
Station Groups Look Beyond Traditional MAMs in Order to Extract Maximum Value from Investments in Content Capture and Creation
TORONTO, Canada-January 15, 2014-Masstech Group, whose solutions enable media companies to save, share and transform content, today announced that its Masstech for News system is being deployed at more than 50 U.S. TV stations spanning station groups that together account for approximately 20 percent of U.S. news operations.
The Masstech for News solution, which was first introduced at NAB 2013, enables news operations to more effectively re-use and re-purpose their valuable content by:
- automating content archiving and lowering the costs and fees associated with content retention and scaling over time
- simplifying search and restore operations by integrating them into the native newsroom computer systems (NRCS) journalists are already familiar with
- eliminating technical barriers users face when trying to move content between legacy MAM systems, production systems, and newsroom computers
Masstech CEO Joe French said, From video captured by cameras in the field to a completed story prepared by a journalist, a news operation's content, is its lifeblood. That is why everyone has been excited about MAMs in recent years. Unfortunately, moving content in and out of those systems for use in production has been complicated. As a result, even when content is stored, it often doesn't get used as much as it should. With Masstech for News the complex technology needed to move content between different systems and different locations is hidden from the journalists. Our customers want their people focused on making valuable content, not managing the logistics of moving files. That's what Masstech for News delivers.
Masstech for News allows journalists to automatically archive, access, share and use a company's content directly from within popular newsroom system interfaces, including Associated Press ENPS, Avid iNEWS and Ross Inception. Direct integration within NRCS interfaces and other production system provides users with direct, disruption-free access to video and text content stored locally, remotely, or produced by third party agencies. The unique Video follows Text advantage allows all elements of a story, including text, metadata and media, to be transferred seamlessly with just a single drag-and-drop action between locations, production servers and even different newsroom systems. Automated transcoding ensures that content is always in the correct format as media moves from the archive, through production and out for distribution. Reducing complexity in this way encourages creative flexibility and heightens productivity.
For more information about Masstech and its industry-leading archiving and media management solutions visit www.masstech.com.
###
About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit:www.masstech.com.
More from Masstech
13/10/2016
Masstech and Qualstar Team Up to Deliver Affordable LTO Archiving Solutions Combination of powerful media management solutions with cost-effective tape librarie...
26/08/2016
Masstech and LiveU Partner to Seamlessly Integrate Acquisition, Production and N...
02/05/2016
Masstech Welcomes Experienced Industry Professional Frank Lima to International ...
20/04/2016
Masstech Spot and Program Aggregation Solutions Add Support for Latest PitchBlue...
07/04/2016
Masstech Advanced Workflow Solutions Enable Cost-Saving Automation and Future-Pr...
10/03/2016
Masstech Portal for Avid Streamlines the Path between Editing and Archives Intuitive interface simplifies media archiving and retrieval for Avid users, removin...
24/02/2016
Masstech Adds LTO-7 Storage Support to Highly-Acclaimed MAM, Newsroom and Archiv...
06/01/2016
Masstech Hires Industry Veteran Ganesh Kaushic as Director of Sales and Marketin...
14/10/2015
Masstech Announces Three Staff Promotions in Headquarters October 14, 2015 TORONTO, Ontario: Masstech the trusted provider of innovative, advanced workflow...
18/09/2015
Venture Capital Firm, Covington Fund II Inc. Becomes Controlling Shareholder of ...
03/09/2015
Masstech Transforms Newsroom Sharing and Archive Workflows for Sinclair Broadcas...
24/08/2015
Masstech to Spotlight Latest Innovations for Advanced Workflows, Media Asset Man...
08/07/2015
Masstech to Present Insights and Highlight Advances in Media Asset Management Wo...
22/05/2015
Masstech to Showcase Innovations in Media Asset Management, Archiving and News W...
12/05/2015
Masstech Expands International Sales Presence with Four Key Appointments Newly-created sales positions and promotions address worldwide market opportunities whi...
13/04/2015
New Partnership Brings MOG Technologies' Advanced Ingest to Masstech Media M...
12/04/2015
Sony Optical Disc Archive Achieves New Workflow Efficiencies with Masstech Media...
12/04/2015
Masstech Advances Media Asset Management with Powerful New Software Version New interface, unstructured metadata support, embedded video manipulation and more m...
01/04/2015
Masstech Switch and Save Program Lowers the Cost of Archive Management and Simpl...
26/02/2015
Masstech Welcomes Industry Veteran Michael Devine to Sales Team Devine brings over two decades of broadcast solutions sales experience and extensive background ...
12/01/2015
Masstech Bringing Media Asset Management and News Workflow Innovations to Events...
10/10/2014
Masstech for News Expands Interoperability with Support for Octopus Newsroom Com...
12/09/2014
Grass Valley and Masstech Integrate GV STRATUS with Masstech Media Management fo...
08/05/2014
Masstech Resolves Media Asset Management and Deep Archiving Challenges for FINAS...
03/04/2014
Masstech and Volicon Announce Distribution Partnership Masstech to Offer Volicon Observer Broadcast Compliance Logging Products in Conjunction with Media Manage...
31/03/2014
Masstech Announces Intent to Acquire PlayBox Products and Technology Will combine Masstech's industry-leading asset management with the market leader in cha...
12/02/2014
Marries Award-Winning, Next Generation Workflow with Industry-Leading Foundation...
15/01/2014
Station Groups Look Beyond Traditional MAMs in Order to Extract Maximum Value fr...
20/11/2013
Masstech Solutions Rewrite Rules, Reset Expectations and Help Broadcasters Incre...
19/09/2013
LIN Media Taps Masstech for News System to Archive News Content, Encourage Content Sharing Between LIN Stations, and Simplify Workflows for Journalists
TORONTO...
17/09/2013
For the first time, journalists will be able to access, move and share a complet...
16/09/2013
Companies collaborate to provide journalists the ability to share, archive and access media assets with video follows text ease from within Inception News des...
11/09/2013
Masstech Video-Follows-Text Innovation Provides Faster, Easier Workflow to Busy ...
28/08/2013
New Managing Director for Europe to Strengthen Presence in Region; Increase Avai...
17/04/2013
Expert panel of independent judges identify products capable of bringing technic...
16/04/2013
Masstech Group Wins TV Technology STAR Award at NAB 2013 PRESS RELEASE Masstech Group Wins TV Technology STAR Award at NAB 2013
Editors Choose Emerald for Ne...
15/04/2013
Two Leading Media Industry Association Identify Masstech Emerald for News as Product with Potential to Revolutionize Broadcast Industry
TORONTO, Canada, April ...
06/04/2013
World's Only Media Asset Management System that Merges Seamlessly with Journalist Workflows within Avid iNEWS and AP ENPS Newsroom Systems to Provide Effort...
18/03/2013
Attracts Leading Experts to Staff as Company Focuses on Solving Challenges of th...
13/12/2012
The leading provider of Media Asset Management solutions will digitize all of Vietnam Television Film Center's workflows with an advanced digital archiving ...