Sony Digital Rapids Pixel Power calrec Sony

OTT 2.0: understanding the importance of interactivity and engagement

02/07/2020

Ian Sharpe, CEO of Promethean TV, writes that broadcasters can take action to make the most out of the changing landscape to engage customers, and build loyalty

By Contributor

Published: July 2, 2020

Ian Sharpe, CEO of Promethean TV, writes that broadcasters can take action to make the most out of the changing landscape to engage customers, and build loyalty

target=_blank title=Share on LinkedIn class=share-linkedin> Ian Sharpe, CEO of Promethean TV, writes that broadcasters can take action to make the most out of the changing landscape to engage customers, and build loyalty

https://www.tvbeurope.com/media-delivery/ott-2-0-understanding-the-importance-of-interactivity-and-engagement title=Share via Email class=share-email>

With the growth of worldwide internet users, changes in consumer viewing habits and improvements in technology, broadcasters are being forced to evolve in an effort to stay competitive. And it's no secret that the future of television and entertainment is OTT. This cord cutting phenomenon has been a major disruptor in the broadcast industry, leading to drastic shifts in the market and new business models. In fact, it has been reported that online streaming service subscriptions have grown from 150 million in 2014 to over 600 million in 2019, with an expected increase to 1.1 billion by 2021.

Locking in with OTT content

With social distancing measures and strict government restrictions, most of us are spending substantial time indoors, making good use of our OTT subscriptions. A recent report released by Nielsen suggests that Stay at Home policies will lead to an almost 60% increase in the amount of content watched by audiences. Online streaming is more essential than ever and global viewing increased by nearly 21% during the first three weeks of March.

The global pandemic has had the biggest disruption on the sports market. Broadcasters were blindsided by the hiatus of almost all televised sporting activities, ranging from the Tokyo Olympics and UEFA Euro 2020, to the annual competitions at Wimbledon. Despite the absence of live sports, the audience's appetite for sporting spectacle remains stronger than ever. As a result, the industry has started to adapt it's strategies in the short term by broadcasting archived and modified content across OTT platforms and streaming channels.

Clearly, the broadcast industry recognises the shift consumers are making to OTT content, now and prior to the coronavirus crisis. But what does this mean for broadcasters in the long term?

Interactive OTT strategies

The broadcast industry is maturing as audience viewing preferences continue to evolve, combined with technology advances. This new OTT 2.0 era is all about interactivity and engagement across digital platforms. A stream no longer has to be a one-way flow of information with a simple touch of a screen, the audience should be able to engage with content and make watching active. With broadcasters experimenting with digitising their content, this can be complemented with audiences having the opportunity to vote in a poll, sign up for a service or provide commentaries. Not only does this encourage longer viewing times, but it also boosts engagement and drives interactivity.

With many people spending more time indoors, there has never been a better time for streaming services to start harvesting audience data, understanding both what they want to watch, and how it can lead to better engagement. Using data to personalise viewing experiences means broadcasters can push relevant and contextual information to help audiences get the best out of their video, tailoring the viewing experience, and keeping consumers coming back for more.

Barcroft Studios launches OTT channel

One in seven OTT households are borrowing' accounts

Freewheel: connected TV beginning to resemble linear

Kicking off sports OTT streaming

Looking at the sports industry specifically, it will be up to broadcasters to create an atmosphere and drive engagement for adrenaline-starved fans, who are watching stadium sports recommence on OTT platforms. We've seen Japanese firm Yamaha create a new smartphone app that will allow fans watching at home to encourage players, with their voices reverberating around the stadium in real time via loudspeakers. The English Premier League has also recently restarted, and Sky Sports is working with EA Sports' FIFA division to create simulated, reactionary crowd noises and chanting, tailored to each specific team.

It is easy to dismiss this kind of experimentation as a gimmick, choosing simulation over common sense. But these new innovations all have something in common; they are focused around harnessing familiar patterns and behaviour to keep spectators coming back for more online content. It's all about human interaction and engagement. Interactivity is at the center of how we move forward with OTT and create the feeling of being up close and personal with the content that audiences love.

