When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
A creative twist on the popular get ready with me social media trend, the album showcases both up-and-coming talent and more established artists, including Betty Who, Charlotte Rose Benjamin, Mariangela, Meduulla, Alana, Black Gatsby, Jenita, Dianna Lopez, Zoe Ko, Olivia Reyes, Tasty Lopez, and Cakes da Killa.
Infused with the creative energy and spirit of these artists, the songs encourage fans to embrace their individuality. By highlighting these rising stars, Spotify and e.l.f. aim to foster a sense of community and belonging among our listeners, bridging the worlds of music and beauty. And with e.l.f. Cosmetics leveraging our ad platform, the brand not only expands its reach but also connects more authentically with music fans.
To celebrate the launch, For the Record caught up with Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Cosmetics, and pop trailblazer Betty Who, whose track Wings is all about self-love. We chatted about the project: how it came to be, what it represents, and the artistry that ties it all together.
Patrick, what inspired e.l.f. to create this album? Patrick: We were inspired by the countless get ready with me beauty videos that have flooded our social media feeds. Our community loves to listen to music while they get ready, so we wanted to create an album that would be the perfect soundtrack for their beauty routines. Then we did some more digging and found out that 92% of women say listening to music while getting ready boosts their mood, so we knew we were onto something good!
We have a history of merging beauty and music, including our chart-topping single with Manuel Turizo, ojos. labios. cara. and our previous holiday album, e.l.f. The Hauls. Our new entertainment arm, e.l.f. made, allows us to fully immerse ourselves in this creative project and take on entertainment with more vigor. The album is a megaphone for emerging artists and gives them a platform to step into their whole selves and share their magic.
How did you land on the featured artists? Patrick: We wanted to create an album that reflected our unique global community, so we tapped into a group of artists that represents the diversity of our e.l.f. beauty enthusiasts. We included global artists like Betty, as well as local talent like Olivia Reyes, who was a contestant on The Voice and is one of our employees at e.l.f.!
We first heard Olivia sing last year at a company off-site and all the stars aligned. We knew there was so much power in her voice, and we had to share it with our community. By featuring artists from different backgrounds and experiences, we're continuing to celebrate inclusivity and champion every eye, lip, and face.
Betty, what was it like to work on this project? Betty: It's been such a pleasure to work with e.l.f. throughout this process. I love being in the studio and being on set, so this collaboration has given me such a fun opportunity to combine those two passions. I think I have a lot of crossover with e.l.f. in the kind of art I want to make. Their message of inclusivity and accessibility really speaks to me.
Betty Who
Tell us about Wings, your song on the album. Betty: The second I heard Wings, I knew I wanted to be a part of it. I think of music as a mantra sometimes-the songs we listen to are spells that we're casting, if you want to get *witchy* with it. So this is the perfect song to inspire confidence and self-love, even on days when those feelings feel far away.
Music and makeup are forms of self-expression. Why do you think they're both so special and important to promote? Patrick: Music and makeup can have a profound impact on how we feel about ourselves. We're merging these worlds because they can help us connect with others, express our individuality, and feel more confident. Ultimately, we can help our community unlock their full potential and feel empowered to be themselves.
Betty: The possibilities of self-expression through makeup are endless. Makeup is such a beautiful and fun way to try new things and decide who we are on a day-to-day basis. Some days I'm subtle, some days I'm an over-the-top diva! Having the ability to choose who I want to be on any given day is so freeing.
What's your get ready with me anthem? Betty: Well, we've obviously made the perfect playlist for getting ready with this album. And something about my song Wings makes me feel like all my best friends are standing in the mirror next to me while I get ready, gassing me up.
Patrick: One of the things I love about this album is that there are anthems for every mood. Depending on how I'm feeling, I might choose a different song to help set my intentions for my day ahead. It's hard to choose a favorite because they're all in heavy rotation as I'm getting ready in the morning, in the car to work, and when I need that extra boost on the weekends.
Describe e.l.f.'s album in three words. Betty: FULL. OF. BOPS!
Patrick: Inclusive. Magnetic. And e.l.f.ing empowering!
Stream Get Ready With Music, The Album on Spotify.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
