
Erling Hedkvist, sales and business development at manifold technologies, takes a look at some of the main misconceptions about moving to the cloud, and how Field-Programmable Gate Arrays can help broadcasters embrace a future that marries on-demand capabilities with energy efficiency
By Contributor
Published: August 31, 2023
Erling Hedkvist, sales and business development at manifold technologies, takes a look at some of the main misconceptions about moving to the cloud, and how Field-Programmable Gate Arrays can help broadcasters embrace a future that marries on-demand capabilities with energy efficiency
target=_blank title=Share on LinkedIn class=share-linkedin>
In the ever-evolving landscape of technology, certain misconceptions can sometimes hinder the full potential of innovative solutions. One such misconception revolves around the term virtualisation, often narrowly associated with cloud computing and CPU/GPU-based processing.
However, the truth is that hardware virtualisation, as a concept, goes beyond these realms and describes an abstraction of underlying hardware that spans a multitude of computing technologies, be it CPUs, Field-Programmable Gate Arrays (FPGAs), or GPUs. This article delves into the multifaceted world of virtualisation, dispelling myths and exploring the intersections of technology, efficiency, and environmental responsibility.
Misconception 1: Cloud-centric virtualisation When many hear the term virtualisation, their minds often jump to the cloud-a virtual realm where computational tasks are performed using remote servers. While cloud computing is undoubtedly a significant application of virtualisation, it's essential to recognise that it isn't confined to the cloud. At its core, hardware virtualisation involves abstracting the hardware itself, hiding the physical characteristics of the computing platform and allowing for an application to seamlessly operate across a number of host machines with the help of a hypervisor. This concept holds true across different hardware technologies, whether it's CPUs, FPGAs, or GPUs.
Broadening the horizons of virtualisation Imagine a scenario where the same level of hardware abstraction that powers cloud computing is applied to other hardware technologies. This opens doors to enhanced flexibility and scalability across industries. For instance, in the context of broadcast technology, such as that developed by manifold technologies, virtualisation can lead to efficient resource allocation, flexible and automated workflows, and streamlined operations. It's crucial to break free from the misconception that virtualisation is solely about the cloud; it's about leveraging the power of abstraction across the technological spectrum.
Misconception 2: The green cloud' The allure of the cloud's environmental benefits is hard to ignore. The idea that workloads can be spun up or down on demand, minimising energy consumption, seems like a step towards a greener future. However, there's a caveat that often goes unnoticed. Most cloud services rely heavily on CPU-based processing, which consumes significantly more power compared to other technologies, such as FPGAs. The assumption that shifting to the cloud inherently reduces carbon footprint neglects the energy-intensive nature of CPU-driven workflows.
Energy efficiency and processing dynamics Herein lies the conundrum: environmental consciousness and computational efficiency are not always aligned. While the cloud's on-demand nature is beneficial, it's equally vital to consider the energy demands of the technologies underpinning these services. Enter FPGAs-an alternative that combines the benefits of on-demand functionality while being up to 20x more power efficient than CPU-based processing. Broadcasters and technology providers, like manifold technologies, can harness FPGA-based virtualisation to achieve the best of both worlds: reduced power consumption without compromising the performance for broadcast live production workflows.
The quest for ideal solutions Efficiency and effectiveness are the cornerstones of technological progress. The pursuit of an ideal solution involves finding the sweet spot between on-demand functionality and processing efficiency. As FPGAs demonstrate their prowess in energy-efficient processing, the industry can recalibrate its focus. The synergy between virtualisation and FPGA technology can redefine how broadcasting, business development, and environmental responsibility intersect. This marriage of abstraction and efficiency paves the way for unprecedented innovation in live production broadcast technology.
Shaping the future: From misconceptions to reality In conclusion, hardware virtualisation is a concept that transcends the confines of cloud computing and CPU/GPU processing. It is the art of abstracting all types of hardware to achieve greater efficiency and flexibility. As we navigate the intricacies of technology and environmental responsibility, it's imperative to critically assess the underlying assumptions. Shifting towards greener practices demands a holistic understanding of the energy dynamics inherent in various hardware technologies. By embracing FPGA-based virtualisation, industries like live production broadcasting can embrace a future that marries on-demand capabilities with energy efficiency, ultimately driving progress and redefining possibilities.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
29/04/2026
It was a delicate job in a 150-year-old venue laden with traditions. Begun at th...
