INSTAX SQUARE SQ10 - THE FIRST SQUARE FORMAT HYBRID INSTANT CAMERA

16/06/2017

INSTAX SQUARE SQ10 - THE FIRST SQUARE FORMAT HYBRID INSTANT CAMERA Synergy of digital imaging technology and the existing instax system enables greatly improved photographic image quality and image editing / processing before printing

19.04.2017

FUJIFILM Corporation (President: Kenji Sukeno) today announced that it will release the instax SQUARE SQ10 ("SQ 10" ), the first hybrid instant camera with the new square format film "instax SQUARE Film" on May 19, 2017. The SQ 10 is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, which enables greatly improved photographic image quality and image editing / processing before printing. This new system takes the image quality of instax to the next level and allows photographers to add a creative, artful edge to their photography with intuitive interface designed especially for the SQ10.

Seeing an opportunity to provide photographers with more occasions than ever to use instant cameras equipped with new technologies, Fujifilm decided to create a brand new device fully dedicated to the SQUARE format. The improved image-capturing functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 will now allow photographers to effortlessly capture a wealth of different scenes with perfect control.

Highlights of the instax SQUARE SQ10 1. Improved image quality that transforms the everyday into a work of art

The SQ10 is the first instax camera to be equipped with a digital image sensor and image processing technology. These technologies enhance the camera's ability to take brighter photos in low-light conditions (e.g. indoor and night scenes) and close-up shots from a distance of up to 10 cm with new functions such as automatic exposure control, human detection, and auto-focus.

2. Creative photographic expression with various image editing features

A dynamic range of photographic expression is made possible by combining the three main functions of the ten striking filters with different effects, the dramatic vignette control which can adjust the light intensity at the periphery of the image, and brightness adjustment. Users can either set the functions to be used in advance or after shooting.

3. Easy-to-use and intuitive user interface

The integrated operation dial and buttons on the back of the camera, and the graphic interface which directly displays the image editing status in the LCD monitor enable the SQ10 to realize simple and intuitive operability throughout editing, processing and printing.

Since instax cameras were originally launched in 1998, they have proved extremely popular with users all over the world, with cumulative shipment volumes reaching over 25 million units. This has made instax the leader of the world's instant photography market over the past several years.

Fujifilm is committed to offering new products and services that meet various consumer needs by leveraging innovative technological advancements. The company is also dedicated to enhancing the enjoyment of photography worldwide, and encouraging users to experience the value of shooting, preserving, displaying and gifting photo images that deliver the message of enrich your life with photographs.

Main Features 1. "instax SQUARE SQ 10"

High photographic image quality driven by a heady mix of digital imaging technology and the existing instax system

The SQ10 is the first camera in the instax series to be equipped with the newly developed hybrid instax system -- a digital image sensor and image processing technology integrated with the existing instax system. These technologies enhance the ability of the SQ10 to take brighter photos in low-light conditions (e.g. indoor and night scenes) and close-up shots from a distance of up to 10 cm with new functions such as automatic exposure control, human detection, and auto-focus.

Night scene Close-up shot

Simple operation with LCD monitor, operation dial and buttons on the back of the camera.

Three buttons arranged at the top of the operation dial correspond to the main functions - ten different filters, vignette control, and brightness adjustment. Results of all operations throughout the composition of shooting, editing / processing and printing are displayed on the LCD monitor. This new interface enables photographers to edit and processphotos with a simple and intuitive operation. Photographers may also choose to select and edit (e.g. zooming and cropping) the image before printing. This is a particularly useful when sharing multiple prints with a number of people.

Back of the camera

Selecting the image

Printing

Various shooting modes and creative image processing functions to fully express the attractions of square format photos

Ten different color filters and saturation, dramatic vignette effect that can adjust the light intensity of the peripheral portion of the image and brightness adjustment -- these are thethree main functions of the SQ10, and enable users to incorporate an artistic aspect into their photography. Filters are an excellent tool that allow users to enhance the saturation oradd a retro or vintage feel to the photograph.

The vignette effect is especially well-suited to portraits or still life images as it highlights photographic subject at the center of the photo. The SQ10 also features special shooting modes such as double exposure that can overlap two images onto one film by pushing the shutter twice, while the bulb exposure( *1) function is useful for night scenes and light marks.

*1 With the bulb exposure function, the shutter is kept open while the shutter button is pressed. This allows weak light to be captured on film in dark places.

Double Exposure

Bulb mode

Filter (10 effects)

Cornelius

Monochrome

Luna

Immerse

Amber

Marmalade

M

LINK:	https://www.fujifilm.eu/uk/news/article/instax-square-sq10-the-first-s...
	See more stories from fujifilm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026