The Real Premiere Week National Demos Top All New Strips Across All Key Female Demos September 30, 2014
The Real Tops New and Returning Talkers Meredith and Queen Latifah Across All Female Demos
The Real Ranks as Third-Highest-Rated Talker Among Young Women (18-34) Behind Only Ellen and Maury
The Real 1.0 Household Ratings is Comprised of 80% W25-54, The Most Efficient W25-54 Conversion Among All Talk Shows
Burbank, CA - In its debut week, new syndicated series The Real is the top-rated new strip across all female demographics, according to national Nielsen syndication data officially released today for the week of September 15.
The series' earned 0.8 among W18-34, W18-49 and W25-54 easily beating other debut entries into the marketplace, Meredith (by 166% in W18-34; 100% in W18-49 and 33% in W25-54) and Hot Bench ( 100% with W18-34; 33% with W18-49 and 14% with W25-54) and second-year series Queen Latifah ( 300% among W18-34, 100% with W18-49 and 33% with W25-54).
Source: NSS Galaxy Explorer, Live SD AA rating, week of 9/15/14.
The Real also topped Meredith for the week September 15 ( The Real's week one vs Meredith's week two) by 166% in W18-34; 100% in W18-49 and 60% in W25-54.
The Real's 0.8 among W18-34 was also strong enough to earn it the third spot among all talkers behind only Maury (1.1 with W18-34) and The Ellen DeGeneres Show (0.9 with W18-49) and tied with Dr. Phil (which also earned a 0.8 with W18-34).
The Real's 1.0 national household rating is comprised of 80% W25-54, the most efficient W25-54 conversation among all talk shows.
The Real is a new one-hour, daily talk show hosted by the dynamic team of Tamar Braxton, Tamera Mowry-Housley, Loni Love, Jeannie Mai and Adrienne Bailon, that debuted Monday, September 15, 2014, on Fox Television Stations and in national syndication (check local listings), with a rebroadcast in primetime on cable network BET. Led by five bold, diverse and outspoken hosts, these women reflect the home audience and unapologetically say what women are actually thinking. Their unique perspectives are brought to life through their candid conversations about topics ranging from their own personal lives to the news of the day to beauty, fashion and relationships. Braxton, Mowry-Housley, Love, Mai and Bailon are all going through varied life experiences, including new motherhood, new marriages, dating or singledom, that relate to every woman's own trials and tribulations. Unlike other talk shows, each of the five hosts is admittedly a work in progress, and fearlessly invites the home audience into their lives. Their fresh points of view, youthful energy and passion will turn the traditional talk show on its head.
In its premiere week, The Reals guests included rapper The Game, Jennie Garth (HGTVS The Jennie Garth Project), Ray J (Singer and star of VH1s Love & Hip Hop: Hollywood), Laurence Fishburne (ABCs Black-ish) and more.
Produced by Telepictures Productions in association with 495 Productions and distributed by Warner Bros. Domestic Television Distribution, The Real originates from Los Angeles. SallyAnn Salsano (Jersey Shore, Party Down South, HGTV Design Star, The Bachelor) is executive producer.
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The Real Premiere Week National Demos Top All New Strips Across All Key Female Demos September 30, 2014
