Nielsen has announced results from a co-viewing pilot program covering February's top live televised events. The pilot found an average 4.19% lift in total viewers across the Super Bowl LX, Olympics Opening Ceremony, NBA All-Star Game, Daytona 500, Olympics Closing Ceremony, Olympics Men's Hockey Gold Medal Game, and State of the Union Address.
The co-viewing results from the pilot will not be included in final Big Data + Panel ratings for Nielsen clients and will not be used as currency that advertisers transact on. Nielsen plans to incorporate the co-viewing methodology into currency measurement for the 2026/2027 TV season.
The co-viewing enhancement adds panelists using wearable devices inside the home, which were not previously applied to co-viewing modeling.
Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change, says Karthik Rao, CEO, Nielsen. In the past year alone we've made continued enhancements to our ratings to better reflect the power of live TV in reaching massive audiences.
Nielsen will continue sharing co-viewing impact data with clients throughout the year. More detailed demographic data from the pilot has been made available directly to clients.
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Nielsen has announced results from a co-viewing pilot program covering February's top live televised events. The pilot found an average 4.19% lift in total viewers across the Super Bowl LX, Olympics Opening Ceremony, NBA All-Star Game, Daytona 500, Olympics Closing Ceremony, Olympics Men's Hockey Gold Medal Game, and State of the Union Address.
