SAN ANTONIO, Texas - December 2019 - Known as The King of Country and considered one of the most influential and popular recording artists of all time, George Strait keeps going and going. While he officially retired from touring after his 2012-2014 Cowboy Rides Away tour, Strait-who has amassed a total of 60 number-one hits, giving him more chart toppers than any other artist in any genre of music-still does plenty of live shows. Most recently, he was one of the first headliners at Fort Worth's new Dickies Arena, playing two back-to-back, sold-out shows in late November.
With those shows and others now being mixed on a DiGiCo SD12 96 desk at front of house, Strait stays at the forefront of live sound technology. Commissioned by Epicenter Productions of Dallas, the console was acquired by George Olson, who has been with Strait since 2004.
It was the SD12's compact size, and the power that it packs into that footprint, that really convinced me to go with it, says Olson, who bumped up the console's channel count from 72 to 96 with DiGiCo's latest software, increasing its desirability as a rental unit for his GP Productions company when he's not using the desk for shows with Strait. When I looked at its dimensions, I knew that it would fit in virtually any truck or trailer, or the back of any bus, so it would always be able to get to the gig, he says. But when I saw how many features they had crammed into that console, I knew it was the one I wanted.
Olson cites the SD12 96's two DMI slots, which he's filling with Waves and Dante cards, and the 192kHz SD-Rack that's fully loaded with 56 32-bit mic pre-amp inputs, 40 analog outputs and 16 AES connections among those attractive features. Plus, the SD12 has the dual screens of an SD5, but in a much smaller size, which makes it great for a wide variety of types of venues, he adds.
Needing to replace his previous console quickly-and on the cusp of a huge show in Atlanta-the FOH engineer appreciated that switching over to the new desk was fairly painless. For the sake of timing, Epicenter furnished him with a demo SD12 evaluation unit just a few days prior to the big concert at Mercedes-Benz Stadium, and Olson reports that the transition was a complete success.
With George Strait, we don't do a week of production rehearsals; we'll just go and do a few songs at soundcheck and then the band leaves, so integrating a new piece of equipment isn't easy, he explains. But in Atlanta, I went backstage that night and was able to build the file I needed for the show using the virtual soundcheck feature. The next night, I heard, Ladies and gentlemen, George Strait!' and with more than 55,000 people in the audience I thought to myself, Here goes nothing ' And it was flawless. Absolutely perfect.
Olson says the SD12 96 not only packs a lot of features, but they're so advanced that his purchase will keep bringing positive ROI well down the road. I feel that this is going to be the compact console to carry DiGiCo into the future, he says. There is still a ton of headroom in the DSP, and the SD12 went from 72 to 96 channels almost the day I bought it, so this console will be at the cutting edge for years to come.
For a list of George Strait's upcoming shows, visit www.georgestrait.com/calendar.
About DiGiCo
DiGiCo is a UK-based manufacturer of some of the world's most popular, successful and ground-breaking digital mixing consoles for the live, theatre, broadcast and post production industries and is exclusively distributed in the US by Group One Ltd. of Farmingdale, New York. For more information, go to: www.DiGiCo.biz
# # #
DiGiCo Press Contacts
Maria Fiorellino at DiGiCo Chris Shuler at Public Address
Tel: +44 1372 845600 Tel: +1 574 514 7131
Email: maria@digiconsoles.com Email: christophershuler@comcast.net
Images:
1) DiGiCo_Strait_1.jpg - George Olson running the FOH mix for George Strait at Fort Worth's Dickies Arena in late-November on his new DiGiCo SD12 96 console (photo credit: Eric Rogers)
2) DiGiCo_Strait_2.jpg - (Same caption as #1)
3) DiGiCo_Strait_3.jpg - (Same caption as #1)
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
SAN ANTONIO, Texas - December 2019 - Known as The King of Country and considered one of the most influential and popular recording artists of all time, George Strait keeps going and going. While he officially retired from touring after his 2012-2014 Cowboy Rides Away tour, Strait-who has amassed a total of 60 number-one hits, giving him more chart toppers than any other artist in any genre of music-still does plenty of live shows. Most recently, he was one of the first headliners at Fort Worth's new Dickies Arena, playing two back-to-back, sold-out shows in late November.
