Sony Pixel Power calrec Sony

Mining the AI Potential

07/11/2018

Mining the AI Potential

Once upon a time, there was an industry that called programmatic code software and not artificial intelligence .

In media storage, you've probably heard AI used in the context of image searching your media archive to find a matching actor's face

Because AI has become an almost ubiquitously used phrase, and therefore somewhat grating, it would be easy to dismiss it from our thoughts but is there anything behind the term that we should be taking notice of?

Search: The Final Frontier

Google processes a lot of data. Some estimates say that Google handle 1.2 trillion searches per annum. I don't know, but I'd imagine 99.999% of those searches are based around language. However, in a world where an estimated 80% of data is unstructured, and the vast majority of that unstructured data is video data, it is clear that search has a long way to go.

The next stage is to be able to search video and, for reasons we will briefly touch on, often the techniques used to analyse video and to allow meaningful search of video is described as AI.

Why is it called AI? A few years ago we'd have called it: image searching; video searching or software algorithms , but since the success of Apple Siri, Amazon Echo etc., the general public psyche and lexicon has begun to consider any such technology artificial intelligence . This is even if it doesn't have a self-learning feedback loop or some other mechanism of analysis enhancement over time. So, though it irks me, let's join the bandwagon and call it AI video analysis and search as well.

What cannot be ignored is that this is exciting. Video archives that previously sat dormant can now be queried for all types of things:

What footage of Princess Diana do we have?

Have we ever shot a news item on that street before?

Who has ever played number 7 for England?

Those image searching algorithms are nascent but are quickly being realised. On the other hand, semantic video analysis is more basic to date but will answer more and more questions such as:

This part of the movie is a car chase

Alert! Look at this CCTV stream because a street fight has broken out

This movie is a modern day remake of the magnificent seven

Cars on this road have gone from 100% driven to 30% self-driven in the past 5 years

Unstructured data (or unstructured information) is information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well.

So AI video analysis and search is beginning to be able to unlock the value in media archives, and this importantly allows better reuse of media assets for all types of analysis, documentary making, sports fan lookups, and countless other usages. This will only go from strength to strength, but, is that really what AI in media archiving is all about?

AI: Beyond Image Searching

Although the trend is to think about AI in the context of search that would certainly limit our definition.

One of the key challenges with storage today is data gravity . Or, to put it simply, having the video data where it needs to be processed and when it needs to be processed, is a mixture of moving data to where it needs to be seen or processed, or, moving to process to where the data is. Ingenious storage systems are needed to manage this. Take for instance a production that is to be post-produced by teams in different countries. Assets should be available to those teams as and when they are ready to work on those assets. That's where artificial intelligence can come in: moving assets around for us.

Furthermore, artificial intelligence can manage this in a manner that also protects data against any kind of loss and with security in mind. AI storage becomes your 24/7 super-administrator so that you don't need to spend your days making data transfers or worrying about data security.

The term AI in media storage then should not be limited to purely AI searching; it is also about AI data management.

Can Video Search Change the Industry Dynamics for Video Owners?

All in all the media industry should be hugely excited about the new video search techniques coming on to the market for the simple reason that they allow the holders of media archives to better monetise and re-use content.

But could it be that this is just the beginning? Will AI production mixed with video search be able to cut new content? Will video search allow a whole new analytics industry to develop new Googles new Facebooks? Could it be that the owners of video archives will gain more of their revenue from that archive than they do from new content?

The future is uncertain, but the foundations of that future are here and now.

Data gravity is an analogy of the nature of data and its ability to attract additional applications and services. The Law of Gravity states that the attraction between objects is directly proportional to their weight (or mass). Dave McCrory coined the term data gravity to describe the phenomenon in which the number or quantity and the speed at which services, applications, and even customers are attracted to data increases as the mass of the data also increases.

The Object Matrix View

Our conclusion for AI, in general, is that the term will quickly become redundant (again) since it is being used too ubiquitously! However

For AI Search our conclusions are:

Includes image search, object searching, semantic analysis and speech to text

It will revolutionise how and why we hold video archives

It will monetise archives in new ways: keeping archives offline will no longer be viable

It will move from niche to mainstream over the coming years

For AI data management our conclusions are:

It will move data and data processing algorithms
LINK: https://object-matrix.com/mining-the-ai-potential/...
See more stories from matrixstore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

02/06/2026

Case Study: Tennis Channel Transitions From Satellite to IP Distribution With LTN

Tennis Channel has completed a transition from satellite-based distribution to a...

02/06/2026

Daktronics Announces 2026 High School Video Summit for June 23-24

Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...

02/06/2026

Fandango to Screen Telemundos FIFA World Cup 2026 Coverage at 160 Theaters Nationwide

Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...

