Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
By Contributor
Published: October 22, 2020
Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
target=_blank title=Share on LinkedIn class=share-linkedin> Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
https://www.tvbeurope.com/production-post/how-ai-can-transform-tv title=Share via Email class=share-email>
The evolution of the broadcasting industry continues to gather pace. In recent years, we have seen a huge number of changes in the way that media is produced, owned and distributed. The recent impact of the pandemic is yet another societal transformation which affects viewers' behaviour and preferences.
Although viewing demand is at an all-time high, requirements for production are also increasing. Media organisations need to walk the fine line between developing the right volume of content and keeping budgets under control in a competitive industry. Utilising existing archives and ensuring production efficiency will be crucial for a sustainable future in TV, and many content creators are looking to AI solutions to help achieve this.
Not only do organisations need to develop more content, they also need to make sure it meets audience expectations in order to maximise ROI. When it comes to delivering tailored content, AI is a great tool. However, in order to use AI effectively, we need to take a step back and look at the complexity of consumer demand in more detail.
Great Expectations Years ago, consumers were resolved to flick through a handful of channels and watch whatever was available to them. As the proliferation of choice grew so did expectations. The more items on the menu, the more consumers began to expect options which exactly suited their tastes.
As media companies develop more variety to meet the collective demands of their audience, consumers crave a simple set of options which are specific to them. On the surface it seems that consumers are pushing for more and more choice. But in fact, on an individual level what's happening is the opposite. Consumers are searching for more and more simplicity. As expectations rise alongside content options, audiences are becoming frustrated by the volume of choice and the negative effect this has on ease of use.
Consumers are turning to Connected TV (CTV) to deliver all of their favourite content in one place. A Nielsen report found that in the US, CTV usage remains well above pre-Covid-19 levels . CTV provides unprecedented insights into consumer viewing habits, and access to a range of content is a key factor in providing rich data.
AI is Changing Production Collectively we have more information on viewer's preferences than ever, but the challenge is utilising this information effectively. To revisit the menu analogy, an ideal result would be a tasting menu so bespoke it tailors flavours to each palette. In order to maximise engagement, content creators are certainly going to need some help in the kitchen.
Data is already moving back along the production chain to influence the type of content that media companies invest in producing. In future we are likely to see this process speed up. An audience can no longer be seen as a homogenous group and managing diversity within demographics will be vital for the future of content development.
The ability to track factors such as popularity, frequency and engagement are crucial to the long-term success of the broadcasting industry. As AI becomes more sophisticated, it will identify and predict what an audience wants more accurately. Leading to more and more production directed by viewing tastes.
Recent advances move beyond simply defining a genre. AI-based media management solutions can identify the emotions in a piece of content and tag it accordingly. It's now possible to take mood into account, building a profile which responds to the way viewing habits change with an individual's emotions.
Maximising Asset Management With audience reactions, emotions and preferences leading the charge in content development, understanding and utilising media archives has never been more important. Many media organisations are integrating AI frameworks into huge, existing content libraries. AI metadata tagging makes valuable legacy assets highly searchable, without the need for time consuming manual tagging.
The speed at which information is disseminated means that broadcasters need to access content quicker than ever. Smart media management users can access ingested assets with pin-point accuracy. Short clips can be isolated from thousands of hours of footage within minutes, rather than days of manual searching. This is especially relevant for the 24-hour news cycle, where broadcasters need to respond to rapidly changing events with footage related to the story.
Some established broadcasters have delayed the transition to new asset management solutions and now find themselves on the back foot when it comes to utilising archived content. This is particularly pertinent within the current climate, given the types of production that can realistically be achieved with social distancing constraints in place. Throughout the pandemic, media organisations which had the ability to pull relevant content from their archives have been ahead of the curve when reacting to empty schedules.
Managing post production workflows is another area in which AI can make repetitive tasks more efficient. By automating editing workflows, post production teams can manage projects more effectively. Rather than waiting for assets, they can
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
05 Jun 2026
VEON's Kyivstar to Expand Digital Mobility Ecosystem with Acqui...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
RT confirms multi-channel and free to air coverage of the expanded tournament with enhanced digital features and the return of Total Football for young fans
S...
03/06/2026
03 Jun 2026
VEON to Release 2Q26 Earnings on July 31, 2026 Dubai and New York, June 3, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON or t...
03/06/2026
RT has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026 coverage.
The sponsorship, brokered by Dentsu, will see Heineken 0....
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...
02/06/2026
Launched alongside Go Green sale extension
McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...
02/06/2026
Create custom tools for Ableton Live 12 Suite
Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...
02/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
02/06/2026
Plus UAD Half Yearly Sale now live
The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
02 Jun 2026
VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...
02/06/2026
Praise for series three:
The Times - sun-dappled pleasure
The Daily Mail - The Homes Counties' Charlie's Angels
The Sun - 4* this [is an] enjoya...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
