Entering new digital marketing dimensions

Entering new digital marketing dimensions 25/09/2014, arvato Systems with cutting-edge IT solutions at dmexco 2014

Marketing IT at the forefront of success

Powerful solutions for marketing, media, and e-commerce

(arvato Systems) G tersloh -- With a record number of over 30,000 visitors and 800 companies in 60,000 m2 of exhibition space, dmexco 2014 reached a new dimension - entirely in keeping with this years dmexco slogan "Entering New Dimensions". The IT systems integrator arvato Systems was again among the exhibitors, presenting modern, state-of-the-art solutions for marketing, media, and e-commerce to visitors from all over the world.

In arvato's joint booth at dmexco 2014, the leading European event for digital marketing, arvato Systems presented future-oriented IT solutions for marketing, media, and e-commerce. The international IT systems integrator addressed the key challenges of modern real-time communication. With industry-specific demos, arvato Systems showed visitors (whose numbers had grown by 20 percent) how to sustainably strengthen product and media presence with IT solutions. With pinpoint accuracy, the portfolio offered addressed the most pressing exhibition topics. Customers and prospective customers from various industries inquired about content marketing, web management, and conversion optimization as well as about optimal workflows for content creation and campaign management.

Numerous digital marketing issues were discussed at dmexco 2014. The cross-channel integration of advertising media in predominantly digital communication channels using better storytelling was a focal point of interest for our visitors," said Dirk Brinkmann, Head of Marketing Solutions at arvato Systems. Ultimately everyone wants to manage content more efficiently and present it to target groups effectively on all relevant devices. With powerful IT solutions, we support our customers in this challenge."

The feedback from exhibition visitors was clear: Modern high-performance marketing is dependent on IT. Website updates, personalized content with video integration, a new design for a mobile app, or product updates in online shops all depend on IT for fast and effective implementation across all media. With the marketing city portfolio, arvato Systems offers an innovative and proven solution package with a 360-degree approach geared toward the needs of globally networked markets for optimal configuration of corporate strategies, reducing complexity, and maximizing efficiency. Thanks to high-performance software integrated in the business processes, all activities are continuously supported - from planning and preparation to analysis and optimization of content along traditional and digital channels. IT is a strategic success factor for sustainable marketing and communication activities.

About arvato Systems

arvato Systems is a systems integrator with a solid reputation. We not only implement standard software, but also offer tailor-made, industry-specific and individually developed solutions. More than 2,500 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading global BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of planning, operation, systems integration and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table. Our solutions pave the way for your success. www.arvato-systems.com

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