Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
By Contributor
Published: July 5, 2024 Updated: July 8, 2024
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
target=_blank title=Share on LinkedIn class=share-linkedin> Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
https://www.tvbeurope.com/features/opinion-the-impact-of-data-driven-broadcasting title=Share via Email class=share-email>
Broadcasters are gaining access to vast amounts of audience data, ushering in a new era of insights.
As both traditional broadcasters and OTT entertainment providers assert their position in the market, the value of consumer insight and its role in achieving a competitive advantage has become clear. The recent integration of AI into broadcast workflows stands out as a pivotal development for the industry. AI is reshaping how content is curated, how schedules are optimised, and how audiences are engaged. Data-driven broadcasting enables media companies to deliver a more tailored, efficient, and engaging viewing experience, with customer loyalty and increased revenue as the reward.
Interconnected insights The relationship between user data, content acquisition, and programme recommendations, is becoming increasingly interconnected and reciprocal. Distributors, entertainment providers, and even production teams rely on data to identify and respond to viewer demands and preferences. As we move towards a connected TV ecosystem, data will play a more important role. But it is not just main platform data that can provide useful insights, tracking the performance of multiple versions of promo content across social media platforms can also influence content strategies.
Leveraging audience insight in broadcast workflows transforms the way media companies operate. Tracking relevance and how viewers interact with content creates an increasingly comprehensive picture, because each new insight is never isolated from historical data. This approach contributes significantly to a more satisfying experience for viewers. Of course, manually analysing this volume of data is a near impossible task. AI-driven data analysis enables media companies to stay ahead of the curve across content creation, delivery and social media engagement.
AI in action AI has revolutionised data analysis by swiftly processing large datasets and extracting actionable insights to optimise personalisation and efficiency. AI-driven data analysis has become indispensable for broadcasters, enabling them to understand audience preferences, predict emerging trends and tailor content planning accordingly. In this way, content owners can meet the ever-evolving demands of their viewers.
Armed with information on how content has performed previously, editors can also leverage AI workflows to efficiently select the most engaging segments from a film or series. This ensures teasers and trailers resonate with target audiences while conserving valuable time and streamlining the process. Several versions can be tested with different groups, enabling content owners to develop tailored strategies that resonate better with particular segments. Whether it's identifying intense moments in a match, main character highlights in a series or action-packed sequences in a movie, AI-powered editing tools supercharge the customisation of promo content to meet the unique preferences of different demographics.
Sports highlights are a great example of this, take the Vietnam Pro Basketball League, for example. Through the integration of AI-backed data segmenting solutions into their content creation process, the league achieved a 77 per cent increase in video production and a 76 per cent surge in viewership on Facebook in just one month. By leveraging data-driven insights, they segmented their audience, and developed tailored content strategies that powered growth and awareness.
Magic in the metadata Using metadata tagging aids in the process of organising and categorising content, making it easier to manage, search, and optimise for various platforms. Metadata tagging provides detailed information about the content, such as its genre, theme, key moments, actors/players etc. This used to be done manually and was a painstaking process, but AI algorithms can now analyse the content and automatically generate relevant meta-tags and detailed descriptions, ensuring accurate categorisation and streamlined content organisation.
Content owners can now easily monetise vast content libraries, handle content distribution across multiple platforms in different regions and optimise content search and discovery for viewers. AI-powered metadata tags facilitate targeted content recommendations, personalised content delivery, and improved user experiences. This approach not only boosts audience optimisation but also allows broadcasters to focus on creating high-quality promo content that resonates with their audience on social media.
Focused on the future The next generation of media is both personalised and interconnected. Access to vast audience data, amplified by AI integration, and extended across global entertainment and social media platforms will allow for unprecedented customisation. There may be concerns about becoming too dependent on AI, which could result in a loss of human touch in content curation and decision-making processes. But human influence in the creative process is never in question.
AI is an invaluable co-pilot that automates many labour-intensive tasks such as data analysis, metadata tagging, and content extraction, saving time, effort and resources. In fact, AI will liberate content editors to focus on creat
Europe Stories
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
21/05/2025
Facebook
Twitter
LinkedIn
As part of the Tawazun Economic Program, Thales ...
20/05/2025
Press Release: ToolsOnAir to release version 2025.2 of just:in mac capture solut...
20/05/2025
Press Release: ToolsOnAir to release version 2025.1 Playout solutions for macOS.
Vienna, Austria. May 9th, 2025 ToolsOnAir, a leading provider of broadcast...
20/05/2025
Throughout the month of May, Spotify is celebrating Asian and Pacific Islander Heritage Month by amplifying the many artists, creators, and authors who share th...
20/05/2025
It's officially summer on Spotify and, once again, our team of best-in-class...
20/05/2025
Apple Intelligence, the personal intelligence system that delivers helpful and relevant intelligence while taking an extraordinary step forward for privacy in A...
20/05/2025
20 May 2025
Beeline Uzbekistan Moves its Headquarters to Tashkent's IT Park...
20/05/2025
Praise for series two:
Daily Mail - 5* It's a murder mystery masterclass
Heat - 4* Marlow's giving Midsomer a run for its murder money
Daily Tele...
20/05/2025
Tuesday 20 May 2025
To view this content, please enable our use of cookies. To ...
20/05/2025
SAN JOSE, Calif. - May 19, 2025 - Harmonic (NASDAQ: HLIT) today announced that C...
