Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
By Contributor
Published: July 5, 2024 Updated: July 8, 2024
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
target=_blank title=Share on LinkedIn class=share-linkedin> Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
https://www.tvbeurope.com/features/opinion-the-impact-of-data-driven-broadcasting title=Share via Email class=share-email>
Broadcasters are gaining access to vast amounts of audience data, ushering in a new era of insights.
As both traditional broadcasters and OTT entertainment providers assert their position in the market, the value of consumer insight and its role in achieving a competitive advantage has become clear. The recent integration of AI into broadcast workflows stands out as a pivotal development for the industry. AI is reshaping how content is curated, how schedules are optimised, and how audiences are engaged. Data-driven broadcasting enables media companies to deliver a more tailored, efficient, and engaging viewing experience, with customer loyalty and increased revenue as the reward.
Interconnected insights The relationship between user data, content acquisition, and programme recommendations, is becoming increasingly interconnected and reciprocal. Distributors, entertainment providers, and even production teams rely on data to identify and respond to viewer demands and preferences. As we move towards a connected TV ecosystem, data will play a more important role. But it is not just main platform data that can provide useful insights, tracking the performance of multiple versions of promo content across social media platforms can also influence content strategies.
Leveraging audience insight in broadcast workflows transforms the way media companies operate. Tracking relevance and how viewers interact with content creates an increasingly comprehensive picture, because each new insight is never isolated from historical data. This approach contributes significantly to a more satisfying experience for viewers. Of course, manually analysing this volume of data is a near impossible task. AI-driven data analysis enables media companies to stay ahead of the curve across content creation, delivery and social media engagement.
AI in action AI has revolutionised data analysis by swiftly processing large datasets and extracting actionable insights to optimise personalisation and efficiency. AI-driven data analysis has become indispensable for broadcasters, enabling them to understand audience preferences, predict emerging trends and tailor content planning accordingly. In this way, content owners can meet the ever-evolving demands of their viewers.
Armed with information on how content has performed previously, editors can also leverage AI workflows to efficiently select the most engaging segments from a film or series. This ensures teasers and trailers resonate with target audiences while conserving valuable time and streamlining the process. Several versions can be tested with different groups, enabling content owners to develop tailored strategies that resonate better with particular segments. Whether it's identifying intense moments in a match, main character highlights in a series or action-packed sequences in a movie, AI-powered editing tools supercharge the customisation of promo content to meet the unique preferences of different demographics.
Sports highlights are a great example of this, take the Vietnam Pro Basketball League, for example. Through the integration of AI-backed data segmenting solutions into their content creation process, the league achieved a 77 per cent increase in video production and a 76 per cent surge in viewership on Facebook in just one month. By leveraging data-driven insights, they segmented their audience, and developed tailored content strategies that powered growth and awareness.
Magic in the metadata Using metadata tagging aids in the process of organising and categorising content, making it easier to manage, search, and optimise for various platforms. Metadata tagging provides detailed information about the content, such as its genre, theme, key moments, actors/players etc. This used to be done manually and was a painstaking process, but AI algorithms can now analyse the content and automatically generate relevant meta-tags and detailed descriptions, ensuring accurate categorisation and streamlined content organisation.
Content owners can now easily monetise vast content libraries, handle content distribution across multiple platforms in different regions and optimise content search and discovery for viewers. AI-powered metadata tags facilitate targeted content recommendations, personalised content delivery, and improved user experiences. This approach not only boosts audience optimisation but also allows broadcasters to focus on creating high-quality promo content that resonates with their audience on social media.
Focused on the future The next generation of media is both personalised and interconnected. Access to vast audience data, amplified by AI integration, and extended across global entertainment and social media platforms will allow for unprecedented customisation. There may be concerns about becoming too dependent on AI, which could result in a loss of human touch in content curation and decision-making processes. But human influence in the creative process is never in question.
AI is an invaluable co-pilot that automates many labour-intensive tasks such as data analysis, metadata tagging, and content extraction, saving time, effort and resources. In fact, AI will liberate content editors to focus on creat
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...
21/01/2026
Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...
21/01/2026
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...
21/01/2026
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...
21/01/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...
21/01/2026
Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion
Magewell, developer of innovative, high-performance video I/O and I...
21/01/2026
Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...
21/01/2026
Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications
Bitfocus, the specialist in ...
21/01/2026
Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
