Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
By Contributor
Published: July 5, 2024 Updated: July 8, 2024
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
target=_blank title=Share on LinkedIn class=share-linkedin> Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
https://www.tvbeurope.com/features/opinion-the-impact-of-data-driven-broadcasting title=Share via Email class=share-email>
Broadcasters are gaining access to vast amounts of audience data, ushering in a new era of insights.
As both traditional broadcasters and OTT entertainment providers assert their position in the market, the value of consumer insight and its role in achieving a competitive advantage has become clear. The recent integration of AI into broadcast workflows stands out as a pivotal development for the industry. AI is reshaping how content is curated, how schedules are optimised, and how audiences are engaged. Data-driven broadcasting enables media companies to deliver a more tailored, efficient, and engaging viewing experience, with customer loyalty and increased revenue as the reward.
Interconnected insights The relationship between user data, content acquisition, and programme recommendations, is becoming increasingly interconnected and reciprocal. Distributors, entertainment providers, and even production teams rely on data to identify and respond to viewer demands and preferences. As we move towards a connected TV ecosystem, data will play a more important role. But it is not just main platform data that can provide useful insights, tracking the performance of multiple versions of promo content across social media platforms can also influence content strategies.
Leveraging audience insight in broadcast workflows transforms the way media companies operate. Tracking relevance and how viewers interact with content creates an increasingly comprehensive picture, because each new insight is never isolated from historical data. This approach contributes significantly to a more satisfying experience for viewers. Of course, manually analysing this volume of data is a near impossible task. AI-driven data analysis enables media companies to stay ahead of the curve across content creation, delivery and social media engagement.
AI in action AI has revolutionised data analysis by swiftly processing large datasets and extracting actionable insights to optimise personalisation and efficiency. AI-driven data analysis has become indispensable for broadcasters, enabling them to understand audience preferences, predict emerging trends and tailor content planning accordingly. In this way, content owners can meet the ever-evolving demands of their viewers.
Armed with information on how content has performed previously, editors can also leverage AI workflows to efficiently select the most engaging segments from a film or series. This ensures teasers and trailers resonate with target audiences while conserving valuable time and streamlining the process. Several versions can be tested with different groups, enabling content owners to develop tailored strategies that resonate better with particular segments. Whether it's identifying intense moments in a match, main character highlights in a series or action-packed sequences in a movie, AI-powered editing tools supercharge the customisation of promo content to meet the unique preferences of different demographics.
Sports highlights are a great example of this, take the Vietnam Pro Basketball League, for example. Through the integration of AI-backed data segmenting solutions into their content creation process, the league achieved a 77 per cent increase in video production and a 76 per cent surge in viewership on Facebook in just one month. By leveraging data-driven insights, they segmented their audience, and developed tailored content strategies that powered growth and awareness.
Magic in the metadata Using metadata tagging aids in the process of organising and categorising content, making it easier to manage, search, and optimise for various platforms. Metadata tagging provides detailed information about the content, such as its genre, theme, key moments, actors/players etc. This used to be done manually and was a painstaking process, but AI algorithms can now analyse the content and automatically generate relevant meta-tags and detailed descriptions, ensuring accurate categorisation and streamlined content organisation.
Content owners can now easily monetise vast content libraries, handle content distribution across multiple platforms in different regions and optimise content search and discovery for viewers. AI-powered metadata tags facilitate targeted content recommendations, personalised content delivery, and improved user experiences. This approach not only boosts audience optimisation but also allows broadcasters to focus on creating high-quality promo content that resonates with their audience on social media.
Focused on the future The next generation of media is both personalised and interconnected. Access to vast audience data, amplified by AI integration, and extended across global entertainment and social media platforms will allow for unprecedented customisation. There may be concerns about becoming too dependent on AI, which could result in a loss of human touch in content curation and decision-making processes. But human influence in the creative process is never in question.
AI is an invaluable co-pilot that automates many labour-intensive tasks such as data analysis, metadata tagging, and content extraction, saving time, effort and resources. In fact, AI will liberate content editors to focus on creat
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
14/03/2026
Combines mic, USB interface & wireless IEMs
Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...
13/03/2026
Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...
13/03/2026
The new Spotify Legends Club has opened its doors. Its members: select German-sp...
13/03/2026
Pushing drum sampler technology into new territories
The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...
13/03/2026
Expanded headphone support & engine improvements
IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...
13/03/2026
Extra sound collections, more presets & new Keys category
UVI's rhythm and pattern instrument has just received a major update that introduces four new ...
13/03/2026
13 Mar 2026
VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...
13/03/2026
Friday 13 March 2026
Sky Adds Blood on Snow to Original Film Slate in Acquisiti...
13/03/2026
RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...
13/03/2026
Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...
12/03/2026
Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...
12/03/2026
In Latin America, women are shaping music and defining its future. To kick off t...
12/03/2026
En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....
12/03/2026
Let's turn back the clock 20 years: The music landscape was a world away fro...
12/03/2026
Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...
12/03/2026
Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....
12/03/2026
Mastering tool improves mono compatibility
Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...
12/03/2026
Wave FX processor integrated into four products
Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...
12/03/2026
Free tool for annotating audio files
Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...
12/03/2026
Side-chain ducking tool gets an upgrade
Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...
12/03/2026
Ceremony to take place on 16 April 2026
The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...
12/03/2026
Emulates three classic dbx 160 variants
The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...
12/03/2026
New granular soft synth announced
Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...
12/03/2026
Latest version now live!
Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download!
The latest version of Bitwig's DAW softwa...
12/03/2026
Latest free eBook now available!
Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...
12/03/2026
Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...
12/03/2026
Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...
12/03/2026
Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...
12/03/2026
A deep dive into the platform
Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...
12/03/2026
Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight.
LONDON, En...
12/03/2026
Wuppertal March 12, 2026
Riedel Expands Managed Technology Division in the Ame...
12/03/2026
Advanced Media Server Delivers Double the Channel Density at Half the Cost per C...
12/03/2026
The Late Late Show Show St Patrick's Day special
Dancing with the Stars f...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Following a successful first series, UKTV today announces the commission of two ...
11/03/2026
Wednesday 11 March 2026
Sky and CANAL launch new partnership to develop English-language drama
Sky and CANAL are today announcing a strategic co commissioni...
11/03/2026
NTCA, Cartesian Release New Report on the Business Case for USF
March 11, 2026
Network Economics
News
NTCA - March 11, 2026 - As the FCC and Congr...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
10 Mar 2026
VEON's Largest Market Pakistan Almost Triples Mobile Spectrum i...
09/03/2026
Contains all six dual-ensemble libraries
VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...
09/03/2026
Outstanding Contribution To UK Music
Photo: Samuel Bradley
Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...
09/03/2026
Two new high-quality DI boxes announced
Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...
09/03/2026
Latest MPE-capable Soundbox library released
The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
