AIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever

New Annual Subscription Option, Together With Rental And Site License Options, Deliver Maximum Value To Today's Flexible Dailies and Post-Production Workforces

Santa Clara, CA, July 16, 2013 ASSIMILATE, a leading global provider of dailies and post-production tools for digital cinema and broadcast workflows, today announced it is extending the Industry's most flexible array of pricing options by offering a new Annual Subscription option for both SCRATCH and SCRATCH Lab software.

The new SCRATCH and SCRATCH Lab Subscription Option

The perfect combination of affordability and flexibility, the new Subscription option is ideal for DI artists and on-set professionals who need daily access to SCRATCH or SCRATCH Lab, and who want to stay at the top of their game by annually licensing the latest version with the newest features. The Annual Subscription option is available immediately via the ASSIMILATE Store, and includes all software updates, maintenance, and support during the period. The Annual Subscription option is priced as follows:

SCRATCH Lab: $995/year

SCRATCH: $5,000/year

The SCRATCH and SCRATCH Lab Rental Option

ASSIMILATE continues to offer the extremely popular Rental option for periods as little as one day, or as long as one month. This option allows artists to pay for SCRATCH and Lab only when they need it, offering incredible financial flexibility as they face the constant change of production and post-production in the film and broadcast markets.

Also available only via the ASSIMILATE Store, pricing for the Rental option is as follows (all prices are USD and include maintenance and support during the activation period):

SCRATCH Lab

1 Day - $50

1 Week - $250

1 Month - $650

SCRATCH

1 Day - $150

1 Week - $800

1 Month - $2,100

The SCRATCH and SCRATCH Lab Permanent License Purchase Option

For those folks that prefer to own their software assets, artists and facilities can still purchase permanent licenses of SCRATCH or SCRATCH Lab just as they always have. Whether purchased from an ASSIMILATE reseller or the ASSIMILATE Store, pricing for permanent licenses and maintenance/support has remained unchanged.

The SCRATCH and SCRATCH Lab Site License Program

Innovative and unique to the industry, the SCRATCH Site License offers creative DI Artists, post-production facilities, and studios unprecedented access to all-you-can-use SCRATCH Lab licenses at a single site or around the world. This means that facilities can maximize productivity and creativity by providing the state-of- the-art SCRATCH DI tool to an unlimited number of their artists without the limitations of software licensing.

The SCRATCH Site License Program features two options:

SCRATCH Site Annual All-you-can-use licenses at a single site. This option is priced at $33,000 USD annually, and includes all maintenance and support for the term. This option is available only for SCRATCH.

SCRATCH Site Enterprise Annual All-you-can-use licenses at any number of your sites across your entire enterprise, worldwide. This option is priced at $20,000 USD annually for SCRATCH Lab and $55,000 USD annually for SCRATCH. This price includes all maintenance and support for the term.

All SCRATCH Site License customers are able to view, manage and extend their licenses through the unique MyASSIMILATE online portal. MyASSIMILATE allows customers to see a top-down view of all their licenses, see which ones have been activated, and on which machines. It also allows customers to extend rental licenses and even generate emergency temporary licenses.

We've learned from listening to our dailies and post artists that the realities of their businesses have changed, said Steve Bannerman, VP of marketing at ASSIMILATE. Not only are budgets tighter, but work ebbs and flows. Today, the way artists and facilities pay for their tools has become just as important as how much they pay, or even what features they get. Our array of flexible options combine the best of both worlds: incredible affordability, with the flexibility of knowing that you can turn the licenses on and off if and when you need to, or own an asset if you prefer. From a one-day Rental to a world-wide Site License, SCRATCH and SCRATCH Lab purchase options are designed to fit the new way artists work- making them more productive and helping them make more money.

To purchase the new Annual Subscription or Rental option, simply visit our SCRATCH or SCRATCH Lab product pages on assimilateinc.com:

http://www.assimilateinc.com/products/scratch

http://www.assimilateinc.com/products/scratch-lab

For more information about The Permanent License Purchase option, the Site License option or the MyASSIMILATE portal, please e-mail sales@assimilateinc.com.

SCRATCH Digital Workflow Tools

ASSIMILATE's SCRATCH powerful end-to-end data-workflow tools -- from conform, color-grading, compositing, and through to finishing -- and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most efficient and cost-effective toolset for digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F5, F65 and F55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata, time-code handling, and ACES. For the latest feature film and TV credits, pricing and sales, visit www.assimilateinc.com

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