Mining the AI Potential
Once upon a time, there was an industry that called programmatic code software and not artificial intelligence .
In media storage, you've probably heard AI used in the context of image searching your media archive to find a matching actor's face
Because AI has become an almost ubiquitously used phrase, and therefore somewhat grating, it would be easy to dismiss it from our thoughts but is there anything behind the term that we should be taking notice of?
Search: The Final Frontier
Google processes a lot of data. Some estimates say that Google handle 1.2 trillion searches per annum. I don't know, but I'd imagine 99.999% of those searches are based around language. However, in a world where an estimated 80% of data is unstructured, and the vast majority of that unstructured data is video data, it is clear that search has a long way to go.
The next stage is to be able to search video and, for reasons we will briefly touch on, often the techniques used to analyse video and to allow meaningful search of video is described as AI.
Why is it called AI? A few years ago we'd have called it: image searching; video searching or software algorithms , but since the success of Apple Siri, Amazon Echo etc., the general public psyche and lexicon has begun to consider any such technology artificial intelligence . This is even if it doesn't have a self-learning feedback loop or some other mechanism of analysis enhancement over time. So, though it irks me, let's join the bandwagon and call it AI video analysis and search as well.
What cannot be ignored is that this is exciting. Video archives that previously sat dormant can now be queried for all types of things:
What footage of Princess Diana do we have?
Have we ever shot a news item on that street before?
Who has ever played number 7 for England?
Those image searching algorithms are nascent but are quickly being realised. On the other hand, semantic video analysis is more basic to date but will answer more and more questions such as:
This part of the movie is a car chase
Alert! Look at this CCTV stream because a street fight has broken out
This movie is a modern day remake of the magnificent seven
Cars on this road have gone from 100% driven to 30% self-driven in the past 5 years
Unstructured data (or unstructured information) is information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well.
So AI video analysis and search is beginning to be able to unlock the value in media archives, and this importantly allows better reuse of media assets for all types of analysis, documentary making, sports fan lookups, and countless other usages. This will only go from strength to strength, but, is that really what AI in media archiving is all about?
AI: Beyond Image Searching
Although the trend is to think about AI in the context of search that would certainly limit our definition.
One of the key challenges with storage today is data gravity . Or, to put it simply, having the video data where it needs to be processed and when it needs to be processed, is a mixture of moving data to where it needs to be seen or processed, or, moving to process to where the data is. Ingenious storage systems are needed to manage this. Take for instance a production that is to be post-produced by teams in different countries. Assets should be available to those teams as and when they are ready to work on those assets. That's where artificial intelligence can come in: moving assets around for us.
Furthermore, artificial intelligence can manage this in a manner that also protects data against any kind of loss and with security in mind. AI storage becomes your 24/7 super-administrator so that you don't need to spend your days making data transfers or worrying about data security.
The term AI in media storage then should not be limited to purely AI searching; it is also about AI data management.
Can Video Search Change the Industry Dynamics for Video Owners?
All in all the media industry should be hugely excited about the new video search techniques coming on to the market for the simple reason that they allow the holders of media archives to better monetise and re-use content.
But could it be that this is just the beginning? Will AI production mixed with video search be able to cut new content? Will video search allow a whole new analytics industry to develop new Googles new Facebooks? Could it be that the owners of video archives will gain more of their revenue from that archive than they do from new content?
The future is uncertain, but the foundations of that future are here and now.
Data gravity is an analogy of the nature of data and its ability to attract additional applications and services. The Law of Gravity states that the attraction between objects is directly proportional to their weight (or mass). Dave McCrory coined the term data gravity to describe the phenomenon in which the number or quantity and the speed at which services, applications, and even customers are attracted to data increases as the mass of the data also increases.
The Object Matrix View
Our conclusion for AI, in general, is that the term will quickly become redundant (again) since it is being used too ubiquitously! However
For AI Search our conclusions are:
Includes image search, object searching, semantic analysis and speech to text
It will revolutionise how and why we hold video archives
It will monetise archives in new ways: keeping archives offline will no longer be viable
It will move from niche to mainstream over the coming years
For AI data management our conclusions are:
It will move data and data processing algorithms
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
Mining the AI Potential