The future of OTT

In fact, we are all video streamers now. We are all embracing YouTube and TikTok, Zoom calls and Tweeted news videos. Strategies that deliver User Generated content are the ones most likely to create a buzz, to strike a chord and to go viral. Delivering authentic voices and new talent has always been a staple for TV moguls, and in a world where every bedroom is broadcasting centre it is vital to be able to offer the tools and technology for people to utilise your platform and not a rival's.

With this in mind, there are huge opportunities to capitalise on the demand for digital platforms and boost engagement with viewers. The boom of video streaming and OTT services means broadcasters can get up close and personal with their audiences to create interactive experiences. Not only will this help to fill the gap left from the
LINK: https://www.tvbeurope.com/media-delivery/ott-2-0-understanding-the-imp...
See more stories from tvb

Europe Stories

15/08/2020

Trailer & TX details announced for Sky original comedy Two Weeks To Live

Sky has today released the official trailer for brand new Sky original comedy Two Weeks To Live, and confirmed it will be available on Sky One from 2 September ...

15/08/2020

Introducing the Phantom T1340

Vision Research Introduces Phantom T1340 Four-Megapixel High-Speed Camera Wayne, NJ, August 11, 2020 Vision Research - a leading manufacturer of digital hi...

15/08/2020

Meet Your Maker: Andrew Munt

Welcome to the fourth instalment of Meet Your Maker Q&A! Meet Your Maker is a series of behind-the-scenes videos and blogs that illustrate the wide range of in-...

15/08/2020

Meet Your Maker: Maria Mitchell

Welcome to the fifth instalment of Meet Your Maker Q&A! Meet Your Maker is a series of behind-the-scenes videos and blogs that illustrate the wide range of in-h...

15/08/2020

Overcoming the IP Migration Headache Part One: Identifying the Journey Map

By Tim Pearson, Sr. Director Product Marketing, NAGRA Broadcasters have traditionally had access to and been able to control their own networks. Doing so enabl...

14/08/2020

Darude goes live with Blackmagic Design, Acronis sets sail, and more

Todays round up of tech and product news Blackmagic Design, Sail GP, Acronis and Dalet By Jenny Priestley Published: August 14, 2020 Today's round up o...

14/08/2020

Robe at the #LightSARed Campaign

Robe at the #LightSARed Campaign posted: 14/08/2020 Northcliff Water Tower The South African entertainment industry unified en mass for their August 5th#...

14/08/2020

Astera Gets COLOSSAL

Astera Gets COLOSSAL posted: 14/08/2020 COLOSSAL is a lively, dynamic, and inventive street theatre and performing arts company based in Wellington, New Z...

14/08/2020

Darude Launches Weekly Lockdown Livestream Series with ATEM Mini Pro

Darude Launches Weekly Lockdown Livestream Series with ATEM Mini Pro posted: 14/08/2020 Blackmagic Design today announced that electronic dance music prod...

14/08/2020

Fuze Wash FR LED Fresnel on August 19th Elation Innovation Hour

Fuze Wash FR LED Fresnel on August 19th Elation Innovation Hour posted: 14/08/2020 Elation Professional resumes its Innovation Hour virtual product launche...

14/08/2020

3 Ways To Feel Close to Your Favorite Artists While Social Distancing

Live shows and touring are paused for the time being, but your favorite creators are likely still doing what they do best: being creative. Even without in-perso...

14/08/2020

The Trends Shaping 2020 Summer Streaming

After a spring full of tie-dying, gardening, DIY haircutting, quilting, and baking, people headed outdoors to soak up the summer sun. While this year looks a li...

14/08/2020

NEP Group Names New CEO

NEP Group Names New CEO PITTSBURGH | August 13, 2020...

14/08/2020

Sky and HBO partner with SISTER for Sin Robins-Grace and Lucy Gaymer's darkly comic horror series The Baby

Sky today announced the commission of a darkly comic horror Sky original drama, ...

14/08/2020

NFL and Sky Sports unveil Sky Sports NFL' channel as part of five-year partnership

First dedicated NFL channel jointly developed with international broadcaster S...

