Ziggos Entertainment Experience wins International Digital Emmy Award

Ziggos user-generated film project Entertainment Experience has won the International Digital Emmy Award. The International Academy of Television Arts & Sciences presented the award during the MIPTV in Cannes on April 8. The Emmys are televisions most prestigious international awards.

Ziggos Entertainment Experience competed against entries from Argentina, England and Singapore in the category Digital Program - Non Fiction. Marcel Nijhoff, Ziggos Commercial Director, said: We are very pleased that the original idea of a film made by and for the public using professional multimedia support has been such a success. And it is not only the film made by Paul Verhoevens team, but also the concept of the Entertainment Experience community on the Internet, that has been recognised by experts around the world. The award is therefore a wonderful appreciation of the concept.

Entertainment Experience Ziggos Entertainment Experience was launched in 2011 when Hollywood director Paul Verhoeven (who directed such films as Basic Instinct and Black Book) called on the public to help him make a film. Anyone who has ever dreamed of working in the entertainment industry could participate. Script writers, actors, filmmakers, editors, directors, composers, musicians, set and graphic designers, professionals and non-professionals, all had the chance to work with the Hollywood director. This resulted in a unique film project, which Paul Verhoeven produced and directed together with the Ziggo Entertainment Experience community. Never before has an audience had so much influence on the content of a film.

Involvement After the release of the first three minutes of the script, which was written by screenwriter and actress Kim van Kooten, the Dutch public had the opportunity to continue the writing process. From the 1,250 entries received, Paul Verhoeven and screenwriter Robert Alberdingk Thijm chose the winning scripts. Through a publicity campaign involving 42 colleges and universities, thousands of people joined the open casting for the film and 9,500 hours of video material was submitted to the Entertainment Experience website. Eventually, over 36,000 people followed the project and contributed to the user generated version and the user inspired version by Paul Verhoeven, called Tricked (Steekspel in Dutch).

Tricked Tricked premiered in Dutch cinemas on 28 March 2013 through the We Want Cinema platform, as well as premiering at the Rome Film Festival.

Praise In addition to the Emmy award, the film project won an award on The One Show for interactive entertainment concept, and it is still in competition for the upcoming Rose dOr Montreux and MipCube 2013. During the course of 2013, the Entertainment Experience China will be launched.

International Academy of Television Arts & Sciences The International Academy of Television Arts & Sciences is a membership-based organisation made up of leading media and entertainment personalities, from more than 50 countries and 500 companies, covering all sectors of television, the Internet, as well as mobile and technology parties. A number of events are organised annually, such as the prestigious International Emmy Awards Ceremony in New York, The International Digital Emmy Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy World Television Festival and meetings on substantive industry topics. The Academy was chartered with a mission to recognise outstanding achievements in television produced outside the United States.

LINK:	https://www.ziggo.com/en/press/press-releases/60,3668/ziggos-entertain...
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