Sony Pixel Power calrec Sony

In New NBA App, Evergent Powers User Journey with Greater Personalization and Flexibility

20/01/2023

In New NBA App, Evergent Powers User Journey with Greater Personalization and Flexibility The NBA relaunched its mobile application at the beginning of the 2022-23 season By Brandon Costa, Director of Digital

Friday, January 20, 2023 - 1:21 pm

Print This Story | Subscribe

Story Highlights

At the beginning of this 2022-23 season, the NBA made a big move in relaunching its official mobile application.

Last fall, the NBA launched a new mobile app. (Image courtesy of the NBA)

The new NBA App consolidated the league's mobile efforts into a single, global application that offers a one-stop-shop for everything like scores, news, social content, full shows, access to NBA TV and even integration with NBA League Pass (the league's direct-to-consumer subscription streaming service) in a sleek modern design.

Under the hood, one of the app's major draws in an investment by the league in technology and services to improve the app's personalization features for the user. To achieve its key goals of satisfying (thus retaining) their customers in a unique way, the NBA partnered with Evergent, a leading vendor in the development of customer relationship management tools for the digital age.

MORE: New NBA App Puts the Focus on Next-Gen Live Game, Personalized Content

The result has been a smart, sleek, easy-to-use product built on the back of a cloud-based infrastructure that leverages data aggregation to get the right content and offers in front of the right users.

The NBA, like many other sports leagues across the globe, are looking to engage their fans directly, says Vijay Sajja, CEO and founder of Evergent. When they came to us, they really wanted to innovate their products and promotions to engage with fans individually. They wanted to develop that one-to-one relationship with each fan. They wanted to really experiment with various pricing, packaging, and promotions.

Vijay Sajja, CEO and founder of Evergent

Evergent has been entrusted to manage the user journey for every consumer of the NBA. To start, that involved migrating all of the NBA App users to their service platform. From there, the vendor provides the NBA all customer management, optimization, and subscriber services, including onboarding and renewals which, in turn, aims to reduce churn.

How do you ensure that everybody wins? adds Sajja. The Internet really opened up new ways of engaging fans. This wasn't possible back in the broadcast days: this personalization and flexibility.

One of the key services that Evergent's solutions are overseeing helps the NBA offer and manage more customized subscriptions and products available in the league's to-consumer portfolio. Evergent deploys mixed monetization models based on the preference and personalization to individual fans and driven by real-time feedback. That means more package tiers and greater flexibility in what the user what's to pay access for.

The NBA has a fantastic team, says Sajja. The way that they think about things; they have a methodical way of solving a problem.

The NBA App is free to download in the Apple App Store, Google Play, the Amazon App Store, and Roku.
LINK: https://www.sportsvideo.org/2023/01/20/in-new-nba-app-evergent-powers-...
See more stories from svg

More from Sports Video Group

22/03/2023

National Lacrosse League Offers Detailed Look at Its End-to-End Production Workflow For ESPN+ at SVG Sports OTT Forum, March 29

National Lacrosse League Offers Detailed Look at Its End-to-End Production Workf...

22/03/2023

SVG On Demand: Canon's Jamon Lomax on the Company's Long-Time Relationship With the New York Islanders

SVG On Demand: Canon's Jamon Lomax on the Company's Long-Time Relationsh...

21/03/2023

SVG On Demand: New York Giants' Don Sperling on Turning Back the Clock for a Pair of Legacy Games

SVG On Demand: New York Giants' Don Sperling on Turning Back the Clock for a...

21/03/2023

Live From World Baseball Classic: Fox Sports Gets Down and Dirty With Onfield Studio Set at loanDepot Park

Live From World Baseball Classic: Fox Sports Gets Down and Dirty With Onfield ...

21/03/2023

Live From World Baseball Classic: Major League Baseball Spans the Globe for Domestic, International In-Venue Productions

Live From World Baseball Classic: Major League Baseball Spans the Globe for Dome...

20/03/2023

SVG PLAY: What Technology and Workflows are Powering the Boom in Team-based Video Production Facilities

SVG PLAY: What Technology and Workflows are Powering the Boom in Team-based Vide...

20/03/2023

SVG On Demand: New York Islanders' Adam Sabh on Developing New Avenues for Augmented-Reality, On-Ice Projection

SVG On Demand: New York Islanders' Adam Sabh on Developing New Avenues for A...

20/03/2023

Let's Talk Addiction Podcast: How To Keep Kids Healthy; SVG 12-Step Zoom Meeting Tomorrow at 10 a.m. ET

Let's Talk Addiction Podcast: How To Keep Kids Healthy; SVG 12-Step Zoom Mee...