14/08/2020

Taking shots: preserving the pivotal moments of protests

Photojournalists remain crucial to our understanding of world events, providing us with front-row views that would otherwise be inaccessible. Of the most univer...

14/08/2020

ITV commissions second series of detective drama McDonald & Dodds

ITV commissions second series of detective drama McDonald & Dodds, starring Tala Gouveia and Jason Watkins ITV has greenlit a second series of contemporary det...

14/08/2020

ITV appoints Ade Rawcliffe as Group Director of Diversity and Inclusion

ITV appoints Ade Rawcliffe as Group Director of Diversity and Inclusion Ade Rawcliffe has been appointed Group Director of Diversity and Inclusion at ITV. Ade...

14/08/2020

Celebrity Karaoke Club arrives on ITV2

ITV2 has commissioned Celebrity Karaoke Club, a brand new six-part music entertainment show from BAFTA-winning producers Monkey, which is part of NBCUniversal I...

14/08/2020

ITV gets set to Lingo

ITV gets set to Lingo ITV has commissioned Lingo, a new quick-thinking game of words. Set to air this winter, the 30x60 series is produced by Objective Media G...

13/08/2020

Banijay Names Jacob Houlind CEO for Banijay Nordic

Leading content producer and distributor, Banijay, today confirms Jacob Houlind as CEO, Banijay Nordic. Set to oversee all operations across its portfolio of 24...

13/08/2020

Music Expo Virtual Summit in association with SOS

Three Live Events To Inspire and Guide Music Makers Music Expo Virtual Summit Music Expo, in association with Sound On Sound magazine, announce a virtual s...

13/08/2020

Ripping up the rule book for live capture

By Alan Repech, director of marketing at Telestream By Contributor Published: August 13, 2020 By Alan Repech, director of marketing at Telestream target=...

13/08/2020

Case study: TJC pioneers flexible remote broadcasting for teleshopping

How Dejero helped The Jewellery Channel continue to sparkle during the Covid-19 lockdown By Contributor Published: August 13, 2020 How Dejero helped The Je...

13/08/2020

Brian Sullivan named NEP CEO

Will take up his new role on 31st August By Jenny Priestley Published: August 13, 2020 Will take up his new role on 31st August target=_blank title=Share...

13/08/2020

FRAMETRUNK SUPPORTS REMOTE PRODUCTION PROJECTS DURING LOCKDOWN

FRAMETRUNK SUPPORTS REMOTE PRODUCTION PROJECTS DURING LOCKDOWN posted: 13/08/2020 FrameTrunk, one of the leading suppliers in next generation broadcast solu...

13/08/2020

VENN Launches New Age Gaming TV Network with Amagi

VENN Launches New Age Gaming TV Network with Amagi posted: 13/08/2020 Amagi , a global leader in cloud-based technology for broadcast TV and streaming TV,...

13/08/2020

NEP Group Names New CEO

NEP Group Names New CEO posted: 13/08/2020 Brian Sullivan Joins The Broadcast and Live Events Leader as Chief Executive Officer on 31st August 2020 NEP G...

13/08/2020

Bespoke Martin Audio upgrade for Armagh Planetarium Rea Sound wins major, multi-phase contract for full A/V integration

Bespoke Martin Audio upgrade for Armagh Planetarium Rea Sound wins major, multi-...

13/08/2020

Anna Valley implement Quicklink Studio-in-a-box (ST500) for high-quality, professionally managed remote contributions

Anna Valley implement Quicklink Studio-in-a-box (ST500) for high-quality, profes...

13/08/2020

Martin Audio lends support to #WeMakeEvents Campaign

Martin Audio lends support to #WeMakeEvents Campaign posted: 13/08/2020 Martin Audio has been supporting the PLASA led #WeMakeEvents campaign which highli...

13/08/2020

MEDIAPRO to produce final stage of the UEFA Champions League in Lisbon

MEDIAPRO to produce final stage of the UEFA Champions League in Lisbon posted: 13/08/2020 UEFA has commissioned MEDIAPRO Group to produce the host signal ...

