Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
By Contributor
Published: October 22, 2020
Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
target=_blank title=Share on LinkedIn class=share-linkedin> Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
https://www.tvbeurope.com/production-post/how-ai-can-transform-tv title=Share via Email class=share-email>
The evolution of the broadcasting industry continues to gather pace. In recent years, we have seen a huge number of changes in the way that media is produced, owned and distributed. The recent impact of the pandemic is yet another societal transformation which affects viewers' behaviour and preferences.
Although viewing demand is at an all-time high, requirements for production are also increasing. Media organisations need to walk the fine line between developing the right volume of content and keeping budgets under control in a competitive industry. Utilising existing archives and ensuring production efficiency will be crucial for a sustainable future in TV, and many content creators are looking to AI solutions to help achieve this.
Not only do organisations need to develop more content, they also need to make sure it meets audience expectations in order to maximise ROI. When it comes to delivering tailored content, AI is a great tool. However, in order to use AI effectively, we need to take a step back and look at the complexity of consumer demand in more detail.
Great Expectations Years ago, consumers were resolved to flick through a handful of channels and watch whatever was available to them. As the proliferation of choice grew so did expectations. The more items on the menu, the more consumers began to expect options which exactly suited their tastes.
As media companies develop more variety to meet the collective demands of their audience, consumers crave a simple set of options which are specific to them. On the surface it seems that consumers are pushing for more and more choice. But in fact, on an individual level what's happening is the opposite. Consumers are searching for more and more simplicity. As expectations rise alongside content options, audiences are becoming frustrated by the volume of choice and the negative effect this has on ease of use.
Consumers are turning to Connected TV (CTV) to deliver all of their favourite content in one place. A Nielsen report found that in the US, CTV usage remains well above pre-Covid-19 levels . CTV provides unprecedented insights into consumer viewing habits, and access to a range of content is a key factor in providing rich data.
AI is Changing Production Collectively we have more information on viewer's preferences than ever, but the challenge is utilising this information effectively. To revisit the menu analogy, an ideal result would be a tasting menu so bespoke it tailors flavours to each palette. In order to maximise engagement, content creators are certainly going to need some help in the kitchen.
Data is already moving back along the production chain to influence the type of content that media companies invest in producing. In future we are likely to see this process speed up. An audience can no longer be seen as a homogenous group and managing diversity within demographics will be vital for the future of content development.
The ability to track factors such as popularity, frequency and engagement are crucial to the long-term success of the broadcasting industry. As AI becomes more sophisticated, it will identify and predict what an audience wants more accurately. Leading to more and more production directed by viewing tastes.
Recent advances move beyond simply defining a genre. AI-based media management solutions can identify the emotions in a piece of content and tag it accordingly. It's now possible to take mood into account, building a profile which responds to the way viewing habits change with an individual's emotions.
Maximising Asset Management With audience reactions, emotions and preferences leading the charge in content development, understanding and utilising media archives has never been more important. Many media organisations are integrating AI frameworks into huge, existing content libraries. AI metadata tagging makes valuable legacy assets highly searchable, without the need for time consuming manual tagging.
The speed at which information is disseminated means that broadcasters need to access content quicker than ever. Smart media management users can access ingested assets with pin-point accuracy. Short clips can be isolated from thousands of hours of footage within minutes, rather than days of manual searching. This is especially relevant for the 24-hour news cycle, where broadcasters need to respond to rapidly changing events with footage related to the story.
Some established broadcasters have delayed the transition to new asset management solutions and now find themselves on the back foot when it comes to utilising archived content. This is particularly pertinent within the current climate, given the types of production that can realistically be achieved with social distancing constraints in place. Throughout the pandemic, media organisations which had the ability to pull relevant content from their archives have been ahead of the curve when reacting to empty schedules.
Managing post production workflows is another area in which AI can make repetitive tasks more efficient. By automating editing workflows, post production teams can manage projects more effectively. Rather than waiting for assets, they can
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...
02/06/2026
Launched alongside Go Green sale extension
McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...
02/06/2026
Create custom tools for Ableton Live 12 Suite
Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...
02/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
02/06/2026
Plus UAD Half Yearly Sale now live
The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
02 Jun 2026
VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...
02/06/2026
Praise for series three:
The Times - sun-dappled pleasure
The Daily Mail - The Homes Counties' Charlie's Angels
The Sun - 4* this [is an] enjoya...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
cetecom advanced certifies Rohde & Schwarz test solution for hybrid and Next Gen...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
A little refresh can go a long way. We've been making behind-the-scenes upda...
28/05/2026
Since early last year, our quarterly Creator Milestone Awards have celebrated podcasts from around the world that hit major streaming milestones on Spotify. Tod...
28/05/2026
New software-based MIDI multi-clock announced
Rapid Flow have just announced the launch of a new MIDI utility plug-in that aims to solve one of the most per...
28/05/2026
Company introduce most affordable interface yet
SSL's range of audio interfaces has just gained its latest, and smallest member, the SSL 1. Designed to ...
28/05/2026
New compact drum machine & sampler announced
The latest instrument from Sonicware sees the company kick off an all-new Deconstruct series with a compact dru...
28/05/2026
Hellenic Civil Aviation Authority modernizes nationwide ATC voice communications...
28/05/2026
Comscore Announces Appointment of Matt McLaughlin as Chief Executive OfficerJon Carpenter to remain as Senior Advisor to the Board and CEO
Global business lead...
28/05/2026
Wuppertal May 28, 2026
Berliner Ensemble Upgrades Backstage Infrastructure With Riedel Stage SystemsRiedel Communications today announced that Berliner Ensemb...
28/05/2026
Harmonic's Software-Based XOS Advanced Media Processor Powers Cost-Efficient 24/7 Channel Origination and Direct-to-Consumer Delivery
SAN JOSE, Calif. - M...
28/05/2026
RT presents Wild Conamara, a two-part natural history documentary that brings a...
27/05/2026
Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...
Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