20/05/2025
SAN JOSE, Calif. - May 20, 2025 - Harmonic (NASDAQ: HLIT) today announced that
the company will showcase breakthrough broadband innovations at ANGA COM 2025. P...
20/05/2025
Today, Apple unveiled an exciting lineup for its annual Worldwide Developers Conference (WWDC), including the Keynote and Platforms State of the Union. Taking p...
20/05/2025
Facebook
Twitter
LinkedIn
73% are investing in AI-specific security tools ...
19/05/2025
For the past decade, Spotify's Fresh Finds playlists have served as a launchpad for emerging independent artists, helping them break through and connect wit...
19/05/2025
Experience true spectrum dominance in all domains with Rohde & Schwarz at DSEI J...
19/05/2025
RT is today publishing a statistical summary from the Register of External Activities for the fourth quarter of 2024.
The RT Register of External Activities ...
19/05/2025
Facebook
Twitter
LinkedIn
The unique, sea-proven Pathmaster solution will ...
19/05/2025
Facebook
Twitter
LinkedIn
Thales, Radiall and FoxConn announce they have i...
18/05/2025
Ballyduff Drama Group from Co. Waterford Scoops Top Award in 2025 RT All-Irelan...
17/05/2025
Globally, Asian and Pacific Islander (API) artists, creators, and authors contin...
16/05/2025
Across Central and Eastern Europe, journalism is no longer the default source of information. It competes and often loses against a chaotic content stream drive...
16/05/2025
Journalists working in investigative reporting across the Western Balkans and T rkiye are encouraged to enter their published work for the 2025 edition of the E...
16/05/2025
As Beyonc s COWBOY CARTER Tour sparks excitement around the world, Spotify is helping the BeyHive get concert-ready with a limited-edition collection of playli...
16/05/2025
UKTV today announces the re-commission of Bookish (6x70') for specialist cri...
16/05/2025
Friday 16 May 2025
To view this content, please enable our use of cookies. To d...
16/05/2025
Live RT Radio 1 shows with Louise Duffy, Countrywide and Mooney Goes Wild
RT ...
15/05/2025
X-Rite Launches CiF3200 Imaging Benchtop Spectrophotometer for Precision Small-S...
15/05/2025
15 May 2025
VEON 1Q25 Earnings Release: Strong Start to 2025, Digital Revenues ...
15/05/2025
The sun-drenched chase thriller launches on Sky and NOW later this yearThursday ...
15/05/2025
Thursday 15 May 2025
To view this content, please enable our use of cookies. To...
15/05/2025
The Football Association of Ireland and RT have today announced a new two-year ...
15/05/2025
Facebook
Twitter
LinkedIn
Thales fully supports the success of Vipps, Norw...
15/05/2025
Facebook
Twitter
LinkedIn
Serbia and Montenegro Air Traffic Services SMATS...
15/05/2025
Facebook
Twitter
LinkedIn
Thales, a global leader in high-power lasers, will inaugurate GenF on Thursday 15 May 2025 in Le Barp (Bordeaux). GenF aims to t...
14/05/2025
Spotify and FC Barcelona's partnership saw its sixth jersey takeover this we...
14/05/2025
At Spotify, we believe that our incredible bandmates (that's what we call our team) are the driving force behind our success. Longtime Spotifier Anna Lundst...
14/05/2025
Dubai/CABSAT/ Bilbao, Spain, May 14th 2025 - Qvest, a global leader in media-focused practices and services, and AgileTV, a provider of comprehensive television...
14/05/2025
PURPOSE-DRIVEN START TO THE YEAR AT MAGYAR TELEKOM - MAGYAR TELEKOM RESULTS FOR ...
14/05/2025
Wednesday 14 May 2025
Image Credit @Sky UK. Photographer: Matt Squire.
High-Res image available to download HERE
THE FILM STARS KIEFER SUTHERLAND & REBEL WIL...
14/05/2025
Arvato Systems and Zucchetti Germany Enter Into Partnership for the Retail Secto...
14/05/2025
Starting later today, Apple Maps users and F1 fans can explore Monaco and the Grand Prix de Monaco like never before with a new Detailed City Experience and cus...
13/05/2025
Spotify aims to bring compelling audiobooks to as many consumers as possible, and we're eager to give fans even more options as they discover their next gre...
13/05/2025
People all over the world love DJ. At the gym, at home, whenever and wherever you want a deeper experience with great music, DJ is the answer. In fact, DJ liste...
13/05/2025
On Wednesday, May 7, 2025, a representative of the Ford Motor Company visited the SGL Carbon site in Ort im Innkreis, Austria, to present the prestigious Q1 Awa...
13/05/2025
Home chevron_right News & Events chevron_right News chevron_right Clear-Com to Highlight Powerful Intercom Capabilities at InfoComm 2025
Clear-Com to Hig...
13/05/2025
Solid Start to the Year Luxembourg, 30 April 2025 -- SES S.A. announces financial results for the three months ended 31 March 2025.
Revenue of 509 million (...
13/05/2025
London, 13th May 2025: Iconic fashion brand Ghost is launching a 30-piece curate...
13/05/2025
SAN JOSE, Calif. - May 13, 2025 - Harmonic (NASDAQ: HLIT) today announced a new partnership with Evolution Digital, a global leader in advanced connectivity sol...
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
