Mining the AI Potential
Once upon a time, there was an industry that called programmatic code software and not artificial intelligence .
In media storage, you've probably heard AI used in the context of image searching your media archive to find a matching actor's face
Because AI has become an almost ubiquitously used phrase, and therefore somewhat grating, it would be easy to dismiss it from our thoughts but is there anything behind the term that we should be taking notice of?
Search: The Final Frontier
Google processes a lot of data. Some estimates say that Google handle 1.2 trillion searches per annum. I don't know, but I'd imagine 99.999% of those searches are based around language. However, in a world where an estimated 80% of data is unstructured, and the vast majority of that unstructured data is video data, it is clear that search has a long way to go.
The next stage is to be able to search video and, for reasons we will briefly touch on, often the techniques used to analyse video and to allow meaningful search of video is described as AI.
Why is it called AI? A few years ago we'd have called it: image searching; video searching or software algorithms , but since the success of Apple Siri, Amazon Echo etc., the general public psyche and lexicon has begun to consider any such technology artificial intelligence . This is even if it doesn't have a self-learning feedback loop or some other mechanism of analysis enhancement over time. So, though it irks me, let's join the bandwagon and call it AI video analysis and search as well.
What cannot be ignored is that this is exciting. Video archives that previously sat dormant can now be queried for all types of things:
What footage of Princess Diana do we have?
Have we ever shot a news item on that street before?
Who has ever played number 7 for England?
Those image searching algorithms are nascent but are quickly being realised. On the other hand, semantic video analysis is more basic to date but will answer more and more questions such as:
This part of the movie is a car chase
Alert! Look at this CCTV stream because a street fight has broken out
This movie is a modern day remake of the magnificent seven
Cars on this road have gone from 100% driven to 30% self-driven in the past 5 years
Unstructured data (or unstructured information) is information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well.
So AI video analysis and search is beginning to be able to unlock the value in media archives, and this importantly allows better reuse of media assets for all types of analysis, documentary making, sports fan lookups, and countless other usages. This will only go from strength to strength, but, is that really what AI in media archiving is all about?
AI: Beyond Image Searching
Although the trend is to think about AI in the context of search that would certainly limit our definition.
One of the key challenges with storage today is data gravity . Or, to put it simply, having the video data where it needs to be processed and when it needs to be processed, is a mixture of moving data to where it needs to be seen or processed, or, moving to process to where the data is. Ingenious storage systems are needed to manage this. Take for instance a production that is to be post-produced by teams in different countries. Assets should be available to those teams as and when they are ready to work on those assets. That's where artificial intelligence can come in: moving assets around for us.
Furthermore, artificial intelligence can manage this in a manner that also protects data against any kind of loss and with security in mind. AI storage becomes your 24/7 super-administrator so that you don't need to spend your days making data transfers or worrying about data security.
The term AI in media storage then should not be limited to purely AI searching; it is also about AI data management.
Can Video Search Change the Industry Dynamics for Video Owners?
All in all the media industry should be hugely excited about the new video search techniques coming on to the market for the simple reason that they allow the holders of media archives to better monetise and re-use content.
But could it be that this is just the beginning? Will AI production mixed with video search be able to cut new content? Will video search allow a whole new analytics industry to develop new Googles new Facebooks? Could it be that the owners of video archives will gain more of their revenue from that archive than they do from new content?
The future is uncertain, but the foundations of that future are here and now.
Data gravity is an analogy of the nature of data and its ability to attract additional applications and services. The Law of Gravity states that the attraction between objects is directly proportional to their weight (or mass). Dave McCrory coined the term data gravity to describe the phenomenon in which the number or quantity and the speed at which services, applications, and even customers are attracted to data increases as the mass of the data also increases.
The Object Matrix View
Our conclusion for AI, in general, is that the term will quickly become redundant (again) since it is being used too ubiquitously! However
For AI Search our conclusions are:
Includes image search, object searching, semantic analysis and speech to text
It will revolutionise how and why we hold video archives
It will monetise archives in new ways: keeping archives offline will no longer be viable
It will move from niche to mainstream over the coming years
For AI data management our conclusions are:
It will move data and data processing algorithms
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
Mining the AI Potential