13/08/2020

Amazon donates 1.5 million to Film and TV Charity's Covid-19 fund

It is essential for us to help [the] community through this pandemic, said Amazon Studios boss Jennifer Salke By Jenny Priestley Published: August 13, 2020 ...

13/08/2020

Mediapro named host broadcaster for Champions League

Intends to use 25 cameras in the quarter final matches and 28 in the semi-finals, rising to 31 cameras for the final on 23rd August By Jenny Priestley Publish...

13/08/2020

RTL reports streaming growth during H1 2020, but profits hit hard

Company blames the impact of the coronavirus impact By Jenny Priestley Published: August 13, 2020 Company blames the impact of the coronavirus impact tar...

13/08/2020

RT's finances not sustainable warn Ireland's Communications Department

Briefing note warns broadcasters assets are fully stretched in terms of collateral against loans and its capacity to borrow more is therefore limited By Jen...

13/08/2020

NAB New York set for ten-day online event

Virtual event adopts long-form model By TVBEurope Staff Published: August 13, 2020 Virtual event adopts long-form model target=_blank title=Share on Link...

12/08/2020

Jigsaw24 Expands Via24 Cloud Services with Deployment of EditShare's EFSv

Jigsaw24 Expands Via24 Cloud Services with Deployment of EditShare's EFSv 5/13/2020 Provides virtualized production and editing in the AWS cloud with an o...

12/08/2020

EditShare and Adobe Collaborate to Enable Remote Production and Group Editing Workflows

EditShare and Adobe Collaborate to Enable Remote Production and Group Editing Wo...

12/08/2020

EditShare Announces General Availability of EFS 2020

EditShare Announces General Availability of EFS 2020 6/4/2020 Industry's most resilient and scalable media optimized file system features new advanced API...

12/08/2020

EditShare Expands APAC Business Commitment with New Singapore Office and Leadership

EditShare Expands APAC Business Commitment with New Singapore Office and Leaders...

12/08/2020

EditShare Innovation Dramatically Improves Economics and Brings Cloud Editing to Everyone

EditShare Innovation Dramatically Improves Economics and Brings Cloud Editing to...

12/08/2020

EditShare and MoovIT GmbH Partner to Supercharge Adobe Enterprise Workflows

EditShare and MoovIT GmbH Partner to Supercharge Adobe Enterprise Workflows End-to-end solution for collaborative editing and project management leads to big w...

12/08/2020

70 new trams for Turin

70 new trams for Turin CONTRACT GTT - HITACHI RAIL SIGNED TODAY The first 30 trams to be delivered starting from autumn 2021 Replacement of indoor air and...

12/08/2020

Hitachi Announces Change in Date for Diagnostic Imaging-related Business Company Split

Hitachi Announces Change in the Effective Date for Company Split and Closing Da...

12/08/2020

Hitachi 2019 Financial Results

Tokyo, May 29, 2020 --- Hitachi, Ltd. (TSE:6501) today announced its consolidated financial results for fiscal 2019, ended March 31, 2020....

12/08/2020

Lorena Dellagiovanna appointed as Chief Diversity & Inclusion Officer

Hitachi Announces the Appointment of Lorena Dellagiovanna as Chief Diversity & Inclusion Officer LONDON/MILAN, 22 June 2020: Hitachi Europe Ltd., a wholly own...

12/08/2020

Hitachi Completes Acquisition of ABB Power Grids

Tokyo, Japan and Zurich, Switzerland, July 1, 2020 --- Hitachi, Ltd. (TSE:6501, Hitachi ) today announced that it has completed the procedures for its 80.1% in...

12/08/2020

HOYA and Hitachi Announce Long Term Technical Collaboration and Supply Agreement

Tokyo July 6, 2020. HOYA Corporation (TSE:7741, HOYA ) and Hitachi, Ltd. (TSE:6501, Hitachi ) today announced a five year contract regarding Endoscopic Ultras...

12/08/2020

Revision of FY2020 Business Forecast

Tokyo, July 30, 2020 --- Hitachi, Ltd. (TSE: 6501, Hitachi ) today announced that it has revised its full-year consolidated business forecast for fiscal 2020, ...