
By Stephanie Ornelas
Sundance Collab participants signed in from around the world to listen to Sofia Coppola (Lost in Translation, Marie-Antoinette) talk about her new film Priscilla.
Sundance audiences saw Coppola make her directorial debut with The Virgin Suicides at the Festival in 2000. Now, viewers are heading to theaters to see her highly anticipated biopic based on Priscilla Beaulieu Presley's 1985 memoir Elvis and Me.
During Collab's Spotlight Event: Sofia Coppola on Priscilla, Coppola walks participants through her filmmaking process, from balancing different themes to building the Graceland set from the ground up and staying true to Presley's point of view. In addition to sharing some of her biggest takeaways before and during production, Coppola also looks back at some of the lessons she learned from her early projects and shares advice from her father, Francis Ford Coppola.
My dad told me, Know what your theme is. Be able to say the theme of your movie in one word. So, if anybody asks you, Which shirt do you want her to wear? What cup do you want her to hold?' Think about what the theme is. And [that] helps you make all these decisions because, as a director, you're just making decisions all day long.
Here are just a few takeaways from the online event:
The process of adapting
Coppola enjoys adapting works for her projects because filmmakers already have something to work with. It's a puzzle that needs to be unlocked. How do you translate the book into a visual medium? I enjoy that part.
Looking back at when she made The Virgin Suicides, she explains how she wanted to be true to Jeffrey Eugenides' book of the same name. It was the same for Priscilla, however Coppola also leaned into many personal conversations she had with Presley, even if those details weren't in her memoir.
If [Priscilla] told me something that wasn't in the book, I could add that, and it would feel true. So, in a way, you can kind of gather information from outside a little bit more. [The film] has the research aspect of just learning about the time, looking at photos and their home movies, and looking for clues for insight.
I've learned with adapting, you have to sometimes combine locations and combine characters, Coppola continues. Because I've been directing, I know [that] when we actually go to film, I have to be kind of practical. You can't have too many different locations. But really, it's like an editing process. I just try to go through the book and pick out my favorite moments that stick out, and then my goal is to capture the essence of her story. And you have to lose a lot of things. Which parts are the most important to tell the story that you want to tell?
Then, Coppola will start to put images together and make a vision board. I make [what] will eventually become a little book that I give the crew. And [I] just start to be immersed in the world and listen to music that feels related to that time.
Balancing opposing themes
Priscilla explores themes like loneliness, teenage angst, and social status, but the film also says a lot with the unsaid. Coppola explains how she develops characters to convey their inner emotions and their journeys on screen.
I always am interested in what people don't say, and the spaces in between. A lot of times, you don't say what you feel, and it comes out in some behavior. I love all those in-between moments, feeling that tension. I'm always interested when the characters are alone and what they do more than what's said. I think about it when I'm writing because my scripts are pretty minimal. But usually, it's more about the visuals of the moments.
Coppola works to strike a balance between the darker and more problematic side of Elvis and the tender, lighthearted moments between him and Priscilla. Moderator Erica Elson, one of Sundance Collab's digital course and event producers, was curious how she was able to establish that tone and stay true to it throughout the entire film.
I really wanted to balance the dark and the fun of it. I cast Jacob because he's so lovable and charming. And that's how it sounded like Elvis was. I really wanted to show the rollercoaster of what her relationship sounded like, emphasizes Coppola.
It was Memphis in the '60s. He expected her to stay at home and wait for him while the guys go out. There's no thought about what she might need to be fulfilled. But I really tried to balance, and I really took it all from her book and her perspective.
And exploring the creative struggles Elvis often dealt with was crucial, adds Coppola. I thought [it] was important to understand where his frustrations are coming from, and just try to make them as human as possible without judging them. So I really tried to stay in her point-of-view [and] show the other characters as full characters.
More from Sundance Institute
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
30/07/2026
LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...
29/07/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
27/07/2026
Today the nonprofit Sundance Institute shared the names of this year's cohor...
20/07/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...
17/07/2026
(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...
11/07/2026
(L-R) Bruce McKenzie, Mimi Rogers, Cemre Paksoy, Georgia Bernstein, El onore Hendricks, and Colleen Rose Trundy attend the Night Nurse premiere during the 202...
10/07/2026
(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...
08/07/2026
The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
22/06/2026
By Kristin Feeley, Director, Documentary Film & Artist Programs
the memories of your elders [are] a scaffolding for you to build your identity on - and t...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
15/06/2026
Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19
LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...
11/06/2026
Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards)
By Lucy Spicer
It takes a village to bring together the Sundance Institute lab...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
02/06/2026
Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite by Olivia Wilde, an official selection of the 2026 Sundance Film Festival. (Co...
28/05/2026
By Gina McIntyre
(L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...
21/05/2026
Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
14/05/2026
LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
08/05/2026
Molly Gordon and Ben Platt appear in Theater Camp. (Courtesy of Searchlight Pictures)
By Lucy Spicer
Her character is the beloved founder of the AdirondACTS...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
29/04/2026
(L-R) Derek Drescher, Coss Marte, and Syretta Wright have each other's backs. (Micheal Hurcomb/Shutterstock for Sundance Film Festival)
By Veronika Lee Cla...
24/04/2026
Championing documentaries that illuminate and expand the artform is at the core ...
24/04/2026
The Peabody Awards spotlight excellent work that endures. This year's winner...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
10/04/2026
The Peabody Awards don't just recognize great storytelling, they spotlight t...
09/04/2026
15 feature films, including fiction and documentaries, along with six short film...
08/04/2026
Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...
07/04/2026
LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...
02/04/2026
(L-R) Molly Belle Wright, Wyatt Solis, and John Magaro appear in Omaha by Cole Webley, an official selection of the 2025 Sundance Film Festival. (Photo courte...
27/03/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
23/03/2026
16 Science-Focused Nonfiction Projects Selected for Funding
LOS ANGELES, CA, March 23, 2026 - The nonprofit Sundance Institute and Sandbox Films announced toda...
20/03/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
16/03/2026
A still from Mr. Nobody Against Putin by David Borestein and Pavel Talankin, a...
12/03/2026
By Jessica Herndon
We love kicking off each year by introducing the world to po...
12/03/2026
Samrat Chakrabarti, George Basil, Kiran Deol, Katie McCuen and Vishal Vijayakumar attend the 2025 Sundance Film Festival premiere of Didn't Die at the Lib...
05/03/2026
Barbara Hammer appears in Barbara Forever by Brydie O'Connor, an official se...