When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
A creative twist on the popular get ready with me social media trend, the album showcases both up-and-coming talent and more established artists, including Betty Who, Charlotte Rose Benjamin, Mariangela, Meduulla, Alana, Black Gatsby, Jenita, Dianna Lopez, Zoe Ko, Olivia Reyes, Tasty Lopez, and Cakes da Killa.
Infused with the creative energy and spirit of these artists, the songs encourage fans to embrace their individuality. By highlighting these rising stars, Spotify and e.l.f. aim to foster a sense of community and belonging among our listeners, bridging the worlds of music and beauty. And with e.l.f. Cosmetics leveraging our ad platform, the brand not only expands its reach but also connects more authentically with music fans.
To celebrate the launch, For the Record caught up with Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Cosmetics, and pop trailblazer Betty Who, whose track Wings is all about self-love. We chatted about the project: how it came to be, what it represents, and the artistry that ties it all together.
Patrick, what inspired e.l.f. to create this album? Patrick: We were inspired by the countless get ready with me beauty videos that have flooded our social media feeds. Our community loves to listen to music while they get ready, so we wanted to create an album that would be the perfect soundtrack for their beauty routines. Then we did some more digging and found out that 92% of women say listening to music while getting ready boosts their mood, so we knew we were onto something good!
We have a history of merging beauty and music, including our chart-topping single with Manuel Turizo, ojos. labios. cara. and our previous holiday album, e.l.f. The Hauls. Our new entertainment arm, e.l.f. made, allows us to fully immerse ourselves in this creative project and take on entertainment with more vigor. The album is a megaphone for emerging artists and gives them a platform to step into their whole selves and share their magic.
How did you land on the featured artists? Patrick: We wanted to create an album that reflected our unique global community, so we tapped into a group of artists that represents the diversity of our e.l.f. beauty enthusiasts. We included global artists like Betty, as well as local talent like Olivia Reyes, who was a contestant on The Voice and is one of our employees at e.l.f.!
We first heard Olivia sing last year at a company off-site and all the stars aligned. We knew there was so much power in her voice, and we had to share it with our community. By featuring artists from different backgrounds and experiences, we're continuing to celebrate inclusivity and champion every eye, lip, and face.
Betty, what was it like to work on this project? Betty: It's been such a pleasure to work with e.l.f. throughout this process. I love being in the studio and being on set, so this collaboration has given me such a fun opportunity to combine those two passions. I think I have a lot of crossover with e.l.f. in the kind of art I want to make. Their message of inclusivity and accessibility really speaks to me.
Betty Who
Tell us about Wings, your song on the album. Betty: The second I heard Wings, I knew I wanted to be a part of it. I think of music as a mantra sometimes-the songs we listen to are spells that we're casting, if you want to get *witchy* with it. So this is the perfect song to inspire confidence and self-love, even on days when those feelings feel far away.
Music and makeup are forms of self-expression. Why do you think they're both so special and important to promote? Patrick: Music and makeup can have a profound impact on how we feel about ourselves. We're merging these worlds because they can help us connect with others, express our individuality, and feel more confident. Ultimately, we can help our community unlock their full potential and feel empowered to be themselves.
Betty: The possibilities of self-expression through makeup are endless. Makeup is such a beautiful and fun way to try new things and decide who we are on a day-to-day basis. Some days I'm subtle, some days I'm an over-the-top diva! Having the ability to choose who I want to be on any given day is so freeing.
What's your get ready with me anthem? Betty: Well, we've obviously made the perfect playlist for getting ready with this album. And something about my song Wings makes me feel like all my best friends are standing in the mirror next to me while I get ready, gassing me up.
Patrick: One of the things I love about this album is that there are anthems for every mood. Depending on how I'm feeling, I might choose a different song to help set my intentions for my day ahead. It's hard to choose a favorite because they're all in heavy rotation as I'm getting ready in the morning, in the car to work, and when I need that extra boost on the weekends.
Describe e.l.f.'s album in three words. Betty: FULL. OF. BOPS!
Patrick: Inclusive. Magnetic. And e.l.f.ing empowering!
Stream Get Ready With Music, The Album on Spotify.
Europe Stories
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
