
Berklees New Program in Morocco Explores an African Musical Tradition The partnership with the Gnaoua and World Music Festival that helps musicians dig deeper into their artistry and bridge musical cultures.
By
Kimberly Ashton
December 9, 2024
A quarter-century ago, Essaouira was mostly a quiet old port on the coastal edge of Morocco, out of the way for anyone not looking for it. Those who made pilgrimages there were mostly artists and musicians, including the likes of Jimi Hendrix and Carlos Santana, who came to explore a style of music that's said to be a musical wellspring from which the blues and other African-diaspora genres later arose.
Essaouira was a very interesting city but was really marginalized. It was like a hippie city, says Neila Tazi, owner of A3 Communications, a marketing and public relations agency that also organizes cultural events. In 1998, she and a group of friends decided the city would be a perfect spot to start a small festival for aficionados who had an interest in the region's distinctive Gnawa (also written as Gnaoua ) music.
Neila Tazi
Image courtesy of A3 Communications
It wasn't music we would see on stages or on TV, Tazi says. In 1999, A3 changed that by launching a free, open-air festival with one stage, and enjoyed a small success. Then word started to spread.
Within two years, nearly half a million people came to Essaouira to attend what some now call the Moroccan Woodstock, a multistage event featuring dozens of concerts. Over time, the Gnaoua and World Music Festival has turned the city into a year-round musical mecca. In December, 60 Minutes aired a 22-minute spot on the festival and the culture it celebrates.
If you say Montreux, you think jazz. If you say Cannes, you think cinema. And if you say Essaouira, you think Gnawa. It's totally linked now, Tazi, who is now also a senator in Morocco, says. And thanks to her efforts and those of her team, in 2019 Gnawa culture entered UNESCOs Representative List of the Intangible Cultural Heritage of Humanity.
Maria Iturriaga Martinez
Originally practised by groups and individuals from slavery and the slave trade dating back to at least the 16th century, Gnawa culture [combines] ancestral African practices, Arab-Muslim influences and native Berber cultural performances, the UNESCO inscription reads.
It's this cultural and musical richness that also attracted Berklee, which partnered with the festival in June to launch a concurrent six-day educational program designed for professional musicians from around the world.
Berklee had been looking for ways to further engage in Africa, and the festival had been on its radar for several years but the pandemic had put a potential partnership on ice. In 2022, the festival returned after a two-year hiatus, and last year, when Tazi reached out to Berklee, everyone agreed the timing was now right for a partnership.
Jason Camelio
The Gnaoua and World Music Festival was very much aligned with the values and the history that Berklee also represents, even more so with the fact that Berklee acknowledges in its mission [that it is] founded on the culture and music of the African diaspora, says Mar a Mart nez Iturriaga, senior vice president of Berklee Global.
The initiative ties into the work Berklee Global is doing in engaging with critically important musical traditions, says Jason Camelio, assistant vice president of global initiatives. It's arguable that the roots of the blues come from the Gnawa music tradition. If you really dig into the [Gnawa stringed] instrument-the guembri-and the spiritual tradition of the music, you're going to find that there are strong, strong connections, he says.
Origin StoriesLike distant cousins who share traits inherited from a common ancestor, many African-diaspora genres that later developed across the Americas can trace their lineage back to sounds that still reverberate through Gnawa music.
Leo Blanco
Image by Pamela Hersch
We stay with what is made here in this part of the Atlantic, and it's jazz or rap or you name it in Latin America. But there's not much consciousness among people in the Americas of what's going on in Africa and [that] we got a lot of our music from them, says Professor Leo Blanco, one of the five Berklee instructors who came from Boston and Valencia, Spain, to teach in the program. So I think that bridge needs to be re-established again in a different way.
The original connection Blanco is referring to was established by the slave trade as enslaved people were brought from sub-Saharan Africa to places such as Morocco, and beyond. With them came their music. Some say that the krakeb, an iron castanet that's prominent in the rhythmically rich and complex music of the Gnawa, came from the metal used to shackle slaves. Krakebs, along with a three-string bass lute called a guembri (a potential precursor to the banjo), constitute the genre's primary instruments, along with the voice.
Abdel Kander
Image by Nicolas Lemoine
In Morocco, sub-Saharan rhythms blended with Arabic and Sufi styles to produce a genre steeped in spirituality and used in ceremonies that induce trances, but in North America they took different paths and made their way into blues and jazz.
I try to get the Gnawi in John Coltrane, or the Gnawi in Dizzy Gillespie or in Thelonious Monk, says program participant Abdel Kander, a Moroccan bebop guitarist and Gnawa music enthusiast who works in cybersecurity in Paris. Some of the tunes really [lend] themselves quite easily to that sort of a rhythm and groove.
Anas Chlih, a Moroccan who's been playing the festival for 14 years and who attended the Berklee program, agrees: You discover when you start to research Moroccan music that jazz is in here already.
From left: Javier Vercher, Jamey Haddad 73, Ron
North America Stories
10/09/2026
Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...
10/09/2026
Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...
10/09/2026
At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...
10/09/2026
The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...
10/09/2026
The Trusted Partner Network (TPN), the global content security initiative powere...
10/09/2026
The NFL is launching its most expansive creator programming yet, bringing togeth...
10/09/2026
Sportsnet is set to deliver its biggest hockey season ever with a national sched...
10/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...
10/09/2026
Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...
10/09/2026
ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...
10/09/2026
Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...
10/09/2026
TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women...
10/09/2026
SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...
10/09/2026
Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel.
Tennis Channel offers viewers a single home for Tennis Channel and Ten...
10/09/2026
Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...
10/09/2026
Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...
10/09/2026
Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor.
Sony Announces the 4t...
10/09/2026
The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics
SoFi Stadium, as well as the surrounding area known as Ho...
10/09/2026
France launch follows UK and Germany as Nielsen expands product across EMEA
Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...
10/09/2026
Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights
Setplex today introduced AI Insider, a breakthrough new...
10/09/2026
Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...
10/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
10/09/2026
Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution
Viaccess-Orca (VO), a global leader in T...
10/09/2026
Generate and create directly in your timeline with new AI-powered innovations in...
10/09/2026
Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...
10/09/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...
10/09/2026
Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...
10/09/2026
Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...
10/09/2026
Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...
10/09/2026
The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives
...
10/09/2026
Avid and FilmLight announce strategic partnership to reimagine the color pipelin...
10/09/2026
Maxon Brings Exclusive Preview of Fall Innovations to IBC2026
Brie Clayton September 10, 2026
0 Comments
IBC attendees will get the first look at new ...
10/09/2026
Puget Systems Launches Built Different by Puget Systems, A New Podcast That Go...
10/09/2026
Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise India Hobbs and Demetrius Lee received Princess Grace Awards, while Lilly David t...
10/09/2026
MonoNeon Returns to Berklee to Kick Off Signature Series The Grammy-winning bassist and alumnus performs with students and faculty from the Planet MicroJam In...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...
10/09/2026
AI inference chipmaker d-Matrix today announced it will use NVIDIA NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure pl...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...