20/03/2023

Here's How ESPN's MLB Production Team Is Adapting to the New Pitch Clock

Here's How ESPN's MLB Production Team Is Adapting to the New Pitch Clock Rule changes spur broadcasters to modify their approach to baseball coverage B...

17/03/2023

SVG PLAY: Aerial Drones Provide a New Angle of Sports Venues

SVG PLAY: Aerial Drones Provide a New Angle of Sports Venues By Kristian Hern ndez, Senior Editor Friday, March 17, 2023 - 8:00 am Print This Story | Subs...

17/03/2023

SVG On Demand: New York Islanders' Paul Jennings, Alex Leafer on Providing Impactful Content With High-Quality Technology

SVG On Demand: New York Islanders' Paul Jennings, Alex Leafer on Providing I...

17/03/2023

NBC Sports To Debut BagCam' for Coverage of PGA TOUR Valspar Championship

NBC Sports To Debut BagCam' for Coverage of PGA TOUR Valspar Championship BagCam will sit within and look out from atop Justin Thomas' golf bag during ...

17/03/2023

Inside Whisper's Production of the Jake Paul vs. Tommy Fury Boxing Match

Inside Whisper's production of the Jake Paul v Tommy Fury boxing match By George Bevir Tuesday, March 14, 2023 - 10:21 Print This Story The Jake Paul ...

17/03/2023

NEP Norway Takes the Holmenkollen Ski Festival to New Heights and Extremes

NEP Norway takes the Holmenkollen Ski Festival to new heights and extremes By Heather McLean Friday, March 17, 2023 - 09:49 Print This Story NRK camera ca...

16/03/2023

SVG On Demand: New York Islanders' Ryan Halkett on Creating an Authentic Gameday Experience Inside, Outside of the Venue

SVG On Demand: New York Islanders' Ryan Halkett on Creating an Authentic Gam...

16/03/2023

SVG Venue Summit Draws 180+ Game Presentation and Tech Leaders to UBS Arena for Two-Day Event

SVG Venue Summit Draws 180+ Game Presentation and Tech Leaders to UBS Arena for ...

16/03/2023

SVG PLAY: How Professional, Collegiate Teams Are Launching New Direct-to-Consumer Platforms

SVG PLAY: How Professional, Collegiate Teams Are Launching New Direct-to-Consume...

16/03/2023

March Madness Live Returns with Four-Game Multiview on Desktop; Greater Focus on Discoverability Across Devices

March Madness Live Returns with Four-Game Multiview on Desktop; Greater Focus on...

15/03/2023

Central Atlantic Collegiate Conference Deploys Full Court Press for Men's, Women's Basketball Quarterfinals

Central Atlantic Collegiate Conference Deploys Full Court Press for Men's, W...

15/03/2023

Diamond Sports Group Files for Chapter 11 Protection, Says Bally Sports RSNs Will Continue To Broadcast Games

Diamond Sports Group Files for Chapter 11 Protection, Says Bally Sports RSNs Wil...

15/03/2023

SVG College Summit 2023: Virginia Tech's Eric Frey to Serve as Event Chairman

SVG College Summit 2023: Virginia Tech's Eric Frey to Serve as Event Chairma...

15/03/2023

SVG Rewind: Inside Texas A&M's Behind-the-Scenes Baseball Broadcast

SVG Rewind: Inside Texas A&M's Behind-the-Scenes Baseball Broadcast 12th Man Productions Buddy Kimberlin and Justin Argo walk through the unique show By Br...

14/03/2023

Live From the PLAYERS Championship: Sky Sports Elevates Production as 2023 Season Shifts to High Gear

Live From the PLAYERS Championship: Sky Sports Elevates Production as 2023 Seaso...

14/03/2023

SVG PLAY: System Integrators Dissect the Growth in Team-based Facilities for Content Production

SVG PLAY: System Integrators Dissect the Growth in Team-based Facilities for Con...

14/03/2023

ESPN, Disney Take Next Tech Leap in Kids-Focused Broadcast With Live, Animated NHL Big City Greens Classic'

ESPN, Disney Take Next Tech Leap in Kids-Focused Broadcast With Live, Animated ...

13/03/2023

Look Who's Talking' Baseball

Look Who's Talking' Baseball ESPN's Sunday Night Baseball may get a larger cast of mic'd up outfielders By Dan Daley, Audio Editor Monday, Ma...