29/04/2026
In annual event, the league gives startup companies the opportunity to prove the...
29/04/2026
Panel discussions, networking, and a facility tour will take place in the renova...
29/04/2026
(L-R) Derek Drescher, Coss Marte, and Syretta Wright have each other's backs. (Micheal Hurcomb/Shutterstock for Sundance Film Festival)
By Veronika Lee Cla...
29/04/2026
Combines EQ and harmonic distortion
Techivation's latest release is a simple EQ designed to offer quick control over a source's overall tonal balanc...
29/04/2026
Two new MPE controllers announced
Expressive E caused quite a stir when they released the Osmose, making the sort of expression that was once reserved for p...
29/04/2026
New modules & enhanced machine-learning
The latest version of iZotope's flagship restoration suite is now available, and now offers over 50 tools design...
29/04/2026
Surgeon Dr Jasmina Kevric wins 2026 Les Murray Award
29 April, 2026
Media releases
Australia for UNHCR and SBS are proud to announce that Dr Jasmina Kevric...
29/04/2026
Some people stumble into their passion. Julissa Padilla walked straight into a film vault. For her, entertainment was never just about the movies themselves. It...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
29/04/2026
nxtedition is bringing its range of consolidated production tools to MPTS 2026, with new developments spanning transcription, editing, graphics and AI-assisted ...
29/04/2026
Quortex Switch to boost the streaming experience for Telxius customers, reaching millions of viewers worldwide
Synamedia and Telxius, the leading global connec...
29/04/2026
freispace, the leading ERP-as-a-Service platform for media and entertainment production, and Projective, a leading provider of post-production collaboration tec...
29/04/2026
DHD reports strong interest in its broadcast audio product range, exhibited at the April 19th-22nd NAB Show in Las Vegas. The event attracted a claimed 58,000 a...
29/04/2026
Student Spotlight: Alan Catz The Argentine film and game composer talks about working on League of Legends, receiving Berklee's BMI Award, and the lifelon...
29/04/2026
Jay Jennings Builds the Worlds You Hear on Screen The supervising sound designer behind A Minecraft Movie, The Meg, Letters from Iwo Jima, and dozens of other...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
29 Apr 2026
VEON and Kyivstar Fulfill Commitment to Invest USD 1 Billion in Ukr...
29/04/2026
Rhod Gilbert, Harriet Kemsley, Kae Kurd, Sara Pascoe and Vicki Pattison to take part in brand new series on free streaming service U
London, 29th April 2026: F...
29/04/2026
Wednesday 29 April 2026
Katie Price: Nothing to Hide, a Sky Original documentar...
29/04/2026
Re-examining the case of Ellie Williams and the wider story of grooming in the town of BarrowWednesday 29 April 2026
Sky announces upcoming documentary series ...
29/04/2026
Wednesday 29 April 2026
Jennifer Garner to lead an all-star cast in new Sky Exc...
29/04/2026
Back to All News
SUPERNOVA: GENESIS Reached a Peak Audience of More Than 6.5 Mi...
29/04/2026
Students and staff from Hills Road Sixth Form College in Cambridge ran a 4.5km course around the roads of Cambridge as part of their annual programme of sustain...
29/04/2026
The Dawn Chorus airs Sunday 3 May from midnight to 7am on RT Radio 1 and RT ly...
29/04/2026
Jin-Quan Yu elected to the National Academy of Sciences Yu is recognized for his pioneering work in synthetic organic chemistry.
April 28, 2026
LA JOLLA, CA S...
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...
28/04/2026
The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...
28/04/2026
The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...
28/04/2026
Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...
28/04/2026
Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...
28/04/2026
Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...
28/04/2026
Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...
28/04/2026
Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...
28/04/2026
Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...
28/04/2026
The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...
28/04/2026
The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...
28/04/2026
The 2026 NAB Show is in the books and the show once again served up a cavalcade ...
28/04/2026
Gray Media and RAJ Sports have announced Rose City SportsNet (RCSN), a new netwo...
28/04/2026
Today, we announced our First Quarter 2026 earnings, starting the Year of Raising Ambition with strong momentum across the business and continued innovation acr...