News Corp Signs Agreement with 4H to Bring BallBall s European Football Content To Vietnam

News Corp Signs Agreement with 24H to Bring BallBall's European Football Content To Vietnam

Ho Chi Minh City, Vietnam (Sept 24, 2014) - News Corp subsidiary NWS Digital Asia Pte Limited announced today it has agreed to a two-season partnership with 24H, the leading web site in Vietnam, for BallBall (BallBall.com), its exclusive digital European football mobile and online platform.

The partnership will be in effect until June 2016 and will see Ballball's exclusive football highlights content distributed on 24H under the BallBall brand as well as a sales partnership to commercially exploit the content.

Said Anoushka Healy, Chief Strategy Officer, News Corp, We are absolutely delighted for the football fans of Vietnam that we can bring BallBall to the many users of 24H. 24H is the leading football destination for fans in Vietnam, and we look forward to working with them to showcase the value of official content, which 24H recognises, and to engage with the fans and commercial partners in more innovative ways.

Added Mr. Phan Minh Tam, CEO of 24H Online Advertising Joint Stock Company, owner of the website, Football is the most popular form of entertainment for daily consumption of Vietnam's online citizens, and there is a clear trend and demand from users to improve it. Speed and quantity are not enough; the audience also has a growing need for better image and content quality from video clips of the top European Leagues. That is why 24H, News Corp and Galaxy are coming together.

24H believes that, with the experiences and the content team among the best in London from News Corp, as well as the professionalism, expertise and the high status of Galaxy in media, we will be able to bring to Vietnamese audience the best quality products to satisfy the needs of football fans.

Galaxy ME, BallBall's exclusive distributor and sales partner in Vietnam, was instrumental in bringing the BallBall/24H partnership together.

News Corp's BallBall is the only platform in Vietnam where fans can watch official highlights of every goal from every game from the top five major European leagues -the Barclays Premier League (England), La Liga (Spain), Serie A (Italy), Bundesliga (Germany), and Ligue 1 (France). BallBall has four platforms - desktop, laptop, mobile & tablet - which showcase this exclusive package of video highlights of two to three minutes duration.

BallBall's content also includes real-time data feeds, infographics, written editorial coverage, commentary and analysis from News Corp's globally recognised publications and engages with football fans on social networks such as Facebook and Twitter.

All editorial content and social media is available in the local language with News Corp hiring market leaders in football content generation in Hanoi, and Jakarta and Tokyo for its Indonesia and Japanese versions.

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About News Corp

News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, cable network programming in Australia, digital real estate services, book publishing, digital education, and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom. More information: http://www.newscorp.com.

Contact:

Ashley Huston

News Corp

212-416-2025

ahuston@newscorp.com

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LINK:	http://newscorp.com/2014/09/24/news-corp-signs-agreement-with-24h-to-b...
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