ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.
ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile.
Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children's physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS' ongoing support to improve children's physical and mental health.
The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It has been particularly effective in getting children moving again after the disruption caused by Covid and school closures. The Daily Mile recently reported that the number of children running a mile a day has skyrocketed to more than 3 million (3,175,461) in over 13,000 schools and nurseries, spanning 85 countries now taking part.
The Daily Mile is inclusive and accessible to all. It encourages children to run, jog, wheel or walk at their own pace outdoors for 15 minutes every day, has also been proven to improve concentration and attainment in class.
The Daily Mile was first developed in 2012 by Scottish headteacher Elaine Wyllie MBE. Since 2016 it has been supported by INEOS, who funded the creation of the advert.
ITV formed a partnership with The Daily Mile in 2018, helping the campaign to generate over 7,000 additional schools sign ups and nearly 2 million more children participating since the partnership began.
ITV's Senior Manager of Social Purpose, Annabel Barratt, said:
We're incredibly proud of the success of our partnership with the Daily Mile so far. After the last school year was so difficult, ITV wants to use our platform and reach to encourage more healthy choices, and we're so pleased Sky and Channel 4 are on board too. We know The Daily Mile boosts children's mental wellbeing, concentration and self-esteem as well as their physical health so we're excited to be helping as many schools as possible take part
Verica Djurdjevic, Chief Revenue Officer, Channel 4 said: The past school year has been really tough and means this initiative is more important than ever for the growing number of children benefitting from the boost to both their physical and mental health. It's a great example of the positive impact broadcaster collaboration is delivering.
Fiona Ball, Group Director, Bigger Picture, Sky said:
We're delighted to partner with ITV, STV and Channel 4 once again to support The Daily Mile's work to encourage children across the country to make choices that will support their physical and mental health. At Sky, we believe in using our reach for good and want to provide young people of all backgrounds a voice and support a better future for themselves and society.
Founder of The Daily Mile, Elaine Wyllie MBE, said:
Thank you to ITV, STV, Sky, Channel 4. Their help to raise awareness of the benefits of The Daily Mile is so important. It's been brilliant to see children returning to school and back to The Daily Mile. They are all having fun together outdoors and staying fit in a way that comes naturally to them. We want to help schools as they do a great job of supporting children to be happier and more physically active - this has never been as important as it is now.
Teachers and parents are encouraged to visit www.thedailymile.co.uk for further information on how they can participate in The Daily Mile safely and in accordance with the latest Government guidelines.
ITV's investment in the importance of children's mental and physical health extends across other initiatives including Britain Get Talking and Eat Them To Defeat Them.
[end]
Note to editors
The Daily Mile
The Daily Mile is simple - but can be transformational to children's health and wellbeing. It involves classes heading outside to jog or run around the school grounds for 15-minutes every day, at whatever pace suits the child best. It gets children active with their friends and teachers and refreshed for further learning. The Daily Mile is free, fun and fits in the school day easily.
A growing network of academic research continues to highlight the many benefits of regular participation in The Daily Mile for children's physical and mental health and their learning. In 2018 research findings from the Universities of Stirling and Edinburgh urged policymakers to consider introducing The Daily Mile to improve the health and fitness of schoolchildren. It confirmed that the initiative boosts activity levels in class and improves fitness and body composition. To continue to explore the impact of The Daily Mile on children's physical health and educational attainment The Daily Mile has partnered with Imperial College London to undertake a three-year scientific study.
Though named The Daily Mile (as children tend to average running a mile in the 15-minutes), the distance isn't compulsory, and the ethos of the scheme is of inclusivity, enjoyment, and self-improvement over time. The Daily Mile is intended to help all children, no matter their age, ability or personal circumstances, enjoy getting active every day - getting fitter and healthier now, but also developing healthy habits for a lifetime.
About ITV Social Purpose:
ITV is More Than TV. We connect with millions of people every day, make content they cant get enough of, and reflect and shape the world we live in and we do all of this through the power of creativity.
Reflecting and shaping the world we live in gives us a great opportunity: to change ITV for better, and to use our content to reach and inspire positive change in the wider world. This is ITVs Social
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
16/04/2024
If there remains any doubt that the cloud and artificial intelligence are transforming the workflows that drive the Media & Entertainment (M&E) industry, Amazon...
16/04/2024
Evan Jacobs, VP Finishing & Stereo at Marvel Studios, cautioned not to downplay the home entertainment environment too much, noting that it's now hard to bu...
16/04/2024
The age of streaming the opportunity for different viewing habits for many. Entire seasons could be binged whenever you had the time to spare and didn't m...
16/04/2024
LAS VEGAS During a press conference at the NAB Show, ARRI unveiled its ALEXA 35 Live - Multicam System, which is designed to bring the cinematic image quality o...
16/04/2024
ROXi announced that it has partnered with Pearl TV and major U.S. broadcasters to deploy ROXi's FastStream-powered interactive TV channels on the broadcaste...
16/04/2024
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That's an increase of more than six hours in 2020, ...
