Raphael Corr a Netto, director ejecutivo de Negocios Internacionales de la empresa, tom parte en la discusi n y destac la estrategia de coproducci n y sociedades en la versi n internacional de Supermax
La industria del entretenimiento televisivo sigue siendo incansable en la b squeda de formatos innovadores, g neros, lenguajes y modelos de exhibici n y producci n de contenidos. En este escenario, los nuevos h bitos de consumo y la expansi n de ofertas estimulan el mercado, y contenidos innovadores pueden generar nuevas oportunidades de negocio y estrategias. Para hablar sobre el tema con los principales players del mercado, Raphael Corr a Netto, director ejecutivo de Negocios Internacionales de Globo, particip esta ma ana, d a 19, del panel Content Twists in Latin America, realizada durante NATPE.
Durante el evento, Raphael enfatiz el constante impulso de Globo para repensar c mo crea y produce contenido y storytelling: Somos, en esencia, contadores de historias. Y hoy debemos reconocer que ya no podemos crear contenido que no sea multi-plataforma. En nuestro caso, hemos tenido muchas experiencias positivas con contenido cruzado entre nuestro canal de TV abierta y nuestra plataforma de VOD, Globo Play. Los dos est n conectados para servir a la audiencia. Por ejemplo, hemos estado produciendo episodios cero y hemos lanzado programas que se estrenan en nuestra plataforma digital. Tambi n hemos producido spin-offs para que el espectador pueda aumentar su experiencia con la historia en el ambiente digital. Hemos anticipado contenido en Globo Play, que luego es exhibido en la TV abierta. En otras palabras, se trata de nuevas experiencias de creaci n, producci n y distribuci n.
El director destac tambi n la producci n de la serie Supermax , que marca la entrada de la empresa en la producci n de contenidos originales exclusivamente para el mercado internacional. El plan estrat gico es parte del movimiento de Globo que, seg n l, est alineado con la b squeda constante de la compa a por un desempe o global cada vez m s estrat gico y diversificado.
Para el ejecutivo, el ambiente creativo y la cooperaci n entre los principales players del sector en Am rica Latina permiti la producci n de la serie y comprob la viabilidad y la necesidad de nuevas formas de sociedad. La Oficina Burman, TV Azteca en M xico, Mediaset en Espa a, TVP en la Argentina, como co-productores, y nuestro socio estrat gico Teledoce en Uruguay abrazaron el proyecto por entender la importancia para sus estrategias de programaci n en tener un trabajo producido en un ambiente verdaderamente multicultural. Supermax es el resultado de una uni n innovadora y audaz, pero que desde el inicio, nos dio mucha confianza por su fuerza, su poder de convocatoria y sobre todo por la participaci n activa de los co-productores , dijo.
La evaluaci n de Raphael es que, en este escenario, producciones no s lo de Globo, pero de diversos productores de contenidos en el mundo tienen una alta capacidad de expansi n y adaptaci n, y son excelentes conductores de un movimiento, especialmente en Am rica Latina, de renovaci n de la oferta de contenido en formatos y g neros distintos: Pienso que debemos estar cada m s abiertos a las oportunidades de desarrollo y experimentaci n de contenidos que estimulen nuestros papeles en el mercado y sobre todo que ayuden a fortalecerlo. En este sentido, el director tambi n se al la importancia de la innovaci n en las estructuras narrativas y est ticas para la evoluci n de lo que se ofrece al p blico. El ejemplo vino de la serie Justicia que est en el cat logo de licenciamiento 2017 lanzado por Globo este NATPE y que presenta una narrativa completamente nueva: la distribuci n de las historias de cada personaje por los d as de la semana. As , Justicia , disponible en 4K, tambi n da a sus programadores diferentes posibilidades de exhibici n.
Adem s de Raphael Corr a Netto, participaron en el panel los ejecutivos Marcos Santana, presidente de Telemundo Internacional; Bruce Boren, que lidera las Redes Televisa y Blim; Francis Smith, vicepresidente ejecutivo de Distribuci n y Desarrollo de los Medios de HBO Latin America; y Tom s Yankelevich, Director de Contenidos y Negocios Internacionales de Telefe.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
Raphael Corr a Netto, director ejecutivo de Negocios Internacionales de la empresa, tom parte en la discusi n y destac la estrategia de coproducci n y sociedades en la versi n internacional de Supermax 