02/06/2026

AWSN Announces Broadcast Schedule for Inaugural Professional Softball League Season

All Women's Sports Network (AWSN) has announced the live television schedule...

02/06/2026

Spalk Announces Partnerships with Ligue 1, Euroleague, and LNB

Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...

02/06/2026

NHL Network Announces Stanley Cup Final Programming Schedule

NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...

02/06/2026

Matrox Video Launches Maevex MGX Series IPMX-Ready AV-over-IP Encoders and Decoders

Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...

02/06/2026

Marshall Electronics to Exhibit IP Camera Lineup at InfoComm 2026

Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...

02/06/2026

PAMA and Shure Extend Deadline for Mark Brunner Professional Audio Scholarship to June 15

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

02/06/2026

MultiDyne To Debut FiberSaver-10G and New VersaBrix Frame Options at InfoComm 2026

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...

02/06/2026

Advanced Systems Group Promotes Joe Marchitto to Western Regional CTO

Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...

02/06/2026

Brothers Osborne To Perform Free Concert Outside Lenovo Center Before Stanley Cup Final Game 1

The NHL has announced that Brothers Osborne will headline a free outdoor concert...

02/06/2026

CP Communications Names First Female Executives in Company History

CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...

02/06/2026

Lighting Design Group Designs Broadcast Studio for Yahoo at 770 Broadway

The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...

02/06/2026

Zee Entertainment Acquires FIFA Media Rights for India Through 2034

Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...

02/06/2026

Behind The Mic: Prime Sports UK Shares On Air Roster for NBA Finals; and More

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

02/06/2026

Auburn Universitys Parker Leppien on the Nonstop Growth of War Eagle Productions

The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend Broadcast and production crews at Division I institutions are busy ...

02/06/2026

With Stanley Cup Final Set To Begin, NHL and Honeywell Lay Foundation for Energy-Efficient Venues

The initiative is extends beyond the league's arenas to team training rinks,...

02/06/2026

Release Rundown: What to Watch in June, From Leviticus to The Invite

Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite by Olivia Wilde, an official selection of the 2026 Sundance Film Festival. (Co...

02/06/2026

Scaler Music launch Carbon Electra 2

Musically intelligent soft synth gets upgraded Scaler Music will be probably be best known to many for their music theory tools, but their product range al...

02/06/2026

Klevgrand introduce Altitude

Powerful new vocal-production tool announced Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...

02/06/2026

McDSP introduce DC-2 Dual Compressor for APB

Launched alongside Go Green sale extension McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...

02/06/2026

Ableton announce Extensions SDK

Create custom tools for Ableton Live 12 Suite Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...

02/06/2026

Eventide unveil the H9 Harmonizer Gen 2

Now features full H90 algorithm library Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...

02/06/2026

Universal Audio release UAD Topline Vocal Tune

Plus UAD Half Yearly Sale now live The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...

02/06/2026

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification compliant OTA test system by Rohde & Schwarz

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...

02/06/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV

blueCORE standalone processors headline solutions designed to simplify the trans...

02/06/2026

Monetizing the Archive: How Cantemo's JIT Playback Eliminates the Proxy Bottleneck

If you've kept up with this article series, you know by now where to start w...

02/06/2026

Calrec Scales ImPulseV for Greater Choice in Virtualised Workflows

With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...

02/06/2026

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen's local television...

02/06/2026

Riedel Networks Taps Gudrun Scharler as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Grass Valley Enables Sky News Australia s Cloud-First New...

Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...

02/06/2026

STUDIO TECHNOLOGIES INTRODUCES NEW MODEL 385 MIC INTERCOM...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...

02/06/2026

Magewell Levels-Up All-in-One Content Production with Lau...

More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...

02/06/2026

Modena Showcases farmerswife at Mediatech 2026

farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...

02/06/2026

PTZOptics showcases intelligent video ecosystem at InfoCo...

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

02/06/2026

Roku Launches the Roku Soccer Zone

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

FCC Sets Deadlines for Comments in ABC License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Studio Technologies Introduces Model 385 Beltpack

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Dies at 73

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes Ahead of Schedule

02 Jun 2026 VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...

02/06/2026

The Marlow Murder Club returns for a fourth series on U

Praise for series three: The Times - sun-dappled pleasure The Daily Mail - The Homes Counties' Charlie's Angels The Sun - 4* this [is an] enjoya...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

Wuppertal June 2, 2026 Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...

02/06/2026

Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub

Back to All News Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub Product 02 June 2026 Global Link copied to clipboard Dear most vor...

02/06/2026

New LinkedIn Data: 90% of C-Suite Leaders are Continuously ...

New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights Lin...