16/04/2024
Lawo and Waves Audio have announced that the Waves SuperRack LiveBox hardware server being displayed at the 2024 NAB Show is fully compatible with Lawo's mc...
16/04/2024
At the 2024 NAB Show, Riedel Communications has unveiled its expanded RiCapture ingest solutions line with the addition of RiCapture i8, i44, and i84. Complemen...
16/04/2024
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
16/04/2024
The Prismatic Company Debuts Strategy for New LightWeave Platform for the Creato...
16/04/2024
Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Op...
16/04/2024
Paramount Plus has ordered a fourth season of Star Trek: Strange New Worlds, and said the fifth season of Star Trek: Lower Decks will be the final one. Season f...
16/04/2024
Sinclair said that it launched Broadspan, a datacasting platform based on the new ATSC 3.0 broadcast technology....
16/04/2024
LAS VEGAS Byron Allen, founder, chairman and CEO of Allen Media Group, spoke about his bid to acquire Paramount Global at NAB Show April 14. Allen called Para...
16/04/2024
Major station owners are bringing interactivity to broadcast, hoping that will convince consumers particularly younger ones obsessed with TikTok to buy new ...
15/04/2024
(Robin Marshall/Shutterstock for Sundance Film Festival)...
15/04/2024
LONDONDERRY, N.H., April 15, 2024 - L3Harris Technologies (NYSE:LHX) received a $256 million order from the U.S. Army for continued production of the Enhanced N...
15/04/2024
Montreal, Canada - April 15, 2024 - Grass Valley, a pioneer in live production s...
15/04/2024
NEW YORK In a major step forward in the broadcast industry's move to ATSC 3.0, NBCUniversal announced that it is launching personalized broadcast experience...
15/04/2024
LAS VEGAS Ross Video has announced an agreement to acquire Bannister Lake Software (BL Soft), a 31-year old Cambridge, Ontario-based provider of data-driven bro...
15/04/2024
Panasonic has revealed some of its technology that will be used for the broadcast of this summer's Olympic Games and Paralympics in Paris....
15/04/2024
Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflo...
15/04/2024
Zaxcom NAB Preview - Zaxcom's ZaxConvert Software is Now More Versatile & 10...
15/04/2024
Blackmagic Design Announces New Blackmagic PYXIS 6K
Brie Clayton April 15, 2024
0 Comments
Advanced digital film camera in an incredibly versatile des...
15/04/2024
SmallHD's Free PageOS 6 Update Adds Powerful New Capabilities to All Current...
15/04/2024
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
15/04/2024
CBS's daytime panel talk show The Talk will end its run with a shortened 15th season, concluding the show in December, CBS confirmed Friday....
15/04/2024
Season four of Cesar Millan: Better Human Better Dog starts on Nat Geo Friday, A...
15/04/2024
In a notable leap forward for broadcasters planning to monetize their NextGen TV broadcasts, Sinclair has announced the launch of its Broadspan datacasting pl...
15/04/2024
Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in part...
15/04/2024
Sustainability was one of the big topics at NAB Show last year, and this year the topic has matured within a media environment during technological and regulato...
15/04/2024
The cloud has offered significant on-demand availability for data storage without direct active management by the user. Increasingly, however, it isn't just...
15/04/2024
At first glance, it might seem a bit odd that the 2024 NAB Show is rolling out a new feature dubbed the Creator Lab....
15/04/2024
As the media and entertainment industry meets again in Las Vegas, NAB Show kicks off the beginning of its second century. Organizers describe an agenda suited t...
15/04/2024
Celebrating its 60th Anniversary this year, Ikegami USA will introduce four new additions to its range of broadcast-quality production equipment at the 2024 NAB...
15/04/2024
Digital Anarchy Debuts Major Update to its AI-Driven Digital Makeup and Skin Ret...
15/04/2024
Grass Valley Showcases Industry-Leading Innovations and Continued Growth Milesto...
15/04/2024
Hitachi Kokusai Demonstrates ST 2110 Studio Production Workflow
Brie Clayton April 14, 2024
0 Comments
To be shown at NAB Show 2024, new Interface Kit...
15/04/2024
Pebble Collaborates with NVIDIA to Bring PRIMA - Pebble's State-of-the-Art S...
15/04/2024
Need a summer job? Love baseball? Interested in finding out about a career in sports management, food service, hospitality and more? The Greenville Yard Gnomes ...
15/04/2024
Tonight on House of Zwide: Isaac asks Bra Zakes for help with any information he...
15/04/2024
Tonight on Skeem Saam: Phomolo threatens Pretty in an attempt to save LehasaDon't miss Monday, 15 April's riveting episode of South African soapie Skeem...
15/04/2024
Tonight on Scandal: Dintle turns to an old friend to assist with her missionDon't miss Monday, 15 April's riveting episode of South African soapie Scand...
15/04/2024
Christianity: Four people who claimed to be JesusChristianity is one of the world's dominant religions, with more than 80% of South Africans following this ...
15/04/2024
House of Zwide: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.
