Premire: actors and directors unite to support Les Toiles Enchantes

Premi re: 21 actors and directors unite to support Les Toiles Enchant es Mathieu Amalric, Nathalie Baye, Sandrine Bonnaire, lodie Bouchez, Alain Chabat, Jamel Debbouze, Catherine Deneuve, Emmanuelle Devos, Jean Dujardin, Xavier Giannoli, Isabelle Huppert, Sandrine Kiberlain, Claude Lelouch, Vincent Lindon, Beno t Magimel, Chiara Mastroianni, Tahar Rahim, Charlotte Rampling, Jean Rochefort, Ludivine Sagnier and Marjane Satrapi: 21 actors and directors with close ties to the Cannes Film Festival have gotten involved by autographing the t-shirt sold with Premi re magazine to benefit the Les Toiles Enchant es association. The t-shirt design features the words "Cannes 2013" and the autographs of all 21 artists.

Every year during the Cannes Film Festival, leading film magazine Premi re offers its readers a limited-edition t-shirt, available with the magazine at kiosks exclusively in Cannes and the surrounding region. For the 2013 festival, Premi re* will be donating 1 for each t-shirt sold to Les Toiles Enchant es, which makes dreams come true for hospitalized children by screening current-release films at hospitals and organizing meet-and-greets with talented film artists.

Sandrine Kiberlain, Alain Chabat and Tahar Rahim posed for the poster campaign that will run onsite throughout the entire festival.

A party will also be thrown to celebrate the campaign at the Magnum Cannes Beach Lounge, with generous support from Magnum.

"For me, supporting Les Toiles Enchant es is a way to share these childrens dreams and feelings, and to hopefully give them some happy memories to draw on and the strength to carry on." Tahar Rahim

"For 16 years, since Les Toiles Enchant es was founded, I have always been very moved by peoples support for hospitalized children. One such committed group comprises the 21 artists who generously offered their autographs for the cause, along with Premi re magazine, which is fully supporting our initiatives during the festival. Once again, this is the magic of film at work!" Gisele Tsobanian, founder and director of Les Toiles Enchant es

"The necessary and invaluable work accomplished by Gis le Tsobanians association is very special to us, and Premi re is extremely proud to support Les Toiles Enchant es through this campaign during the Cannes Film Festival. We have been truly humbled by the commitment of this enthusiastic and generous group of 21 talented artists." Mathieu Carratier, editor-in-chief of Premi re

*No. 435 released on May 11 - images available upon request

LINK:	http://www.lagardere.com/press-room/press-releases/press-releases-363....
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