INSTAX SQUARE SQ10 - THE FIRST SQUARE FORMAT HYBRID INSTANT CAMERA Synergy of digital imaging technology and the existing instax system enables greatly improved photographic image quality and image editing / processing before printing
19.04.2017
FUJIFILM Corporation (President: Kenji Sukeno) today announced that it will release the instax SQUARE SQ10 ("SQ 10" ), the first hybrid instant camera with the new square format film "instax SQUARE Film" on May 19, 2017. The SQ 10 is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, which enables greatly improved photographic image quality and image editing / processing before printing. This new system takes the image quality of instax to the next level and allows photographers to add a creative, artful edge to their photography with intuitive interface designed especially for the SQ10.
Seeing an opportunity to provide photographers with more occasions than ever to use instant cameras equipped with new technologies, Fujifilm decided to create a brand new device fully dedicated to the SQUARE format. The improved image-capturing functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 will now allow photographers to effortlessly capture a wealth of different scenes with perfect control.
Highlights of the instax SQUARE SQ10 1. Improved image quality that transforms the everyday into a work of art
The SQ10 is the first instax camera to be equipped with a digital image sensor and image processing technology. These technologies enhance the camera's ability to take brighter photos in low-light conditions (e.g. indoor and night scenes) and close-up shots from a distance of up to 10 cm with new functions such as automatic exposure control, human detection, and auto-focus.
2. Creative photographic expression with various image editing features
A dynamic range of photographic expression is made possible by combining the three main functions of the ten striking filters with different effects, the dramatic vignette control which can adjust the light intensity at the periphery of the image, and brightness adjustment. Users can either set the functions to be used in advance or after shooting.
3. Easy-to-use and intuitive user interface
The integrated operation dial and buttons on the back of the camera, and the graphic interface which directly displays the image editing status in the LCD monitor enable the SQ10 to realize simple and intuitive operability throughout editing, processing and printing.
Since instax cameras were originally launched in 1998, they have proved extremely popular with users all over the world, with cumulative shipment volumes reaching over 25 million units. This has made instax the leader of the world's instant photography market over the past several years.
Fujifilm is committed to offering new products and services that meet various consumer needs by leveraging innovative technological advancements. The company is also dedicated to enhancing the enjoyment of photography worldwide, and encouraging users to experience the value of shooting, preserving, displaying and gifting photo images that deliver the message of enrich your life with photographs.
Main Features 1. "instax SQUARE SQ 10"
High photographic image quality driven by a heady mix of digital imaging technology and the existing instax system
The SQ10 is the first camera in the instax series to be equipped with the newly developed hybrid instax system -- a digital image sensor and image processing technology integrated with the existing instax system. These technologies enhance the ability of the SQ10 to take brighter photos in low-light conditions (e.g. indoor and night scenes) and close-up shots from a distance of up to 10 cm with new functions such as automatic exposure control, human detection, and auto-focus.
Night scene Close-up shot
Simple operation with LCD monitor, operation dial and buttons on the back of the camera.
Three buttons arranged at the top of the operation dial correspond to the main functions - ten different filters, vignette control, and brightness adjustment. Results of all operations throughout the composition of shooting, editing / processing and printing are displayed on the LCD monitor. This new interface enables photographers to edit and processphotos with a simple and intuitive operation. Photographers may also choose to select and edit (e.g. zooming and cropping) the image before printing. This is a particularly useful when sharing multiple prints with a number of people.
Back of the camera
Selecting the image
Printing
Various shooting modes and creative image processing functions to fully express the attractions of square format photos
Ten different color filters and saturation, dramatic vignette effect that can adjust the light intensity of the peripheral portion of the image and brightness adjustment -- these are thethree main functions of the SQ10, and enable users to incorporate an artistic aspect into their photography. Filters are an excellent tool that allow users to enhance the saturation oradd a retro or vintage feel to the photograph.
The vignette effect is especially well-suited to portraits or still life images as it highlights photographic subject at the center of the photo. The SQ10 also features special shooting modes such as double exposure that can overlap two images onto one film by pushing the shutter twice, while the bulb exposure( *1) function is useful for night scenes and light marks.
*1 With the bulb exposure function, the shutter is kept open while the shutter button is pressed. This allows weak light to be captured on film in dark places.
Double Exposure
Bulb mode
Filter (10 effects)
Cornelius
Monochrome
Luna
Immerse
Amber
Marmalade
M
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INSTAX SQUARE SQ10 - THE FIRST SQUARE FORMAT HYBRID INSTANT CAMERA Synergy of digital imaging technology and the existing instax system enables greatly improved photographic image quality and image editing / processing before printing 