13/03/2023

Portland Trail Blazers Crank Up In-House Live Broadcasts With AR Graphics, Advanced Stats, New Camera Angles, Increased Fan Engagement

Portland Trail Blazers Crank Up In-House Live Broadcasts With AR Graphics, Advan...

13/03/2023

St. Louis Sting Adopts STAIDIUM In-Venue Technology for AI-Based Live Streaming

St. Louis Sting Adopts STAIDIUM In-Venue Technology for AI-Based Live Streaming The Tier 2 amateur hockey club will live-stream every home game to fans By Kris...

13/03/2023

ESPN's Sunday Night Baseball Doubles the Number of Miked Outfielders

ESPN's Sunday Night Baseball Doubles the Number of Miked Outfielders Two players per game will be wired for sound By Dan Daley, Audio Editor Monday, Marc...

13/03/2023

Derek Mobley, Steve Ackels Take Over Front Bench for ESPN's Monday Night Football

Derek Mobley, Steve Ackels Take Over Front Bench for ESPN's Monday Night Foo...

13/03/2023

Fox Corp. Pulls Back the Curtain on Live Streaming Super Bowl LVII in 4K at the SVG Sports OTT Forum, March 29

Fox Corp. Pulls Back the Curtain on Live Streaming Super Bowl LVII in 4K at the ...

13/03/2023

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed...

10/03/2023

Live From THE PLAYERS Championship: Quintar's Jeff Jonas on How AR Enhances the Golf Fan Experience

Live From THE PLAYERS Championship: Quintar's Jeff Jonas on How AR Enhances ...

10/03/2023

Live from the PLAYERS Championship: PGA TOUR Embraces Cloud for All Access; Unreal Engine Drives Next-Gen Virtual Hole Flyovers

Live from the PLAYERS Championship: PGA TOUR Embraces Cloud for All Access; Unre...

09/03/2023

Live From THE PLAYERS Championship: NBC Sports Expand TrackMan; JitaCam Enhances Coverage

Live From THE PLAYERS Championship: NBC Sports Expand TrackMan; JitaCam Enhances...

09/03/2023

Live From the PLAYERS Championship: Expanded TrackMan, JitaCam Enhance Coverage From NBC Sports

Live From the PLAYERS Championship: Expanded TrackMan, JitaCam Enhance Coverage ...

09/03/2023

NBA Taps Sony's Hawk-Eye for Data-Tracking Beginning With 2023-24 Season

NBA Taps Sony's Hawk-Eye for Data-Tracking Beginning With 2023-24 Season Second Spectrum remains official NBA League Pass augmentation provider, Team Basket...

09/03/2023

New CBS Sports Golazo Network' 24/7 Streaming Network Dedicated to Global Soccer Set to Launch on April 11

New CBS Sports Golazo Network' 24/7 Streaming Network Dedicated to Global S...

09/03/2023

Flexible and Futureproof: Behind the Scenes at EMG Italy's New FISU Broadcast Operation Hub

Flexible and futureproof: Behind the scenes at EMG Italy's new FISU broadcas...

09/03/2023

SVG New Sponsor Spotlight: Qvest's Tim Day on Guiding Broadcasters Into Their Digital Futures

SVG New Sponsor Spotlight: Qvest's Tim Day on Guiding Broadcasters Into Thei...

08/03/2023

March Madness Set to Return in 12th Year of CBS Sports-WBD Sports Partnership

March Madness Set To Return in 12th Year of CBS Sports-WBD Sports Partnership Lead director Mark Grant will call cameras on his first Final Four and National Ch...

07/03/2023

Inaugural SVG Sports Cloud Production Forum Set for May 10 in NYC

Inaugural SVG Sports Cloud Production Forum Set for May 10 in NYC By SVG Staff Tuesday, March 7, 2023 - 12:00 pm Print This Story | Subscribe Story High...

07/03/2023

Fox Sports To Fly Live Drone Inside MSG for Big East Men's Tournament

Fox Sports To Fly Live Drone Inside MSG for Big East Men's Tournament It will be the first use of an in-arena drone for live coverage of college basketball ...

07/03/2023

SVG PLAY: HBCU Bridge Inside Look Breaks Down Career Opportunities in March Madness

SVG PLAY: HBCU Bridge Inside Look Breaks Down Career Opportunities in March Madn...

06/03/2023

The SVG [email protected] Blog Is Back as Your Source for All the Latest News From Vegas

The SVG [email protected] Blog Is Back as Your Source for All the Latest News Fr...

03/03/2023

National Lacrosse League's First Outdoor Game Is Its Largest Production' Ever

National Lacrosse League's First Outdoor Game Is Its Largest Production'...