheel or walk at their own pace outdoors for 15 minutes every day, has also been proven to improve concentration and attainment in class.
The Daily Mile was first developed in 2012 by Scottish headteacher Elaine Wyllie MBE. Since 2016 it has been supported by INEOS, who funded the creation of the advert.
ITV formed a partnership with The Daily Mile in 2018, helping the campaign to generate over 7,000 additional schools sign ups and nearly 2 million more children participating since the partnership began.
ITV's Senior Manager of Social Purpose, Annabel Barratt, said:
We're incredibly proud of the success of our partnership with the Daily Mile so far. After the last school year was so difficult, ITV wants to use our platform and reach to encourage more healthy choices, and we're so pleased Sky and Channel 4 are on board too. We know The Daily Mile boosts children's mental wellbeing, concentration and self-esteem as well as their physical health so we're excited to be helping as many schools as possible take part
Verica Djurdjevic, Chief Revenue Officer, Channel 4 said: The past school year has been really tough and means this initiative is more important than ever for the growing number of children benefitting from the boost to both their physical and mental health. It's a great example of the positive impact broadcaster collaboration is delivering.
Fiona Ball, Group Director, Bigger Picture, Sky said:
We're delighted to partner with ITV, STV and Channel 4 once again to support The Daily Mile's work to encourage children across the country to make choices that will support their physical and mental health. At Sky, we believe in using our reach for good and want to provide young people of all backgrounds a voice and support a better future for themselves and society.
Founder of The Daily Mile, Elaine Wyllie MBE, said:
Thank you to ITV, STV, Sky, Channel 4. Their help to raise awareness of the benefits of The Daily Mile is so important. It's been brilliant to see children returning to school and back to The Daily Mile. They are all having fun together outdoors and staying fit in a way that comes naturally to them. We want to help schools as they do a great job of supporting children to be happier and more physically active - this has never been as important as it is now.
Teachers and parents are encouraged to visit www.thedailymile.co.uk for further information on how they can participate in The Daily Mile safely and in accordance with the latest Government guidelines.
ITV's investment in the importance of children's mental and physical health extends across other initiatives including Britain Get Talking and Eat Them To Defeat Them.
[end]
Note to editors
The Daily Mile
The Daily Mile is simple - but can be transformational to children's health and wellbeing. It involves classes heading outside to jog or run around the school grounds for 15-minutes every day, at whatever pace suits the child best. It gets children active with their friends and teachers and refreshed for further learning. The Daily Mile is free, fun and fits in the school day easily.
A growing network of academic research continues to highlight the many benefits of regular participation in The Daily Mile for children's physical and mental health and their learning. In 2018 research findings from the Universities of Stirling and Edinburgh urged policymakers to consider introducing The Daily Mile to improve the health and fitness of schoolchildren. It confirmed that the initiative boosts activity levels in class and improves fitness and body composition. To continue to explore the impact of The Daily Mile on children's physical health and educational attainment The Daily Mile has partnered with Imperial College London to undertake a three-year scientific study.
Though named The Daily Mile (as children tend to average running a mile in the 15-minutes), the distance isn't compulsory, and the ethos of the scheme is of inclusivity, enjoyment, and self-improvement over time. The Daily Mile is intended to help all children, no matter their age, ability or personal circumstances, enjoy getting active every day - getting fitter and healthier now, but also developing healthy habits for a lifetime.
About ITV Social Purpose:
ITV is More Than TV. We connect with millions of people every day, make content they cant get enough of, and reflect and shape the world we live in and we do all of this through the power of creativity.
Reflecting and shaping the world we live in gives us a great opportunity: to change ITV for better, and to use our content to reach and inspire positive change in the wider world. This is ITVs Social
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...
30/06/2025
RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....
30/06/2025
The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...
30/06/2025
The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....
30/06/2025
BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...
30/06/2025
WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy.
By
Colette Greenstein
June 30, 202...
30/06/2025
PremiumBeat Tips and Tricks
Brie Clayton June 30, 2025
0 Comments
When editing to impress, you'll need quality music, and if your studio happens t...
30/06/2025
Improved dynamic behaviour, improved audio quality & more
Techivation have announced the release of an upgraded edition of their very first premium plug-in,...
30/06/2025
German premiere with live flight demonstration: German industry team showcases e...
30/06/2025
Back to All News
Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...
30/06/2025
Back to All News
A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video
Play Video
Entertainment
30 June 2025
GlobalNorwayDenmarkSwe...
30/06/2025
The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more.
Whether you're an artist, a producer, or a podcaste...
30/06/2025
All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...
30/06/2025
Facebook
Twitter
LinkedIn
52% report AI security spending is displacing tr...
30/06/2025
Facebook
Twitter
LinkedIn
Cannes, June 30th, 2025 - Thales Alenia Space, t...
29/06/2025
Handpan-inspired instrument announced
Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...
29/06/2025
Back to All News
A Secret Society, Ritualistic Killings, and a Century-Old Curs...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
28/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
28/06/2025
STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
28/06/2025
Music theory plug-in updated
Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...
28/06/2025
The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K
Brie Clayton June 27, 2025
0 Comments
Filmmaker Cameron Mackey relied on Bl...
28/06/2025
Social, Streaming Don't Compete, They Compliment
Andy Marken June 27, 2025
0 Comments
I think we've all arrived at a very special place. Spir...
28/06/2025
Blackmagic Design Captures Filipino Rock Band Drama Singtala
Brie Clayton June 27, 2025
0 Comments
Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...
28/06/2025
Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural
Brie Clayton June 27, 2025
0 Comments
If you've used AI video tools...
27/06/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
27/06/2025
K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...
27/06/2025
In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...
27/06/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments to a notice of proposed rulemaking (NPRM) to codify certain foreign ownership re...
27/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
27/06/2025
From grounded realism to bending, impossible geometries
Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...
27/06/2025
Learn to use REW for room analysis
Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...
27/06/2025
SAN JOSE, Calif. The HDMI Forum has released Version 2.2. of the HDMI Specification with 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provid...
27/06/2025
MONTREAL Grass Valley has announced that TV Skyline GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with the acquis...
27/06/2025
NEW YORK & CHICAGO FuboTV Inc. and Weigel Broadcasting Co. have announced a multi-year agreement for distribution of seven networks including MeTV, H&I, Movies!...
27/06/2025
NEW YORK A national survey of U.S. consumers shows 66% of us watch TV all or most of the time and also multitask while doing it....
27/06/2025
MIAMI Sunbeam Television has reached a multiyear agreement with Findal Media & Technology Group to broadcast the new ABC Miami beginning Aug. 4....
27/06/2025
STATE COLLEGE, Pa. AccuWeather has announced a deal with Perplexity, a AI-powered search and answer engine, that will bring AccuWeathers weather data and severe...